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Tricycle: The Buddhist Review engagement report

@tricyclemag - 80K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Bottom quarter for its size
Per follower
0.01%
of 80K followers
Per impression
0.884%
905 views on a typical post
Reach
1.13%
of its followers see a post
Typical post
8
interactions (median)
Saved
0.276%
2 bookmarks on a typical post
Posting rate
1.33/day
active 40% of days
Peak time
10:00 UTC
Sunday

A typical post picks up 8 interactions against 80K followers, an engagement rate of 0.01%. Measured over 40 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 905 times each, and 0.884% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 20% carry an image or video and 100% link out. The account's strongest tracked post pulled 67 interactions, about 8.4x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on October 11, 2026. Recurring tag: #dailydharma.

Compared with accounts its own size

Tricycle: The Buddhist Review's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, Tricycle: The Buddhist Review sits above the 10th percentile of the 213,570 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.699%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,570 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,410 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.699%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video20% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 335 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 9, 20268.4x their median

    The Tibetan practice of chöd, translated as cutting through, originated from the eleventh-century female Tibetan teacher Machig Labdron. In an article from our archive, Lama Tsultrim Allione shares a 5-step chöd practice of feeding our demons—our addictions, anxieties, and fears—in order to transform them into tranquility and wisdom. "Demons are not bloodthirsty ghouls waiting for us in dark places; they are within us, the forces that we find inside ourselves, the core of which is ego-clinging. Demons are our obsessions and fears, feelings of insecurity, chronic illnesses, or common problems like depression, anxiety, and addiction. Feeding our demons rather than fighting them may seem to contradict the conventional approach of attacking and attempting to eliminate that which assails us, but it turns out to be a remarkable alternative and an effective path to liberation from all dichotomies." –Lama Tsultrim Allione 🔸 Full practice: https://t.co/rJMaUKXqOU • If you like this method and want more, join us for meditation group every Monday in October. This month, Nyingma teacher Sunisa Manning is leading us in the Seven Aphorisms of Chöd. Learn more and sign up at https://t.co/wyaMkonD40.

    568123.0K viewsView on X
  • Oct 2, 20263.8x their median

    Influential Japanese Buddhist philosopher Daisetz Teitaro Suzuki played a pivotal role in spreading Zen philosophy and helping Western audiences understand the Japanese way of thinking and being. Our Film Club pick for October offers a close look at his life through the reflections of those who knew him. Watch it now at the link below. https://t.co/8qc1Vj6V6R

    245101.6K viewsView on X
  • Oct 4, 20263.6x their median

    Thich Nhat Hanh is well-known for his peace activism, teachings on interbeing, and the social movement of engaged Buddhism. No less significant, however, is his prowess as a writer and literary figure. Learn about the Zen master’s literary legacy during a free virtual event on October 13. https://t.co/nCGGrRhYjs

    244101.5K viewsView on X
  • Oct 8, 20263.1x their median

    “A Zen Life – D.T. Suzuki” is a film about the life and legacy of the influential Japanese Buddhist philosopher Daisetz Teitaro Suzuki. Edited together with archival recordings of D.T. Suzuki himself, the documentary “brings D.T. Suzuki alive,” sharing his message of unity, respect, and transcending divergent ways of thinking. https://t.co/8qc1Vj6V6R

    231101.2K viewsView on X
  • Oct 9, 20262.6x their median

    "Bardo" means an intermediate state, a gap in between moments. In our life, the greatest opportunity to truly know oneself is to explore these transient moments. Wisdom from Yongey Mingyur Rinpoche, "Letting My Self Die" Watch the full video at https://t.co/LjLyGhGc9s https://t.co/0OlbAbKums

    20100829 viewsView on X
  • Oct 11, 20262.5x their median

    Thich Nhat Hanh—the world-renowned Zen teacher, author, poet, and peace activist—was born on October 11, 1926, in central Vietnam. Today marks the 100th anniversary of his birth, or what the Plum Village tradition calls his “continuation day” in recognition of the Zen teaching on no birth and no death. https://t.co/3P2N6TX7M2

    11900967 viewsView on X
  • Sep 30, 20262.4x their median

    In Theravada Buddhism, there are many buddhas across vast spans of time, but only one arises in each world era. Beings who attain awakening through a buddha’s teachings are known as arahants (Pali; Skt.: arhats), or “worthy ones.” Click the free link below to learn more! https://t.co/nxm02ztpX6

    18100916 viewsView on X
  • Oct 3, 20262.0x their median

    Sharon Salzberg offers a teaching on the nuanced difference between compassion and its 'near enemy.' She suggests that this near enemy isn't sorrow or grief in the common understanding, but rather a state of emotional exhaustion triggered by witnessing suffering. These days, some might identify this state as burnout—recognizing pain, but feeling overwhelmed by its magnitude. With our energy depleted, we might find ourselves unable to approach the suffering, let alone alleviate it. In this state, our fatigue and helplessness take center stage, overshadowing the potential for compassion. From "The Boundless Heart," a Tricycle online course with Sharon Salzberg https://t.co/SLfJVaXFCF

    131201.4K viewsView on X
  • Sep 30, 20261.9x their median

    In a new podcast episode, Nirosta Steel talks Buddhist pop, Allen Ginsberg, and how Buddhism literally saved his life. @ulyssa_rip https://t.co/XwZWSryesL

    104101.5K viewsView on X
  • Sep 5, 20261.9x their median

    “The real question is not only what our actions will bring us later. It is what our actions are turning the mind into now.” –Cem Sen https://t.co/1lkQPll0ca

    122101.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dailydharma

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 80K followers, an engagement rate of 0.01%. Measured over 40 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 905 times each, and 0.884% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 20% carry an image or video and 100% link out. The account's strongest tracked post pulled 67 interactions, about 8.4x its own typical post.

What is Tricycle: The Buddhist Review's engagement rate on X?
Tricycle: The Buddhist Review (@tricyclemag) has an engagement rate of 0.01%, based on the median interactions across 40 original posts from the last 30 days against 79,734 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Tricycle: The Buddhist Review sits above the 10th percentile of the 213,570 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @tricyclemag have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @tricyclemag post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.

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