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Rubens Menin engagement report

@rubensmenin - 443K followers on X

Measured over 12 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Top quarter for its size
Per follower
0.169%
of 443K followers
Per impression
5.60%
13K views on a typical post
Reach
3.02%
of its followers see a post
Typical post
750
interactions (median)
Saved
0.007%
1 bookmarks on a typical post
Posting rate
0.4/day
active 33% of days
Peak time
23:00 UTC
Friday

A typical post picks up 750 interactions against 443K followers, an engagement rate of 0.169%. Measured over 12 original posts, its engagement rate beats 79% of 21,397 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 5.60% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 23:00 UTC, and Friday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.3K interactions, about 3.5x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on October 29, 2026.

Compared with accounts its own size

Rubens Menin's engagement rate beats 79% of the tracked X accounts closest to it in follower count (21,397 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 91% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.169%, Rubens Menin sits above the 50th percentile of the 214,101 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.7%.

p100.004%
p250.025%
p50 (median)0.147%
p750.7%
p902.62%
p9983.1%
Engagement rate as a share of followers, across the 214,101 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,450 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.7%
90th percentile2.62%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 494 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 17, 20263.5x their median

    O esporte perdeu hoje um dos grandes nomes da sua história. O Clube Atlético Mineiro lamenta profundamente o falecimento de Oscar Schmidt, ídolo eterno do basquete. Oscar marcou gerações com seu talento, dedicação e amor pelo jogo, levando o nome do Brasil ao mais alto nível mundial. Neste momento de dor, o Galo se solidariza com familiares, amigos e fãs, desejando força e conforto a todos. Descanse em paz, Mão Santa. 🏀🖤🤍

    4.8K477312778K viewsView on X
  • Sep 17, 20265.1x their median

    Um dia histórico na nossa casa. Foi na raça, na luta, como tem que ser. O que o atleticano viveu hoje será passado de geração em geração. O Galo é gigantesco, o Galo é coletivo, o Galo é para quem acredita até o fim. Isso é Clube Atlético Mineiro. Obrigado, Massa. https://t.co/qSgrhtEbqb

    3.8K169101826K viewsView on X
  • Sep 2, 20264.4x their median

    Um dia para nunca esquecer. Confesso que ainda consigo me surpreender com cada feito dessa torcida. Mais um espetáculo dentro e fora da @ArenaMRV. Na semana passada, outra festa da Massa no Mineirão. Torcida e time na mesma sintonia, como tem que ser. Agora são 14 jogos de invencibilidade. Sequência marcante, construída com pés no chão. Um trabalho da diretoria, da comissão, dos jogadores, e de tantos envolvidos. Demonstramos mais uma vez a força que temos na nossa casa. Parabéns, Massa. Essa classificação passa diretamente por cada um de vocês. Aqui é Galo!

    3.1K142191832K viewsView on X
  • Sep 2, 20264.2x their median

    O jogo de ontem teve muitos destaques individuais e coletivos. Mas agora quero fazer um reconhecimento especial para esse cara aqui. Nem as dores e o quadro clínico foram suficientes para tirá-lo do jogo. Atitude de capitão, de um ídolo, de uma referência emocional e técnica no campo. Sacrifícios não são em vão. Parabéns e obrigado, Everson. De atleticano para atleticano, você me representa, e também representa a Massa.

    3.1K13882734K viewsView on X
  • Aug 14, 20264.2x their median

    Há alguns anos, o Fred demonstrou seu desejo de voltar a vestir a camisa do @Atletico . Era um sonho de criança e, agora, ele o realiza. Fico muito feliz e honrado, porque essa também era a nossa vontade. Contamos agora com um torcedor dentro de campo, que entende a paixão que sentimos, além de ser um excelente jogador. Os anos na Europa respaldam ainda mais a sua trajetória. Além de ser multicampeão no futebol ucraniano, foram cinco anos no mais alto nível, disputando a Premier League. Experiência que também contribuiu para que disputasse duas Copas do Mundo. Esse é o tipo de jogador que queremos. Estamos superando as dificuldades, fazendo esforços, assim como o Fred fez para estar conosco. Precisamos, cada vez mais, do torcedor engajado com o nosso momento. O Galo é e sempre foi sua casa, Fred. Seja muito bem-vindo de volta!

    2.9K1232842346K viewsView on X
  • Dec 24, 20252.0x their median

    O @Atletico fechou a contratação do lateral Renan Lodi por cinco temporadas. É um movimento focado em fortalecer o nosso elenco para os próximos ciclos com um jogador de alto nível e experiência internacional. Um forte abraço e um excelente Natal a todos. https://t.co/tKpoRpCgh1

    2.6K80358877K viewsView on X
  • Feb 24, 20261.8x their median

    Eduardo Domínguez é o novo técnico do Atlético. O treinador chega com estilo de jogo marcado por organização tática, intensidade e inteligência estratégica. Ele comandará o primeiro treino na quinta-feira, em BH. Seja bem-vindo ao Maior de Minas! 🐓 https://t.co/0UczLP4JI6

    2.2K904841951K viewsView on X
  • Jan 26, 20261.7x their median

    De virada! Jogamos juntos e ninguém nos segurou. Obrigado, Massa, por estarem com a gente no clássico de ontem. Vamos, Galo! 🐓 https://t.co/PCK6eeAa6m

    2.3K73145528K viewsView on X
  • Jan 6, 20261.5x their median

    O @Atletico encaminhou a contratação do atacante Alan Minda. Jogador jovem, rápido, potente e com forte capacidade no 1x1, que vem se destacando no futebol europeu e já integra a Seleção do Equador, classificada para a Copa do Mundo de 2026. Bem-vindo ao Galo, Alan! 🐓 https://t.co/7vIs6IKu5F

    2.0K742802184K viewsView on X
  • Sep 1, 20262.9x their median

    Recepção de arrepiar na @ArenaMRV. A Massa é incomparável. https://t.co/jqEkYAFWSn

    2.2K10749126K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 750 interactions against 443K followers, an engagement rate of 0.169%. Measured over 12 original posts, its engagement rate beats 79% of 21,397 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 5.60% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 23:00 UTC, and Friday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.3K interactions, about 3.5x its own typical post.

What is Rubens Menin's engagement rate on X?
Rubens Menin (@rubensmenin) has an engagement rate of 0.169%, based on the median interactions across 12 original posts from the last 30 days against 443,464 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.169%, Rubens Menin sits above the 50th percentile of the 214,101 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @rubensmenin have real engagement?
Its engagement rate beats 79% of the tracked X accounts closest to it in follower count (21,397 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @rubensmenin post?
Most posts go out around 23:00 UTC, and Friday is its busiest day, at roughly 0.4 posts per day across the measured window.

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