Tomb Raider engagement report
@tombraider - 2.5M followers on X
Measured over 48 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 664 interactions against 2.5M followers, an engagement rate of 0.027%. Measured over 48 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.35% of those impressions turn into an interaction. That is about 1.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 94% carry an image or video and 40% link out. The account's strongest tracked post pulled 19K interactions, about 24x its own typical post. Recurring topics include #tombraider, #comicconafrica2026, #tr30.
Measured over 48 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #tombraider, #comicconafrica2026, #tr30.
Compared with accounts its own size
Tomb Raider's engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.027%, Tomb Raider sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 240 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 2, 202624x their median
Adventure beyond legend. Tomb Raider: Legacy of Atlantis releases February 12, 2027, on PlayStation 5, Xbox Series X|S, Steam, and the Nintendo Switch 2! https://t.co/2lEIyGRdB2
- Oct 25, 202615x their median
We revealed a new Tomb Raider: Legacy of Atlantis sneak peek at TR30 Derby and MCM London. If you think "you've seen enough," this video contains teases of iconic content 👀 https://t.co/a9nqgCoxmm
- Oct 16, 20266.9x their median
Never a bad time for a dive. #TombRaider https://t.co/5sRIIu9Beb
- Oct 9, 20265.9x their median
The legendary and iconic look for any and every expedition. #TombRaider https://t.co/YyL0EYYZxV
- Oct 19, 20265.5x their median
We're celebrating 30 years of @tombraider ! 🎉 Here's to three decades of adventures for Lara Croft, from ancient tombs to the darkest corners of The Fog. https://t.co/sqQzkJxFkf
- Jul 9, 20267.1x their median
By right of plunder this account is now ours. #AssassinsCreed #BoardTheFeed https://t.co/uOQxTq1g0i
- Oct 24, 20265.2x their median
Happy 30th Anniversary, Tomb Raider! Here's to our lady of tombs, Lara Croft, and three decades of adventure. Visit https://t.co/1H3sD0B9lZ for anniversary downloads and the latest updates. https://t.co/Dp48x3EBGa
- Sep 12, 20265.1x their median
Raiders never quit. No matter what. Happy 8th birthday to Shadow of the Tomb Raider! https://t.co/ly3cM2wYUo
- Oct 22, 20264.4x their median
A love beyond tombs that bleeds into the arts. Lara as inspired by Chinese ink wash painting! https://t.co/Sejn2Xu8PI
- Jun 17, 20263.9x their median
Why walk into danger when you can flip into it? https://t.co/IW3jCWS9KR
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 664 interactions against 2.5M followers, an engagement rate of 0.027%. Measured over 48 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.35% of those impressions turn into an interaction. That is about 1.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 94% carry an image or video and 40% link out. The account's strongest tracked post pulled 19K interactions, about 24x its own typical post. Recurring topics include #tombraider, #comicconafrica2026, #tr30.
- What is Tomb Raider's engagement rate on X?
- Tomb Raider (@tombraider) has an engagement rate of 0.027%, based on the median interactions across 48 original posts from the last 30 days against 2,474,795 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.027%, Tomb Raider sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @tombraider have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @tombraider post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 2.67 posts per day across the measured window.