サブウェイ engagement report
@subwayjp - 1.1M followers on X
Measured over 21 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
A typical post picks up 259 interactions against 1.1M followers, an engagement rate of 0.024%. Measured over 21 original posts, its engagement rate beats 46% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 0.537% of those impressions turn into an interaction. That is about 4.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 81% carry an image or video, 10% are part of a thread and 43% link out. The account's strongest tracked post pulled 56K interactions, about 221x its own typical post. Recurring topics include #サブウェイ新サンド, #コーヒーの日, #スポーツの日.
Measured over 21 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #サブウェイ新サンド, #コーヒーの日, #スポーツの日.
Compared with accounts its own size
サブウェイ's engagement rate beats 46% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, サブウェイ sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 81% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 143 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 1, 2026221x their median
7/8(水)から あの6にん組がサブウェイに…!? 7/3(金)12:00頃情報解禁!✨ https://t.co/0E7JtGi47S
- Jul 3, 2026184x their median
みんな「今日はどんなサンドイッチの気分?みんなで待ってるからね〜♪ 」 https://t.co/YhaNutZEjn https://t.co/ICCRqrx9DN
- Jun 26, 202683x their median
📣おかげさまで発売一カ月で50万食突破‼️ 本日から5日間タコスサンド3種が 500円になる「タコス祭」開催✨ https://t.co/9VLgv5PX2b 開催記念!5時間限定で 計100名様にメキシカンミートタコス当たる🎉 ◤#サブウェイタコス祭◢をつけリプライ💬 🎊10時まで当選率UP🎊 ※当選者にはその場でDM https://t.co/wteKQF3g5A
- Jul 3, 202676x their median
この夏、サブウェイとはぴだんぶいが初コラボ☆ 7/8(水)~8/31(月)に対象のメニューを注文すると、オリジナルグッズがもらえるよ♡ 第1弾はアクリルキーホルダー(全4種)☆ なくなり次第終了なので、早めにGETしてね♪ https://t.co/6xy0mjtCnF #サンリオ https://t.co/4YJ8BJzsSx
- Sep 29, 202653x their median
📣本日から‼ 📣秋の音する「ザクタル。」登場🍁 ✨5時間限定✨ 最大合計100名様に 新サンド3種類のいずれか当たる🎉 ◤#サブウェイ新サンド◢ をつけてリプライしてね💬 🎊10時までは当選確率アップ🎊 ※当選者にはその場でDM https://t.co/D816igf3JA
- Jul 21, 202652x their median
📣本日から‼ 📣夏にぴったりなうま辛チキン登場🔥 ✨5時間限定✨ 最大合計100名様に 新サンド2種類のいずれか当たる🎉 ◤#サブウェイ新サンド◢ をつけてリプライしてね💬 🎊10時までは当選確率アップ🎊 ※当選者にはその場でDM https://t.co/JiCcb17LXc
- Jun 9, 202646x their median
📣本日から‼ 📣大好評のクッキーに待望の新味🍪 ✨5時間限定✨ 最大合計100名様に 新クッキーが当たる🎉 ◤#サブウェイ新クッキー◢ をつけてリプライしてね💬 🎊10時までは当選確率アップ🎊 ※当選者にはその場でDM https://t.co/PC4dmB4OUY
- Jul 3, 202641x their median
/ サブウェイ×はぴだんぶい コラボ決定! \ 「みんなをちょっとハッピーに」するための チャレンジを続けてきた6にんと一緒に、 今年の夏はハッピーを届けます! #はぴサブサマー キャンペーン 7/8(水)よりスタート! ✅詳細 https://t.co/y8uWq4I4ce #はぴだんぶい #サンリオ #サブウェイ https://t.co/TOUcn4UEt9
- Sep 24, 202617x their median
/ 📣サブウェイに 新・甘味サンド登場中✨ \ あんこ&マスカルポーネ 抹茶🍵 上品な甘さの粒あんと クリーミーなマスカルポーネに、 ほろ苦い抹茶ソースがとろ〜り…💚 おやつや食後のデザートに ぴったりなプチサイズです🥪 今日のカフェタイムにいかがですか?☕️ https://t.co/iNLa4Oeo24
- Jul 7, 202621x their median
/ 📢本日から‼ はぴだんぶいとのコラボがスタート \ 第1弾キャンペーンの詳細はこちら👀 対象サンドセットを注文して オリジナルキーホルダーをゲットしよう! #はぴサブサマー #はぴだんぶい #サンリオ #サブウェイ https://t.co/VWlLGefNq5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 259 interactions against 1.1M followers, an engagement rate of 0.024%. Measured over 21 original posts, its engagement rate beats 46% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 0.537% of those impressions turn into an interaction. That is about 4.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 81% carry an image or video, 10% are part of a thread and 43% link out. The account's strongest tracked post pulled 56K interactions, about 221x its own typical post. Recurring topics include #サブウェイ新サンド, #コーヒーの日, #スポーツの日.
- What is サブウェイ's engagement rate on X?
- サブウェイ (@subwayjp) has an engagement rate of 0.024%, based on the median interactions across 21 original posts from the last 30 days against 1,098,043 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, サブウェイ sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @subwayjp have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @subwayjp post?
- Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.