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OneDrive engagement report

@onedrive - 983K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 10, 2026.

Engagement

Per follower
0.005%
of 983K followers
Per impression
0.629%
8.2K views on a typical post
Reach
0.83%
of its followers see a post
Typical post
52
interactions (median)
Saved
0.116%
10 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 52 interactions against 983K followers, an engagement rate of 0.005%. Posts are seen about 8.2K times each, and 0.629% of those impressions turn into an interaction. That is about 0.833% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 588 interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 10, 2026.

Where this sits in the catalog

At 0.005%, OneDrive sits above the 10th percentile of the 212,825 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,825 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 239 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 8, 202511x their median

    The future of file management is here with #Copilot and #Onedrive! Your journey starts here➡️https://t.co/fkS7G9AIXg https://t.co/025ZhxVE4a

    265255571169K viewsView on X
  • Oct 7, 20258.2x their median

    📣Happening tomorrow! Tune in live for the Copilot + OneDrive digital event. Live at 9am PT ➡️https://t.co/rbTS98RM3e #Copilot #OneDrive #OneDriveEvent https://t.co/2nS6Y74NQt

    3384930822K viewsView on X
  • Feb 3, 20265.7x their median

    Agents in OneDrive are now generally available🎉 Read more➡️https://t.co/iGwxv96Fz2 Create a custom, AI-powered teammate directly from your files and get answers grounded in your content. #OneDrive #Copilot #Agents #Microsoft365 https://t.co/DXlxFT8nOo

    2205220422K viewsView on X
  • Oct 8, 20255.2x their median

    Are you ready for the future of file management?? Join us live today at 9 AM PT for the Copilot + OneDrive digital event ➡️https://t.co/rbTS98RM3e #Microsoft365 #Copilot #OneDrive #OneDriveEvent https://t.co/bCNgdXNBbk

    2132819834K viewsView on X
  • Jan 19, 20264.8x their median

    OneDrive Office Hours are back for the new year! 🗓️Join us this Wednesday, January 21st | 8am PT ➡️https://t.co/8SlAe5pcCr We’re kicking off with a deep dive into updates on #OneDrive for personal use. What’s new, and what it means for how you manage content in your daily life. https://t.co/RHo3ePu72g

    23222204.2K viewsView on X
  • Jul 2, 20262.6x their median

    The Access Denied page has been completely reimagined across Microsoft 365! Check out a modern UX brought to life with fresh animations, new APIs powering faster performance and stronger reliability, and built-in conversation with the item's owner. https://t.co/ttIDBTBDjo

    1101411116K viewsView on X
  • Apr 29, 20262.6x their median

    Looking to see what’s new in OneDrive? 🌟 Check out our Spring Updates blog to discover how new innovations help you move from file to finished with greater clarity and control. Read the blog ➡️ https://t.co/cIOE8tgVNE https://t.co/m4VdpHeFsw

    112147214K viewsView on X
  • Dec 15, 20252.4x their median

    Meet Agents in OneDrive: Your AI project assistant, built from your own content • Create agents from your files • Your personal AI assistant • Instant answers to your questions • Share easily with your team See details → https://t.co/qcqTZPuvq4 #Microsoft365 #Copilot #OneDrive

    541154510K viewsView on X
  • Oct 8, 20252.1x their median

    See how @PwC , a multinational professional services network, streamlined management of over 4.5B documents with the use of Microsoft 365 Copilot and OneDrive. Watch the full story: https://t.co/GCUrJ3HeDq https://t.co/TCn6IjL4op

    89101118.4K viewsView on X
  • May 11, 20262.1x their median

    👋In case you missed it: Markdown support is now built right into OneDrive and SharePoint! View and edit .md files directly in the browser, no extra tools needed. Check it out➡️https://t.co/0h2MGvhF0E https://t.co/wejxYmtYvL

    73276311K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 52 interactions against 983K followers, an engagement rate of 0.005%. Posts are seen about 8.2K times each, and 0.629% of those impressions turn into an interaction. That is about 0.833% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 588 interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is OneDrive's engagement rate on X?
OneDrive (@onedrive) has an engagement rate of 0.005%, based on the median interactions across 2 original posts from the last 30 days against 982,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, OneDrive sits above the 10th percentile of the 212,825 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @onedrive have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @onedrive post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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