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musée du quai Branly - Jacques Chirac engagement report

@quaibranly - 278K followers on X

Measured over 29 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.011%
of 278K followers
Per impression
2.73%
1.1K views on a typical post
Reach
0.41%
of its followers see a post
Typical post
31
interactions (median)
Saved
0.088%
1 bookmarks on a typical post
Posting rate
1.07/day
active 93% of days
Peak time
06:00 UTC
Friday

A typical post picks up 31 interactions against 278K followers, an engagement rate of 0.011%. Measured over 29 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 2.73% of those impressions turn into an interaction. That is about 0.408% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 79% link out. The account's strongest tracked post pulled 101 interactions, about 3.3x its own typical post. Recurring topics include #quaibranly, #gratuit, #plumesduparadis.

Measured over 29 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #quaibranly, #gratuit, #plumesduparadis.

Compared with accounts its own size

musée du quai Branly - Jacques Chirac's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, musée du quai Branly - Jacques Chirac sits above the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link79% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 79% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 284 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 18, 20263.3x their median

    #DansNosCollections 🔎 👀 Rendez-vous au #quaiBranly pour admirer ces deux sculptures en bois d'oiseaux de l'île Bougainville ! 📸 Sculptures d'oiseau, île Bougainville, début du 20e siècle, bois, pigments naturels, Mission révérend père Patrick O'Reilly, 1934 https://t.co/I26BqODwwv

    7820212.5K viewsView on X
  • Sep 29, 20263.2x their median

    #ExpoPremièresNations 🌎️ 📢 L’exposition est ouverte ! 📍 Rendez-vous au #quaiBranly pour les découvrir dans l'exposition « Premières Nations. Arts et cultures du Nord-Ouest de l'Amérique ». ℹ️ Infos et réservations 👉️ https://t.co/vGg4rhZ9gI https://t.co/ESl8mQmKJ8

    6827033.2K viewsView on X
  • Sep 1, 20262.8x their median

    #ExpoPremièresNations 🌎️ 📢 À vos agendas ! Cet automne, cap sur le Canada ! À partir du 29 septembre, le #quaiBranly présente l'exposition « Premières Nations. Arts et cultures du Nord-Ouest de l'Amérique ». ☀️ ℹ️ Plus d'infos 👉️ https://t.co/vGg4rhZ9gI https://t.co/10NUXFMeJG

    5826112.4K viewsView on X
  • Oct 2, 20262.5x their median

    Dimanche au musée ✨ Et si vous profitiez du premier dimanche du mois pour faire le plein de découvertes ? 👀 🎟️ Collections, expositions et programmation : tout est #gratuit ce dimanche 4 octobre ! 📅 Rendez-vous ce week-end au #quaiBranly 👉️ https://t.co/CmN7Eqm8iV https://t.co/IhHmBa49zB

    5915031.9K viewsView on X
  • Oct 14, 20262.3x their median

    🎭 Les voix des masques ! Chez les Premières Nations de la côte nord-ouest, les masques donnent forme aux croyances, aux histoires et aux valeurs des communautés. 🌎 Découvrez leurs voix dans l'#ExpoPremièresNations au #quaiBranly ! ℹ️👉️ https://t.co/vGg4rhZ9gI https://t.co/tiEP95anfs

    4919121.4K viewsView on X
  • Sep 9, 20262.2x their median

    #PlumesDuParadis 🪶 👑 Une reine d’Espagne s’invite au #quaiBranly ! Découvrez le portrait de Marie-Christine de Bourbon (1806-1878), exceptionnellement prêté par le @museodelprado. 📅 Rendez-vous jusqu’au 8 novembre 2026 👉️ https://t.co/L5TFd9lmTy https://t.co/fBPeRtksZM

    4719102.6K viewsView on X
  • Sep 10, 20262.1x their median

    #Colloque 🔎 À l’occasion de l'#ExpoPremièresNations, le #quaiBranly organise un colloque scientifique consacré aux enjeux culturels, artistiques et muséologiques liés aux Premières Nations. 💬 📅 Mercredi 30 septembre et jeudi 1er octobre 👉️ https://t.co/ipj5V3miQM https://t.co/ah1w7JHFk4

    4816022.8K viewsView on X
  • Sep 8, 20262.1x their median

    📢 Cap sur Tahiti ! Rendez-vous À partir du 29 septembre pour « Voir Tahiti. Premières photographies 1859-1870 » ! 👀 📸 L’exposition présente un ensemble exceptionnel de photographies qui sont parmi les premières réalisées en Polynésie française 👉️ https://t.co/V7A3X8bvcY https://t.co/Tox7Sim1XM

    4421101.7K viewsView on X
  • Aug 27, 20262.0x their median

    #PlumesDuParadis 🪶 🎨 Peint vers 1630 par Jan Lievens, ce portrait témoigne de la fascination des artistes néerlandais pour l'Orient. L'oiseau de paradis ornant son turban devient ici un symbole de prestige. ℹ️ Rendez-vous au #quaiBranly 👉️ https://t.co/L5TFd9lmTy https://t.co/FNkyiN9aug

    4913102.1K viewsView on X
  • Sep 19, 20261.7x their median

    #PlumesDuParadis 🪶 ✨ En 1942, @vancleefarpels sublime l’oiseau de paradis en un précieux clip, où rubis et saphirs donnent vie à son plumage ! 🔎 Un chef d'œuvre découvrir au #quaiBranly jusqu’au 8 novembre 👉️ https://t.co/L5TFd9lmTy https://t.co/TELCefKWGf

    4211101.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#quaibranly#gratuit#plumesduparadis#dansnoscollections#expopremièresnations

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 31 interactions against 278K followers, an engagement rate of 0.011%. Measured over 29 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 2.73% of those impressions turn into an interaction. That is about 0.408% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 79% link out. The account's strongest tracked post pulled 101 interactions, about 3.3x its own typical post. Recurring topics include #quaibranly, #gratuit, #plumesduparadis.

What is musée du quai Branly - Jacques Chirac's engagement rate on X?
musée du quai Branly - Jacques Chirac (@quaibranly) has an engagement rate of 0.011%, based on the median interactions across 29 original posts from the last 30 days against 278,417 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, musée du quai Branly - Jacques Chirac sits above the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @quaibranly have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @quaibranly post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 1.07 posts per day across the measured window.

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