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Thompson Square engagement report

@thompsonsquare - 337K followers on X

Measured over 9 original posts from a 30-day window, last computed on October 9, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 337K followers
Per impression
0.204%
2.4K views on a typical post
Reach
0.73%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
12:00 UTC
Tuesday

A typical post picks up 5 interactions against 337K followers, an engagement rate of 0.002%. Measured over 9 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.204% of those impressions turn into an interaction. That is about 0.727% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 11% link out. The account's strongest tracked post pulled 474 interactions, about 95x its own typical post. Recurring topics include #countryduo, #countrymusic, #couplegoals.

Measured over 9 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #countryduo, #countrymusic, #couplegoals.

Compared with accounts its own size

Thompson Square's engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Thompson Square sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video33% of posts+111%+108% to +115%34K
Outbound link11% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 168 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 12, 202695x their median

    Now on @SouthwestAir A-listers who pay a lot of money to acquire A-List get on the plane last. No room for guitars! Nice work y’all. This is no longer the musicians airline.

    4082832628K viewsView on X
  • Feb 12, 202672x their median

    Now on @SouthwestAir a man just told the flight attendant “I paid for an upgraded the flight attendant said yes it in row 23. Then I hear “how is that an upgrade. Nice job y’all.

    341117125K viewsView on X
  • Mar 8, 20268.6x their median

    Today on @SouthwestAir We’ve never seen this many flights empty. 2nd one this week. This speaks volumes or at least should. https://t.co/fmYedyrU5w

    33010015K viewsView on X
  • Feb 26, 20266.6x their median

    Happy birthday to the queen of my double wide trailer. Babe, thank you for bringing so much light to the world through both your music, and just being who you are. The universe is a better place for it. I love you big time. https://t.co/qw2cTfeg88

    291301.2K viewsView on X
  • Mar 8, 20264.8x their median

    @Southwest trying to stick it to us again. We have a large merch bag we have flown with for over a decade and never had one issue with “size”. This morning we were warned next time it will cost 200.00. (Mind you, it wasn’t even over weight.) When we started asking questions to find out when the size rules had changed the agent got an attitude and made a huge deal by going to get a supervisor even after we told it was fine we were just curious why our inbound agent didn’t say anything. Its was almost as if she just wanted to beef this morning. With all that being said, since all of your changes every time we have flown we have gotten weird attitude from employees. This kind of treatment is why we started flying southwest exclusively years ago. The customer service WAS always so friendly, understanding and accommodating. What has happened? Did you hire Delta, American and United employees or just adopt those companies culture.

    230105.2K viewsView on X
  • Sep 19, 20263.0x their median

    We’d like to send out a special shout out to Micah @SouthwestAir in fresno this morning for trying to keep our guitars off the plane. Even though he was shown the law that states airlines have to allow us to attempt to put them in the overhead. He said “I don’t care about the law” we’re all A list preferred too. This is a great way to treat your highest tier customers. This has never happened in 15 years with SW. Learn your stuff buddy! #powertrip

    132002.5K viewsView on X
  • Sep 22, 20262.6x their median

    What country song will NEVER get old?

    301003.9K viewsView on X
  • Sep 19, 20262.6x their median

    We’d also like to thank the young flight attendant on this early @SouthwestAir flight #1769 who took it upon herself to call the “supervisor” and explain it to him and that there was plenty of room. Good customer service is not hard it just takes a little effort.

    110204.1K viewsView on X
  • Feb 15, 20262.0x their median

    New lyric video out now for LIVIN IN THE COUNTRY. Check it out. https://t.co/AdPC65BLSv

    62201.3K viewsView on X
  • Aug 26, 20261.8x their median

    We never had the chance to actually meet Dolly Parton, but we did stand about 10 feet away from her at an event in Nashville very early on in our Thompson Square career. I was so shy, and I wish now that I would have said something to her, but what do you say to such an ICON? Just being in her presence in that room was electric. What a beacon of light she was. Several years later, when it came time for me to design my honky tonk album cover, I wanted it to exude my upbringing and my love of real country music. Dolly’s style and Manuel’s clothing designs were the first things that popped into my head. She was the greatest guide for everything in this business. She truly had it all: talent, looks, business smarts, and loads of personality. We are so lucky to have had her as a beacon and to have been on this planet, breathing the same air as Dolly Parton. Shawna xoxo

    81001.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#countryduo#countrymusic#couplegoals#layitonme#thompsonsquare

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 337K followers, an engagement rate of 0.002%. Measured over 9 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.204% of those impressions turn into an interaction. That is about 0.727% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 11% link out. The account's strongest tracked post pulled 474 interactions, about 95x its own typical post. Recurring topics include #countryduo, #countrymusic, #couplegoals.

What is Thompson Square's engagement rate on X?
Thompson Square (@thompsonsquare) has an engagement rate of 0.002%, based on the median interactions across 9 original posts from the last 30 days against 336,782 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Thompson Square sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thompsonsquare have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thompsonsquare post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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