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Mzawa Online engagement report

@mzawaonline - 276K followers on X

Measured over 34 original posts from a 30-day window, last computed on October 26, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 276K followers
Per impression
0.609%
822 views on a typical post
Reach
0.3%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.13/day
active 43% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 5 interactions against 276K followers, an engagement rate of 0.002%. Measured over 34 original posts, its engagement rate beats 9% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 822 times each, and 0.609% of those impressions turn into an interaction. That is about 0.297% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 34 posts sampled, 85% carry an image or video and 18% link out. The account's strongest tracked post pulled 174 interactions, about 35x its own typical post. Recurring topics include #video, #live, #madeintanzania.

Measured over 34 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #video, #live, #madeintanzania.

Compared with accounts its own size

Mzawa Online's engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Mzawa Online sits below the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link18% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 621 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 29, 202635x their median

    #VIDEO: Naibu Katibu Mkuu Bara wa Chama cha Demokrasia na Maendeleo (CHADEMA) @ChademaTZ2 , Amani S. Golugwa, amesema Kamati Kuu ya chama imeazimia kusogeza mbele mkutano wa Baraza Kuu uliokuwa umepangwa kufanyika Septemba 15, 2026, na kuutaka ufanyike katika tarehe nyingine itakayoamuliwa na kikao kingine maalum cha Kamati Kuu. Golugwa amesema uamuzi huo umefikiwa baada ya Kamati Kuu kujadili mwenendo wa kesi ya uhaini inayomkabili Mwenyekiti wa chama, Mhe. Tundu Lissu, huku ikizingatia hatua iliyofikiwa katika kesi hiyo pamoja na kauli ya Mwenyekiti kuwa hana hatia na kwamba akitoka ataendelea kushiriki katika shughuli za chama. #MzawaUPDATES

    14327318.9K viewsView on X
  • Aug 29, 202630x their median

    #VIDEO: Kamati Kuu ya Chama cha Demokrasia na Maendeleo (CHADEMA) @ChademaTZ2 imewataka viongozi wakuu wa chama kuongeza nguvu katika kesi ya Mwenyekiti wa Chama, Mhe. Tundu Lissu, anayekabiliwa na kesi ya uhaini, kwa kushiriki kama mashahidi wa utetezi. Akizungumza kuhusu uamuzi huo, Naibu Katibu Mkuu Bara wa CHADEMA, Amani S. Golugwa, amesema baadhi ya viongozi wakuu wa chama wanashiriki katika hatua hiyo ya kesi, huku Kamati Kuu ikitaka juhudi zaidi kuimarishwa katika kipindi hiki. #MzawaUPDSTES

    12130004.9K viewsView on X
  • Sep 14, 202627x their median

    #VIDEO: Wafuasi wa CHADEMA waliofika katika Mahakama Kuu, Masjala Ndogo ya Dar es Salaam, leo Jumatatu wamepokea ujumbe wa Mwenyekiti wa chama hicho, Tundu Lissu, aliyewataka kuwa imara na kutokuwa na hofu. Lissu amesema, “Msiogope. Mkiona Mwenyekiti anaanza kuogopa, then muwe na wasiwasi. Kwa sasa tuwe imara, hakuna kuogopa.” #MzawaUPDSTES

    11915005.7K viewsView on X
  • Aug 29, 202617x their median

    #VIDEO: Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania, Mhe. Deogratius Ndejembi, amesema, “Wana sitawazingua, na Mama sitamzingua,” akisisitiza dhamira yake ya kutekeleza wajibu aliopewa kwa uaminifu. Aidha, amesema atahakikisha anafanya kazi kwa bidii na kumsaidia Rais kuwatumikia Watanzania wote bila kujali vyama vyao. #MzawaUPDSTES

    755309.6K viewsView on X
  • Sep 6, 202611x their median

    Mamlaka ya Usimamizi wa Wanyamapori Tanzania (TAWA) Septemba 5, 2026 imeongeza nguvu katika ulinzi na usimamizi wa rasilimali za wanyamapori baada ya askari wapya 268 kuhitimu mafunzo ya kijeshi katika Chuo cha Mafunzo ya Jeshi la Uhifadhi Mlele, mkoani Katavi. Askari hao wamehitimu baada ya kukamilisha mafunzo ya miezi sita yaliyowajengea uwezo katika maeneo mbalimbali, ikiwemo matumizi sahihi ya silaha, mfumo wa taarifa za kijiografia (GIS), utimamu wa mwili, nidhamu, haki za binadamu, udhibiti wa wanyamapori wakali na waharibifu pamoja na maadili ya kijeshi. Akizungumza katika hafla hiyo, Mkuu wa Wilaya ya Mlele, Mhe. Majid Mwanga, amesema Serikali imeendelea kuimarisha Jeshi la Uhifadhi kwa kuongeza nguvu kazi na kuboresha miundombinu mafunzoni. “Nendeni mkafanye kazi kwa nidhamu, uadilifu, uwajibikaji, uzalendo, bidii, weledi na ubunifu sawa na viapo vyenu bila upendeleo wala rushwa ili muweze kuwa misingi muhimu ya Jeshi la Uhifadhi lenye ufanisi". Kwa upande wake, Mwakilishi wa Mwenyekiti wa Bodi ya TAWA, Prof. Jafari Kidegesho ameishukuru Serikali chini ya uongozi wa Rais wa Jamhuri ya Muungano wa Tanzania na Amiri Jeshi Mkuu, Mhe. Dkt. Samia Suluhu Hassan kwa kuiwezesha TAWA kuongeza nguvu kazi, vitendea kazi na kuboresha mazingira ya mafunzo kwa ajili ya kuimarisha uhifadhi. Naye, Kaimu Kamishna wa Uhifadhi, Mlage Yussuf Kabange amesema kuwa uwezeshaji unaotolewa na Serikali umeendelea kuimarisha shughuli za uhifadhi na utalii. TAWA inajukumu la kuhakikisha rasilimali za wanyamapori na maliasili zinalindwa kikamilifu ili ziendelee kuwa msingi wa shughuli za utalii, uwekezaji na maendeleo ya wananchi. “Askari 268 wanatarajiwa kuongeza nguvu katika ulinzi wa rasilimali za wanyamapori, kukabiliana na ujangili, kuimarisha usalama katika maeneo ya hifadhi na kuchangia juhudi za Serikali za kukuza sekta ya utalii na uwekezaji nchini“. Kamishna Kabange amewataka askari hao wapya kuwa mstari wa mbele katika kudhibiti ujangili, kulinda mazingira na rasilimali za Taifa, huku akisisitiza umuhimu wa kushirikiana na jamii kwa kutoa elimu ya uhifadhi na kupunguza migogoro kati ya binadamu na wanyamapori ili kuendelea kulinda rasilimali za Taifa". #MzawaUPDATES

    530304.8K viewsView on X
  • Sep 15, 202610x their median

    #VIDEO: Waziri Mkuu Dkt. Mwigulu Nchemba amepiga marufuku kamata-kamata ya vyombo vya usafiri vinavyotumika na wananchi kujitafutia kipato, ikiwemo bodaboda na bajaji. Akizungumza na wananchi wa Bariadi Mjini, mkoani Simiyu leo Septemba 15, 2026, Dkt. Mwigulu amewaagiza maafisa wa serikali kuacha kuwazuia vijana kufanya kazi na kuhakikisha vyombo vilivyokamatwa vinarejeshwa kwa wamiliki ili waendelee na shughuli zao. Amesema Serikali inataka wananchi wajishughulishe kwa uhuru, amani na kujiletea maendeleo, huku akisisitiza umuhimu wa kuheshimu sekta binafsi inayochangia sehemu kubwa ya utekelezaji wa mipango ya maendeleo. #MzawaUPDATES

    407406.0K viewsView on X
  • Sep 14, 20269.4x their median

    #VIDEO: Shahidi wa tano katika kesi ya uhaini inayomkabili Mwenyekiti wa CHADEMA, Tundu Lissu, ambaye ni Makamu Mwenyekiti wa Chama hicho Bara, John Heche, hajamaliza kukabiliana na maswali ya dodoso kutoka upande wa mashtaka unaoongozwa na mawakili wa Serikali, baada ya muda wa shughuli za Mahakama kumalizika. Kutokana na hali hiyo, Jopo la Majaji watatu likiongozwa na Jaji Dastan Ndunguru, limeahirisha kesi hiyo hadi Septemba 15, 2026 saa 3:00 asubuhi, ambapo itaendelea na maswali ya dodoso kwa shahidi huyo. #MzawaUPDATES

    441206.6K viewsView on X
  • Aug 19, 20267.4x their median

    #VIDEO: Afisa Mtendaji Mkuu wa BRELA, Bw. Godfrey Nyaisa, amewasisitiza Maafisa Biashara nchini kuwajibika ipasavyo katika nafasi zao kwa kuwawezesha, kuwashauri na kuwapa wafanyabiashara miongozo sahihi ya biashara. “Kuna baadhi ya halmashauri, mtu anatakiwa kupewa leseni Kategoria A, anapewa Kategoria B. Mfano, mtu anauza mazao, unampa leseni Kategoria B. Matokeo yake, anatoka halmashauri moja kwenda nyingine; akishavuka geti tu, anakutana na utawala mwingine. Hii maana yake unamchanganya hata mfanyabiashara,” alisema Bw. Nyaisa. #MzawaUPDATES

    370004.6K viewsView on X
  • Oct 3, 20266.4x their median

    Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania, Deogratius Ndejembi, amesema Afrika ina sera, mikakati na makubaliano mazuri ya maendeleo, lakini kinachohitajika sasa ni kuongeza kasi ya utekelezaji ili rasilimali na fursa zilizopo barani humo ziwanufaishe wananchi. Ndejembi ameyasema hayo Oktoba 3, 2026, akimwakilisha Rais Dkt. Samia Suluhu Hassan katika Jukwaa la Biashara la Alamein–Africa linalofanyika New Alamein, Misri, ambapo amesisitiza umuhimu wa Afrika kujenga uchumi wenye uwezo wa kukabiliana na misukosuko ya kiuchumi na kijiografia duniani. Amesema Bara linahitaji kuongeza uzalishaji, kuwekeza zaidi katika nishati na miundombinu, pamoja na kuhakikisha rasilimali zake zinatumika kuongeza thamani, ajira na fursa za kiuchumi kwa wananchi. Ametoa mfano wa Tanzania kupitia Mradi wa Kufua Umeme wa Julius Nyerere (JNHPP) wenye uwezo wa kuzalisha megawati 2,115. Makamu wa Rais amesema Tanzania kupitia Dira ya Taifa ya Maendeleo 2050 imeweka mkazo katika kuimarisha sekta ya nishati, matumizi ya gesi asilia na vyanzo vya nishati jadidifu, sambamba na kuboresha miundombinu inayowezesha shughuli za uzalishaji na biashara. Aidha, amesema Afrika inahitaji kuimarisha ushirikiano kati ya Serikali na sekta binafsi, uwekezaji unaovuka mipaka na miradi ya kikanda ili kuunganisha masoko ya nchi za Afrika na kupunguza utegemezi wa masoko na mitaji kutoka nje ya bara. Akizungumza katika jukwaa hilo, Ndejembi amesisitiza kuwa Afrika tayari ina sera, mipango na makubaliano mazuri, hivyo hatua inayofuata ni kuyatekeleza kwa vitendo, kuongeza ushirikiano na utashi wa kisiasa ili rasilimali na fursa za bara ziweze kuleta matokeo halisi kwa wananchi. #MzawaUPDATES

    293002.4K viewsView on X
  • Oct 4, 20266.2x their median

    #VIDEO: Wananchi wa Rufiji na Mkoa wa Pwani wametakiwa kuchangamkia fursa ya kujiunga na Bima ya Afya kwa Wote ili waweze kupata huduma za afya bila kikwazo cha gharama. Hayo yamesemwa na Waziri wa Afya, Mhe. Mohamed Mchengerwa, ambaye amesema kuwa Serikali inatarajia kuzindua awamu ya pili ya Bima ya Afya kwa Wote mwezi Oktoba, ikiwa na lengo la kuwapa Watanzania fursa ya kujiunga na kupata huduma mbalimbali za afya. Mhe. Mchengerwa amesema kuwa kwa shilingi 150,000, mwananchi ataweza kujiunga na kupata huduma zaidi ya 300 zilizowekwa kwenye mpango huo, zikiwemo huduma ambazo gharama zake ni kubwa kwa mwananchi mmoja kuzimudu. Ameeleza kuwa mpango huo unalenga kupunguza mzigo wa gharama za matibabu kwa Watanzania na kuwawezesha wananchi kupata huduma za afya kupitia bima. #MzawaOnline #BimaYaAfya #AfyaKwaWote #Rufiji #Mchengerwa #Tanzania

    292003.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#video#live#madeintanzania#mzawaupdates#vifeo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 276K followers, an engagement rate of 0.002%. Measured over 34 original posts, its engagement rate beats 9% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 822 times each, and 0.609% of those impressions turn into an interaction. That is about 0.297% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 34 posts sampled, 85% carry an image or video and 18% link out. The account's strongest tracked post pulled 174 interactions, about 35x its own typical post. Recurring topics include #video, #live, #madeintanzania.

What is Mzawa Online's engagement rate on X?
Mzawa Online (@mzawaonline) has an engagement rate of 0.002%, based on the median interactions across 34 original posts from the last 30 days against 276,431 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Mzawa Online sits below the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mzawaonline have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mzawaonline post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 1.13 posts per day across the measured window.

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