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すき家【公式】 engagement report

@sukiya_jp - 1.1M followers on X

Measured over 86 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.055%
of 1.1M followers
Per impression
1.04%
60K views on a typical post
Reach
5.24%
of its followers see a post
Typical post
628
interactions (median)
Saved
0.027%
16 bookmarks on a typical post
Posting rate
3.47/day
active 97% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 628 interactions against 1.1M followers, an engagement rate of 0.055%. Posts are seen about 60K times each, and 1.04% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 86 posts sampled, 94% carry an image or video, 19% are part of a thread and 44% link out. The account's strongest tracked post pulled 52K interactions, about 84x its own typical post. Recurring topics include #すき家, #ubereats, #デリバリー.

Measured over 86 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #すき家, #ubereats, #デリバリー.

Where this sits in the catalog

At 0.055%, すき家【公式】 sits above the 25th percentile of the 212,805 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,805 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,448 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link44% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 139 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 21, 202684x their median

    △▲△ そびえる肉に、食らいつけ。△▲△ \\ポークロックカレー発売記念// フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる˚✧₊ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう、柔らかポーク! 応募期間:8/25(火)23:59迄

    13K39K52620315M viewsView on X
  • Sep 11, 202676x their median

    \丼の上にすきがいっぱい🌕/ 月見すきやき牛丼発売記念 フォロー&リポストキャンペーン開催! 抽選で25名様に【お食事券2,000円分】が当たる! ①@sukiya_jpをフォロー ②この投稿をリポスト すき焼きダレで仕上げた具材×月に見立てたたまごの、至福の味わいの一杯! 応募期間:9/15(火)23:59迄

    11K37K36411012M viewsView on X
  • Oct 2, 202675x their median

    ✧ 牛丼に、合う。✧ とん汁みそらーめん発売記念🍜 フォロー&リポストキャンペーン開催 抽選で25名様に【お食事券2,000円分】が当たる ①@sukiya_jpをフォロー ②この投稿をリポスト 前回の販売時から麺を改良 スープがより絡みやすくなり奥深い味わいを一層楽しめる一杯 応募:10/6(火)23:59〆

    12K34K42717512M viewsView on X
  • Sep 13, 202660x their median

    🌕#丼の上にすきがいっぱい🐇 月見すきやき牛丼発売記念 フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる🥳 ①@sukiya_jpをフォロー ②この投稿をリポスト すき焼きダレで仕上げた具材×月に見立てたたまごの、至福の味わいの一杯😋 ⚠️9/15(火)23:59迄 #すき家 https://t.co/QqROweaNEv

    7.9K29K16754279K viewsView on X
  • Oct 4, 202658x their median

    ✧牛丼に、合う。✧ #とん汁みそらーめん発売記念 フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる ①@sukiya_jpをフォロー ②この投稿をリポスト 前回の販売時から麺を改良! スープがより絡みやすくなり奥深い味わいを一層楽しめる ⚠️10/6(火)23:59迄 #すき家 https://t.co/KrlPFNlfXM

    7.9K28K25076276K viewsView on X
  • Aug 25, 202657x their median

    \\△▲本日8/25(火)23:59まで▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉🎉 抽選で25名様に【お食事券2,000円分】が当たる✨ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 #すき家 https://t.co/v2UNHUeYpG

    7.8K28K13660290K viewsView on X
  • Aug 23, 202656x their median

    \\△▲そびえる肉に、食らいつけ。▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉✨ 抽選で25名様に【お食事券2,000円分】が当たる🥳 ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 ⚠️8/25(火)23:59迄 #すき家 https://t.co/EZlbHccnCa

    7.9K27K21169301K viewsView on X
  • Oct 6, 202656x their median

    ✧本日10/6(火)23:59まで✧ #とん汁みそらーめん発売記念🍜 フォロー&リポストキャンペーン開催🎉✨ 抽選で25名様に【お食事券2,000円分】が当たる😋 ①@sukiya_jpをフォロー ②この投稿をリポスト 前回の販売時から麺を改良! スープがより絡みやすくなり奥深い味わいを一層楽しめる一杯 #すき家 https://t.co/sHEkDm6Edz

    7.7K27K16574244K viewsView on X
  • Sep 15, 202652x their median

    / 本日9/15(火)23:59まで‼ \ 🌕🐇#丼の上にすきがいっぱい🐇🌕 月見すきやき牛丼発売記念 フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる🥳 ①@sukiya_jpをフォロー ②この投稿をリポスト すき焼き×たまごの、至福の味わいの一杯😋 #すき家 https://t.co/3HtMqXHnoW

    6.9K26K15874228K viewsView on X
  • Aug 19, 202617x their median

    このたびの令和8年熊本地震により被災された皆様に、心よりお見舞い申し上げます。 すき家は被災された方々にいち早く温かい食事をお届けするため、8月3日から18日にかけてキッチンカーを出動させ、牛丼やお茶などを提供いたしました。 被災地の1日も早い復興をお祈り申し上げます。 https://t.co/uC0hvYfUDk

    9.6K1.2K8371464K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#すき家#ubereats#デリバリー#テイクアウト#ローストポーク丼

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 628 interactions against 1.1M followers, an engagement rate of 0.055%. Posts are seen about 60K times each, and 1.04% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 86 posts sampled, 94% carry an image or video, 19% are part of a thread and 44% link out. The account's strongest tracked post pulled 52K interactions, about 84x its own typical post. Recurring topics include #すき家, #ubereats, #デリバリー.

What is すき家【公式】's engagement rate on X?
すき家【公式】 (@sukiya_jp) has an engagement rate of 0.055%, based on the median interactions across 86 original posts from the last 30 days against 1,147,938 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.055%, すき家【公式】 sits above the 25th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sukiya_jp have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @sukiya_jp post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 3.47 posts per day across the measured window.

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