#MBCFM engagement report
@mbc_fm - 501K followers on X
Measured over 38 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 4 interactions against 501K followers, an engagement rate of 0.001%. Measured over 38 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 0.217% of those impressions turn into an interaction. That is about 0.369% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 5% link out. The account's strongest tracked post pulled 489 interactions, about 122x its own typical post. Recurring topics include #mbcfm, #صباحكم_سعودي, #من_الرياض_نحدثكم.
Measured over 38 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #mbcfm, #صباحكم_سعودي, #من_الرياض_نحدثكم.
Compared with accounts its own size
#MBCFM's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, #MBCFM sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 5% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 165 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 2026122x their median
المختص في الموارد البشرية بندر السفير : رفض المتقدم للوظيفة بسبب إعاقته يُعد تمميزاً ومخالفة صريحة @AlhasheemA @BANDAR_ALSAFEER #صباحكم_سعودي #MBCFM https://t.co/NR8MfT6amI
- Oct 15, 202642x their median
دمتِ يا دار شامخةً بعزّكِ، آمنةً بحفظ الله 🇸🇦 @modgovksa https://t.co/9k5gORDpCT
- Sep 1, 202635x their median
بين ساحات العقار أسرار وقصص تُروى ومواقف وآراء نتشاركها مع أصحاب القرار في #جاه_العقار ✨كل أثنين في تمام الساعة 8 على #MBCFM ومنصات العرض التالية: mbc shahid mbc mood https://t.co/BBmKmNA5cW
- Sep 9, 202616x their median
عبدالله بن جار الله العضيب : ضخينا مبالغ عالية في البنية التحتية للنادي وقيمة استحواذنا على نادي الزلفي لا تتجاوز الـ 200 مليون! 💸 @JAHINKSA @A_Alodhayb البرنامج برعاية شركة الرائم العالمية | @araco_develop #جاه_العقار #MBCFM https://t.co/H52UpgmtLo
- Sep 30, 202612x their median
جديد على #MBCFM 🎶 أغنية "بعض المحبة" 🎤 كلمات: سعود سالم ✍️ ألحان: عبدالرحمن باحمدين 🎼 غناء: الفنان #محمد_عمر 🎙️ @__MohammadOmar https://t.co/CXO5ZJBDEf
- Sep 17, 202611x their median
هل مجال إدارة الفعاليات له مستقبل وظيفي؟ عبدالعزيز التميمي، مختص في الفعاليات والمؤتمرات يُجيب @AlhasheemA #صباحكم_سعودي #MBCFM https://t.co/qoTsxCLhEU
- Sep 17, 20269.0x their median
المتحدث الرسمي باسم نادي الشباب أحمد المسعود: تعاقب الإدارات وغياب البناء طويل المدى واختلاف طرق الدعم أدى إلى عدم وجود منظومة متكاملة في نادي الشباب شاهد اللقاء كاملاً عبر الرابط التالي https://t.co/vn7Coo1nIW #دورينا @H_Albdrani #MBCFM https://t.co/LlpL4xjkxS
- Oct 6, 20268.8x their median
مبروك لـ #المنتخب_السعودي! 🏆🇸🇦🎉 بطل خليجي 27 ⚽🥇 #هذا_الأخضر https://t.co/FKt4S4AsqE
- Sep 18, 20268.5x their median
35 سنة مرت MBC #بناسها_تحلى_أكثر https://t.co/qKN7zILuAt
- Oct 8, 20268.3x their median
الخدمات اللوجستية وأهميتها… مع المهندس أحمد قمصاني 🚚 @hailahsaod @Ahgommosani #احنا_والناس #MBCFM https://t.co/crf48HmgjG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 501K followers, an engagement rate of 0.001%. Measured over 38 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 0.217% of those impressions turn into an interaction. That is about 0.369% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 5% link out. The account's strongest tracked post pulled 489 interactions, about 122x its own typical post. Recurring topics include #mbcfm, #صباحكم_سعودي, #من_الرياض_نحدثكم.
- What is #MBCFM's engagement rate on X?
- #MBCFM (@mbc_fm) has an engagement rate of 0.001%, based on the median interactions across 38 original posts from the last 30 days against 501,196 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, #MBCFM sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mbc_fm have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mbc_fm post?
- Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.