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Vogue Brasil engagement report

@voguebrasil - 1.2M followers on X

Measured over 1 original post from a 30-day window, last computed on September 24, 2026.

Engagement

Per follower
0%
of 1.2M followers
Per impression
0.048%
4.1K views on a typical post
Reach
0.35%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
20:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2 interactions against 1.2M followers, an engagement rate of 0%. Posts are seen about 4.1K times each, and 0.048% of those impressions turn into an interaction. That is about 0.349% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 21 interactions, about 11x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 24, 2026.

Where this sits in the catalog

At under 0.001%, Vogue Brasil sits below the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 7, 202511x their median

    Saiba tudo sobre o look que Anitta escolheu usar no Prêmio Earthshot, no Rio de Janeiro https://t.co/nSAa2AMXM8 https://t.co/24pj21w1Jq

    210002.2K viewsView on X
  • Mar 23, 20266.5x their median

    A atriz apostou em um modelo Vivienne Westwood que usou pela primeira vez no Oscar de 2015 https://t.co/0I4Vgf4dqo

    112002.7K viewsView on X
  • Apr 30, 20266.0x their median

    Relembre as ocasiões em que a Princesa de Gales revisitou os melhores itens de seu seu guarda-roupa durante aparições públicas https://t.co/qNfbmGzJAd

    111002.6K viewsView on X
  • Nov 17, 20256.0x their median

    A cantora e atriz elegeu um modelo Dior vintage para a noite https://t.co/DOxPitFp4O

    32432.0K viewsView on X
  • Jul 20, 20265.5x their median

    A empresária à frente da Rhode apostou em um modelo vintage da coleção de inverno 2005 da Dior por John Galliano https://t.co/ZzLVpfnpst

    70404.6K viewsView on X
  • Apr 17, 20265.0x their median

    Anne Hathaway foi uma das convidadas para o programa de TV americano e falou sobre "O Diabo Veste Prada" e "Mother Mary" https://t.co/V4jPTL05fn

    50503.1K viewsView on X
  • Mar 18, 20265.0x their median

    De Jessie Buckley, vencedora do prêmio de Melhor Atriz, a Miyako Bellizzi, figurinista de Marty Supreme, confira as apostas em looks vintage e inspirados em produções do passado que roubaram a cena na noite do Oscar 2026 https://t.co/XAlcm3NdOM

    63102.5K viewsView on X
  • Jan 27, 20265.0x their median

    Ela já quis ser bailarina e cabeleireira. Mas foi no mar que encontrou seu caminho. Aos 28 anos, Tamara Klink, mais jovem velejadora latina a cruzar o atlântico sozinha, vem se consolidando como uma das vozes mais importantes na preservação do planeta https://t.co/8Q0MjRuuZC

    80112.6K viewsView on X
  • Oct 14, 20254.5x their median

    Única übermodel do mundo, defensora ambiental e filantropa, Gisele Bündchen é a primeira brasileira a ser membro do conselho do The Earthshot Prize, projeto criado pelo príncipe William que, este ano, terá a cerimônia de premiação no Rio de Janeiro, em novembro https://t.co/jJEh5acXaE

    61202.1K viewsView on X
  • May 26, 20264.0x their median

    Em visita ao Brasil, o filósofo francês Gilles Lipovetsky reflete sobre como a sustentabilidade pode se tornar o principal ponto de tensão para as grifes de luxo https://t.co/hnVPe8PJlJ

    61102.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2 interactions against 1.2M followers, an engagement rate of 0%. Posts are seen about 4.1K times each, and 0.048% of those impressions turn into an interaction. That is about 0.349% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 21 interactions, about 11x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Vogue Brasil's engagement rate on X?
Vogue Brasil (@voguebrasil) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 1,188,562 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Vogue Brasil sits below the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @voguebrasil have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @voguebrasil post?
Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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