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Supercell engagement report

@supercell - 1.2M followers on X

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Per follower
0.089%
of 1.2M followers
Per impression
0.976%
108K views on a typical post
Reach
9.13%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.052%
56 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
07:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.1K interactions against 1.2M followers, an engagement rate of 0.089%. Posts are seen about 108K times each, and 0.976% of those impressions turn into an interaction. That is about 9.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 67% link out. The account's strongest tracked post pulled 16K interactions, about 21x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026. Recurring tag: #onespecialday.

Where this sits in the catalog

At 0.089%, Supercell sits above the 25th percentile of the 212,656 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 179 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 25, 202621x their median

    What would our world(s) be without colors? Happy Pride Month! 🏳️‍🌈 https://t.co/GTYtwdaQFa

    14K1.3K574325694K viewsView on X
  • Oct 20, 20255.8x their median

    Our Supercell ID Service is currently experiencing major downtime across all games. We are working with our partners to fix the issue ASAP.

    3.8K19433247325K viewsView on X
  • Oct 30, 20254.9x their median

    Squad Busters development is ending, with a final update in Dec 2025. Read the news from the team: https://t.co/efhkl2Nd0z https://t.co/ju6cKhjVK3

    3.0K2313561531.3M viewsView on X
  • Nov 13, 20254.2x their median

    When we launched Squad Busters, our goal was to bring all of Supercell’s worlds together in one fun, chaotic experience. Deciding to stop development was incredibly hard, and after announcing the decision, we asked players to share their questions. In this article we address as many as possible: why we made this decision, what it means for players, and how we’re honoring everyone who joined the journey. 🔗 https://t.co/bJNFrVQwWx

    2.8K19017549484K viewsView on X
  • Jul 9, 20264.0x their median

    Back when the team was figuring out what Brawl Stars should look like, this was the vision: "Simple flow lines, light details, graphical, toon-shaded, 'vectory' – think vinyl decals and rub-on tattoos. Something you could draw on a notebook. Definitely playful and energetic." -The Art of Supercell book

    2.6K2919720222K viewsView on X
  • Dec 1, 20253.8x their median

    If you’re in Australia, congrats! Summer has begun. We hope you’re looking just like this. https://t.co/WxPO1KNXPh

    2.7K67978151K viewsView on X
  • Oct 14, 20263.7x their median

    Squad Busters leaves the App Store and Google Play on Dec 1, 2026. Thank you to everyone who played – and for all the squads and fun moments along the way. 🫶 Details: https://t.co/JrepdMJq7F

    2.3K23325744206K viewsView on X
  • Feb 26, 20263.2x their median

    It’s the Year of the Horse. Symbolizing fire, passion, speed and power. Our Shanghai team has been celebrating the Lunar New Year, and now that they’re back, we’re joining in properly. So here are our best horses. https://t.co/TiNn6cRucz

    2.1K1631302184K viewsView on X
  • Jun 18, 20263.0x their median

    In Finland, we have this game called Sauna-Klonkku. Happy Midsummer! https://t.co/Znkg0MpWCO

    2.0K13110212379K viewsView on X
  • Oct 3, 20252.8x their median

    Today’s a great day. A special one. For years, we have partnered with a charity, SpecialEffect, dedicated to transforming the lives of people with disabilities. The best thing? They do it through gaming. Today is again the day when revenue from UK players will be donated to SpecialEffect. So if you or your mates are in the UK, you know what to do! #OneSpecialDay Learn more: https://t.co/6YR8csbfX6

    1.9K1041058334K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#onespecialday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.1K interactions against 1.2M followers, an engagement rate of 0.089%. Posts are seen about 108K times each, and 0.976% of those impressions turn into an interaction. That is about 9.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 67% link out. The account's strongest tracked post pulled 16K interactions, about 21x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Supercell's engagement rate on X?
Supercell (@supercell) has an engagement rate of 0.089%, based on the median interactions across 3 original posts from the last 30 days against 1,179,908 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.089%, Supercell sits above the 25th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @supercell have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @supercell post?
Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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