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Victoria Beckham engagement report

@victoriabeckham - 12M followers on X

Measured over 10 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.006%
of 12M followers
Per impression
0.693%
105K views on a typical post
Reach
0.85%
of its followers see a post
Typical post
728
interactions (median)
Saved
0.026%
27 bookmarks on a typical post
Posting rate
0.33/day
active 33% of days
Peak time
14:00 UTC
Monday

A typical post picks up 728 interactions against 12M followers, an engagement rate of 0.006%. Posts are seen about 105K times each, and 0.693% of those impressions turn into an interaction. That is about 0.854% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 12K interactions, about 12x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on October 29, 2026. Recurring tag: #vbss27.

Where this sits in the catalog

At 0.006%, Victoria Beckham sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link10% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 275 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 13, 202612x their median

    When David first came to America, he had a dream. To share his passion for football and make it one of the USA’s great sports. Today, his name joins the Hollywood Walk of Fame. A testament not only to what he has achieved, but to the person he is. Congratulations David, I couldn’t be prouder of you. We all love you very much!! ❤️

    10K77550336335K viewsView on X
  • Oct 19, 20267.2x their median

    From New York, with love. Thanks so much to all my friends and family for always being there to support me! https://t.co/IZbdoLxbGo

    5.4K22511614369K viewsView on X
  • Jul 9, 20266.8x their median

    So excited to be here tonight in Miami, celebrating the House of Victoria Beckham at @BalHarbourShops with my family and friends! https://t.co/3JTbOzx6AO

    5.0K22118228869K viewsView on X
  • Oct 26, 20263.3x their median

    So thrilled to launch the second part of my @Gap collaboration 💙 It’s been such a pleasure building on the design language we created together. Available in stores worldwide! xxx https://t.co/MEQEste1R9

    2.4K1476613198K viewsView on X
  • Sep 3, 20263.0x their median

    Now open. The House of Victoria Beckham at 150 Mercer Street, New York. An intimate space rooted in a sense of home, our first New York store brings together ready-to-wear, fragrance and beauty, offering an immersive experience of the House’s visual language. Monday - Saturday 11:00am - 7:00pm Sunday 12:00pm - 6:00pm

    2.1K140997175K viewsView on X
  • Oct 15, 20261.7x their median

    A New York moment! So happy to be reunited with @themarcjacobs to celebrate the opening of our new home in the city, 150 Mercer Street. You’ve inspired me from the very beginning and I’m so grateful for our friendship. A special thanks to the amazing Jenna Lyons for making this in-conversation so special.

    1.2K8648593K viewsView on X
  • Oct 12, 20261.7x their median

    The stage is set. Introducing WESTWING | VICTORIA BECKHAM, a dining collection celebrating the art of hosting. Here, the tableware is cast to stun, the clink of a glass turns into a flashbulb moment, and the show leaves everyone talking, long after the final course. Translating Victoria Beckham’s design language into timeless collectibles, these pieces are made for moments shared around the table. WESTWING | VICTORIA BECKHAM Serving Style. The Dining Collection. Available at Westwing. #LiveBeautiful

    1.1K115859116K viewsView on X
  • Sep 26, 20261.7x their median

    Built on shape, proportion, and detail, the Autumn Winter #VBEyewear collection showcases the House’s signature silhouettes, reworked for the season. Shop now at https://t.co/34kpI2JH3Y, 36 Dover Street and 150 Mercer Street. https://t.co/FJsHye1f4t

    1.2K1006711182K viewsView on X
  • Sep 3, 2026

    Victoria Beckham, New York. Coming soon. https://t.co/fvfvtxMtzS

    92282334138K viewsView on X
  • Sep 25, 2026

    Introducing Autumn Winter 2026 #VBEyewear. Sleek, feminine, and precisely proportioned, each pair carries the House’s signature focus on shape and detail into the new season. Shop now at https://t.co/34kpI2JH3Y, 36 Dover Street and 150 Mercer Street. https://t.co/onSNaMVvq2

    82690559101K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#vbss27

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 728 interactions against 12M followers, an engagement rate of 0.006%. Posts are seen about 105K times each, and 0.693% of those impressions turn into an interaction. That is about 0.854% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 12K interactions, about 12x its own typical post.

What is Victoria Beckham's engagement rate on X?
Victoria Beckham (@victoriabeckham) has an engagement rate of 0.006%, based on the median interactions across 10 original posts from the last 30 days against 12,288,632 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Victoria Beckham sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @victoriabeckham have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @victoriabeckham post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.33 posts per day across the measured window.

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