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Zerodha engagement report

@zerodha - 455K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Per follower
0.046%
of 455K followers
Per impression
0.591%
35K views on a typical post
Reach
7.72%
of its followers see a post
Typical post
208
interactions (median)
Saved
0.145%
51 bookmarks on a typical post
Posting rate
0.47/day
active 37% of days
Peak time
07:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 208 interactions against 455K followers, an engagement rate of 0.046%. Posts are seen about 35K times each, and 0.591% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 9.3K interactions, about 55x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 27, 2026.

Where this sits in the catalog

At 0.046%, Zerodha sits above the 25th percentile of the 212,741 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 565 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 9, 202655x their median

    Guys…did I just stumble upon GENERATIONAL WEALTH ?! 👀 https://t.co/zcDurSqUnH

    8.8K104388235.4M viewsView on X
  • Aug 15, 202636x their median

    😍♥️ https://t.co/m7Cpk3z5Ij

    5.9K685110199K viewsView on X
  • Aug 19, 20265.3x their median

    Lucky to get Shiprocket in my 2 year old daughters account 🥳 50%+ now https://t.co/c2aXgLXEQj

    82013706282K viewsView on X
  • Jul 14, 20264.9x their median

    Starting August 3, 2026, the way stock closing prices are calculated will change. SEBI is introducing a Closing Auction Session (CAS), starting with stocks that trade in the F&O segment. Here’s all you need to know👇

    69394335210K viewsView on X
  • Aug 15, 20264.5x their median

    Happy Independence Day, everyone🇮🇳

    7312811224K viewsView on X
  • Aug 10, 20264.1x their median

    We’ve added a few data points to market depth on Kite web that will be available during the CAS window to help you track the auction: - Reference price: The VWAP between 3:00 PM and 3:15 PM. This is the reference around which the closing auction is conducted. - Indicative close: The price at which the maximum quantity of buy and sell orders can currently be matched. This tells you where the stock may close if the auction were to end at that point. - Total imbalance quantity: Tells you how much buy or sell quantity remains unmatched at the current indicative equilibrium price. For indices, you can also see the indicative close, which gives you an estimate of where the index may close based on its constituent stocks. These data points will be available in the Kite app soon.

    5785851882K viewsView on X
  • Sep 5, 20262.1x their median

    Happy Teacher’s Day, @karthikrangappa, @ZerodhaVarsity ❤️ Keeping up with our annual tradition, here’s an update on our colleague’s portfolio, who continues to take diversification very seriously. The steady stream of IPOs has ensured he hasn’t run out of new stocks to add just yet 😬

    3301012139K viewsView on X
  • Sep 4, 20261.9x their median

    The exchanges will change how the pre-open session works from Monday, September 7, 2026. The overall pre-open session will continue from 9:00 AM to 9:15 AM, but there are changes to when market and limit orders can be placed, when order matching begins, and the sequence in which orders are matched. Along with this, Gold and Silver ETFs will also become part of the pre-open session for the first time. There are also changes to how the base price and price bands for ETFs are determined. Here’s all you need to know 👇

    282246379K viewsView on X
  • Sep 8, 20261.8x their median

    If you are looking to park cash for the short term, Treasury Bills (T-Bills) are a good alternative to bank fixed deposits. On shorter tenures (91 and 182 days), T-Bills typically offer higher yields than matching bank FDs. You can invest in T-Bills directly on Kite under Bids > Govt. Securities. The bidding window is open every week on Monday and Tuesday. Here is a quick breakdown of how T-Bills work: T-Bills are issued by the RBI on behalf of the Government of India. Unlike bonds, which pay periodic interest, T-Bills are issued at a discount and redeemed at face value (₹100) on maturity. The difference is your return. For example, if you buy a T-Bill at a discounted price of ₹98, you receive the full ₹100 at maturity. The ₹2 difference is what you earn. If you trade in the markets, you can also pledge 182-day and 364-day T-Bills for collateral margin and are considered cash-equivalent.

    2552721030K viewsView on X
  • Sep 11, 20261.6x their median

    Trading from Charts will be ideal on foldables😛 https://t.co/Y68GYzb3RE

    2322386205K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 208 interactions against 455K followers, an engagement rate of 0.046%. Posts are seen about 35K times each, and 0.591% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 9.3K interactions, about 55x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Zerodha's engagement rate on X?
Zerodha (@zerodha) has an engagement rate of 0.046%, based on the median interactions across 4 original posts from the last 30 days against 455,099 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Zerodha sits above the 25th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @zerodha have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @zerodha post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.47 posts per day across the measured window.

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