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Universitas Padjadjaran engagement report

@unpad - 908K followers on X

Measured over 9 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 908K followers
Per impression
0.187%
10K views on a typical post
Reach
1.12%
of its followers see a post
Typical post
19
interactions (median)
Saved
0.01%
1 bookmarks on a typical post
Posting rate
0.57/day
active 23% of days
Peak time
04:00 UTC
Thursday

A typical post picks up 19 interactions against 908K followers, an engagement rate of 0.002%. Measured over 9 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.187% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 67% are part of a thread. The account's strongest tracked post pulled 49K interactions, about 2592x its own typical post. Recurring topics include #keterbukaaninformasipublik, #ppidunpad, #liveunpad.

Measured over 9 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #keterbukaaninformasipublik, #ppidunpad, #liveunpad.

Compared with accounts its own size

Universitas Padjadjaran's engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Universitas Padjadjaran sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 226 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 11, 20262592x their median

    kabarnya piter parker nyamar jd maskot ukm unpad https://t.co/Hr4Yi24pqd

    42K5.7K2189431.0M viewsView on X
  • Mar 26, 2026777x their median

    Sudah siap jadi bagian dari Unpad tanggal 31 Maret nanti?

    3.8K411491747116K viewsView on X
  • Oct 13, 2026229x their median

    🧡 https://t.co/xdh46KYcmN

    3.5K5743622867K viewsView on X
  • Feb 18, 2026428x their median

    Semester baru, semangat baru!

    1.9K170311573102K viewsView on X
  • Mar 31, 2026109x their median

    Absen SNBP☝️

    1.2K72401379137K viewsView on X
  • Jan 7, 20262.6x their median

    Unpad malam hari https://t.co/vjs4SLJmjt

    1.1K1415611943K viewsView on X
  • Sep 22, 202665x their median

    Selamat pagi

    8617214315784K viewsView on X
  • Jul 14, 202660x their median

    Camaba udah siap menangor?

    7116213224379K viewsView on X
  • Aug 19, 202660x their median

    [IF PRABU WAS A MOVIE, WHAT IS YOUR BEST PART?] Tak terasa, perjalanan Prabu 2026 telah usai. 🥹 Kalau Prabu 2026 dijadikan film, scene terbaik kalian akan seperti apa, Pramuda? 👀 Yuk, drop foto paling memorable selama Prabu dan kasih subtitle ala film versi kalian! ✨🎞️ https://t.co/gc0KnFtgBx

    856197106919K viewsView on X
  • Mar 13, 2026161x their median

    Unpad Merespon postingan sosial media yang sempat meresahkan sivitas beberapa hari terakhir. https://t.co/Vtf2WivVBR

    96838378560K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#keterbukaaninformasipublik#ppidunpad#liveunpad#sarprasunpad#smup

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 19 interactions against 908K followers, an engagement rate of 0.002%. Measured over 9 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.187% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 67% are part of a thread. The account's strongest tracked post pulled 49K interactions, about 2592x its own typical post. Recurring topics include #keterbukaaninformasipublik, #ppidunpad, #liveunpad.

What is Universitas Padjadjaran's engagement rate on X?
Universitas Padjadjaran (@unpad) has an engagement rate of 0.002%, based on the median interactions across 9 original posts from the last 30 days against 908,281 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Universitas Padjadjaran sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @unpad have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @unpad post?
Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.

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