ファッションセンターしまむら engagement report
@shimamura_gr - 1.4M followers on X
Measured over 126 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 540 interactions against 1.4M followers, an engagement rate of 0.04%. Measured over 126 original posts, its engagement rate beats 55% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 129K times each, and 0.418% of those impressions turn into an interaction. That is about 9.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 16% are part of a thread and 72% link out. The account's strongest tracked post pulled 50K interactions, about 94x its own typical post. Recurring topics include #しまむら, #pr, #ドラゴンクエスト.
Measured over 126 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #しまむら, #pr, #ドラゴンクエスト.
Compared with accounts its own size
ファッションセンターしまむら's engagement rate beats 55% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.04%, ファッションセンターしまむら sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 72% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 72% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 218 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 24, 202694x their median
🍓🌈👑 しまむらに、キラッキラに輝くアイドルが登場…! ワクワクがとまんないっ! 続報をお楽しみに🌟 #しまむら #しまむらコラボ #ComingSoon #1031発売 #aikatsu https://t.co/iDJCqdwL4C
- Sep 29, 202664x their median
9/30(水)15:00~10/11(日)23:00まで、 「Identity V 第五人格」 のマスコットチャーム なんと全82種類が しまむらパーク(オンラインストア)にて 受注生産販売開始! お気に入りのキャラクターをぜひお迎えしてね! しまむらパーク(オンラインストア)はこちらから! https://t.co/TlPkMK13dZ #IdentityV #第五人格 #しまむら #しまパト
- Sep 7, 202649x their median
9/9(水)全国のファッションセンターしまむらにて「映画ちいかわ」のアイテムが登場! ラインナップは画像をチェック♪ しまむらパーク(オンラインストア)は15:00より販売開始! ※売り切れの際はご容赦ください。 しまむらパーク(オンラインストア)はこちら! https://t.co/TlPkMK13dZ #しまむら #しまむらパトロール #しまパト #ちいかわ #映画ちいかわ
- Oct 8, 202643x their median
【新商品情報】 10/17(土)よりしまむらパーク(オンラインストア)にて、 アニメ『新テニスの王子様』のジャージ風ルームウェアが発売! 詳細はこちら→https://t.co/PKlxg1L2Pu #テニプリ https://t.co/RTD3uus8VI
- Sep 10, 202639x their median
9/12(土)全国のしまむら店舗と、しまむらパーク(オンラインストア)にて 『STAR WARS』のアイテムが登場! ラインナップは画像をチェック♪ 同日15:00より、しまむらパーク(オンラインストア)で販売開始! しまむらパーク(オンラインストア)はこちら▼ https://t.co/TlPkMK0vor ※オンラインストア限定商品は、状況により一部店舗へ入荷する場合がございます。 ※一部店舗については下記URLをご確認ください。 https://t.co/e4vJcrFp8w #PR #STARWARS
- Aug 24, 202633x their median
9/9(水)よりしまむらパーク(オンラインストア)『鳥羽水族館』のアイテムが受注生産販売スタート! ラインナップは画像をチェック♪ *サンダル、サンダルチャーム、靴ベラは受注期間8/19(水)~8/30(日) *上記以外の受注期間は9/9(水)~9/20(日) *状況により一部店舗へ入荷する場合がございます しまむらパーク(オンラインストア)は9/9(水)15:00~販売開始! ▼しまむらパーク(オンラインストア)はこちらから▼ https://t.co/pzV9rLYQyh
- Oct 7, 202629x their median
ファッションセンタードラクエ ドラゴンクエスト40周年記念コラボキャンペーン! 「クイズ」参加者の中から 抽選で40名様に記念グッズをプレゼント🎁 ▼応募締切 2026年10月12日(月) 23:59 ↓ 参加方法 & 応募規約は返信をチェック ↓
- Oct 6, 202629x their median
\#ドラゴンクエスト × #ファッションセンターしまむら コラボ/ #ファッションセンタードラクエ のアイテムが登場‼ コラボアイテムでぼうけんにでかけよう✨ コラボ記念企画も実施♪ セール期間:10/7(水)~10/12(月) ↓もっと知りたい方は下のリンクをタップ✨ https://t.co/2uenXm4HpV https://t.co/PcNZCHjCzN
- Sep 14, 202625x their median
9/18(金)より一部店舗のしまむらにて、「ポケットモンスター」の商品が登場! アイテムが盛りだくさんなラインナップ♪ 同日15:00~しまむらパーク(オンラインストア)でも販売開始! 一部店舗はこちら↓ https://t.co/pdKLmYfRm5 しまむらパーク(オンラインストア)はこちら↓ https://t.co/TlPkMK0vor
- Sep 29, 202623x their median
10/6(火)しまむら一部店舗としまむらパーク(オンラインストア)で 『刀剣乱舞 ONLINE』のアイテムが登場! オンラインストアは、10/6(火) 15:00~販売開始。 詳細は画像をチェック! https://t.co/3sYfscqHEQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 540 interactions against 1.4M followers, an engagement rate of 0.04%. Measured over 126 original posts, its engagement rate beats 55% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 129K times each, and 0.418% of those impressions turn into an interaction. That is about 9.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 16% are part of a thread and 72% link out. The account's strongest tracked post pulled 50K interactions, about 94x its own typical post. Recurring topics include #しまむら, #pr, #ドラゴンクエスト.
- What is ファッションセンターしまむら's engagement rate on X?
- ファッションセンターしまむら (@shimamura_gr) has an engagement rate of 0.04%, based on the median interactions across 126 original posts from the last 30 days against 1,359,777 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.04%, ファッションセンターしまむら sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @shimamura_gr have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @shimamura_gr post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 6.97 posts per day across the measured window.