Odisha Tourism engagement report
@odisha_tourism - 1.2M followers on X
Measured over 2 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 1.9K times each, and 0.672% of those impressions turn into an interaction. That is about 0.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 610 interactions, about 51x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 28, 2026.
Where this sits in the catalog
At 0.001%, Odisha Tourism sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 941 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 16, 202651x their median
Odisha takes a bold step onto the global culinary stage! We are proud to onboard Ranveer Brar as the Brand Ambassador for Odia Cuisine. Together, we aim to showcase the rich flavours, timeless traditions, and cultural stories of Odisha to the world. From temple kitchens to global tables—Odia cuisine is ready to shine. #OdiaCuisine #OdishaTourism #RanveerBrar #GlobalFlavours #IncredibleIndia
- Apr 1, 202626x their median
ବନ୍ଦେ ଉତ୍କଳ ଜନନୀ ସମସ୍ତଙ୍କୁ ଉତ୍କଳ ଦିବସର ଅନେକ ଅଭିନନ୍ଦନ। ଏହି ଗୌରବମୟ ଅବସରରେ ଆମେ ଓଡ଼ିଆ ଭାବରେ ଗର୍ବ ଅନୁଭବ କରୁଛୁ ଏବଂ ଆମ ଐତିହ୍ୟ, ସଂସ୍କୃତି ଓ ପରମ୍ପରାକୁ ସ୍ମରଣ କରୁଛୁ। #UtkalDibasa #ଓଡ଼ିଶାଦିବସ https://t.co/tUU8b6aWj2
- Mar 18, 202619x their median
From Local Kitchens to Global Plates — Celebrating the Legacy of Pakhala 🌾 Celebrate the timeless flavours of Odisha at Pakhala Paraba 2026, a tribute to our beloved Pakhala Bhata and the rich culinary traditions of the State. ✨ Witness a World Record Attempt ✨ Engage in Expert Talks ✨ Explore a vibrant Culinary Exhibition 📍 Panthanivas, Bhubaneswar 📅 19th & 20th March 2026 Come and experience the true taste of Odisha. #PakhalaParaba #PakhalaDivas #OdishaTourism #CulinaryHeritage #TasteOfOdisha #IncredibleOdisha
- Apr 22, 202616x their median
When you think culture… When you think nature… When you think heritage… You’re not just thinking of experiences— You’re thinking of India itself. And when you think of it all together… You think Odisha. Introducing the new identity of Odisha Tourism — Think India. Think Odisha. A destination where every element of India comes alive in one place. #ThinkIndiaThinkOdisha #IncredibleIndia #TravelOdisha #BrandOdisha #DekhoApnaDesh
- Jan 19, 202614x their median
Odisha Parab comes to Guwahati! Experience the vibrant spirit of Odisha as Odisha Parab arrives in Guwahati with a grand celebration of culture, craft and cuisine. 📍 Venue: Radisson Blu Hotel, Guwahati 📅 Dates: 30 January – 1 February 2026 Enjoy captivating cultural performances, live demonstrations of traditional crafts and authentic Odia cuisine, and immersive showcases of Odisha’s diverse tourism destinations, from heritage and spirituality to nature and adventure. Join us for three unforgettable days as traditions come alive, artisans create magic, flavours delight, and Odisha’s most inspiring destinations take centre stage in Guwahati. #OdishaParabGuwahati #OdishaParab #ExploreOdisha #Odishaaah
- Apr 18, 20267.9x their median
From timeless temples to iconic heritage sites, Odisha stands as a living canvas of history, culture, and architectural brilliance. On the occasion of International Day for Monuments & Sites, we celebrate the stories etched in stone and the legacy that continues to inspire generations. Discover. Preserve. Celebrate. #InternationalDayForMonuments #WorldHeritage #IncredibleIndia #MonumentsAndSites
- Apr 17, 20267.2x their median
We are proud to announce Chef Abinas Nayak as the Odia Culinary Champion. With deep local expertise and a passion for authentic flavours, he will drive the journey of preserving, documenting and promoting Odisha’s rich culinary heritage, from grassroots communities to global platforms. #OdiaCuisine #OdishaTourism #CulinaryChampion #AbinashNayak #TasteOfOdisha
- Apr 18, 20266.8x their median
An insightful interaction was held between Shri Balwant Singh, Commissioner-cum-Secretary, Tourism, and renowned marathoner Milind Soman, along with other national marathoners, on the growing potential of sports tourism in enhancing destination appeal and visitor engagement. Shri. Deepankar Mohapatra, Director Tourism, along with other senior officials, was also present during the interaction. The discussion also spotlighted upcoming sporting initiatives, outlining a bold and exciting roadmap to position Odisha as a leading hub for sports-driven tourism experiences. Stay tuned—an exciting new chapter is about to unfold. #SportsTourism #MilindSoman #IncredibleIndia
- Jan 24, 20264.7x their median
Historic Milestone for Odisha’s Diamond Triangle UNESCO has officially accepted the Serial Nomination of Odisha’s Diamond Triangle — Ratnagiri, Udayagiri, and Lalitgiri into India’s Tentative List for World Heritage status. This recognition reinforces Odisha’s significance in the global Buddhist landscape. In a forward-looking approach, the Department envisions developing the Buddhist Triangle into a holistic, world-class Buddhist heritage and tourism destination, aligned with the principles of conservation and sustainable tourism. This achievement is the outcome of sustained efforts and scholarly inputs of the Archaeological Survey of India (ASI), acknowledging its pivotal role in research, documentation, and heritage conservation. #UNESCO #WorldHeritage #BuddhistTriangle #Odisha #BuddhistHeritage #CulturalTourism #ASI
- Mar 19, 20264.3x their median
Kem Cho, Ahmedabad! Get ready to experience the spirit of Odisha—where culture, cuisine, craft, and celebration come alive in one vibrant festival. From timeless traditions and exquisite handicrafts to soulful performances and authentic flavours, Odisha Parab brings the essence of Odisha right to your city. Three days. One celebration. Endless experiences. 📍 Gujarat University Convention & Exhibition Centre, Ahmedabad 📅 21st – 23rd March 2026 🎟️ Entry Free Come, discover Odisha like never before. #OdishaParab #AhmedabadEvents #ExperienceOdisha #CulturalFest #IncredibleIndia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 1.9K times each, and 0.672% of those impressions turn into an interaction. That is about 0.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 610 interactions, about 51x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Odisha Tourism's engagement rate on X?
- Odisha Tourism (@odisha_tourism) has an engagement rate of 0.001%, based on the median interactions across 2 original posts from the last 30 days against 1,161,579 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Odisha Tourism sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @odisha_tourism have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @odisha_tourism post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 0.1 posts per day across the measured window.