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マツオヒロミ・新刊「STAR」通販スタート engagement report

@matuo - 196K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 10, 2026.

Engagement

Top quarter for its size
Per follower
0.47%
of 196K followers
Per impression
2.67%
34K views on a typical post
Reach
17.6%
of its followers see a post
Typical post
922
interactions (median)
Saved
0.071%
24 bookmarks on a typical post
Posting rate
2.77/day
active 47% of days
Peak time
12:00 UTC
Thursday

A typical post picks up 922 interactions against 196K followers, an engagement rate of 0.47%. Measured over 14 original posts, its engagement rate beats 84% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 2.67% of those impressions turn into an interaction. That is about 17.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 66K interactions, about 72x its own typical post. Recurring topics include #モネと時間旅行, #元気なくなった時用コアラ, #せーので言ってこ戦争反対.

Measured over 14 original posts from a 30-day window, last computed on October 10, 2026. Recurring tags: #モネと時間旅行, #元気なくなった時用コアラ, #せーので言ってこ戦争反対.

Compared with accounts its own size

マツオヒロミ・新刊「STAR」通販スタート's engagement rate beats 84% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.47%, マツオヒロミ・新刊「STAR」通販スタート sits above the 50th percentile of the 212,741 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.697%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video64% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 113 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 13, 202672x their median

    拡散されると困るらしい 【自公維合意】ロキソニン36円→2000円(55倍)、リンデロン500円→2万円(40倍)、ヘパリン240円→5000円(20倍) OTC保険外しで国民負担激増 https://t.co/JOjpqP62vb

    41K24K1861.0K2.9M viewsView on X
  • Sep 9, 20266.6x their median

    韓国市民、対イラン戦争への参加に反対 韓国の対イラン戦争への参加が報じられる中、市民がソウルの米国大使館前に集まり、「イランとの戦争に関与するな!」と訴えた。 市民らは #ホルムズ海峡 への韓国軍派遣に反対し、米国による対イラン戦争を「違法な戦争」として非難した。 #イラン #韓国 https://t.co/OyfMMMETpU

    4.5K1.5K3468225K viewsView on X
  • Jun 4, 202610x their median

    アリスブックスさんでコミティア新刊の通販をお願いしています。6日20時から予約開始、7日20時から販売開始です。 架空のコスメブランド「星萃齋」のカタログの体のイラスト集です。 https://t.co/gJRryRiEfU https://t.co/Xb9j10Y0Zb

    3.2K47876204K viewsView on X
  • Oct 7, 20262.3x their median

    10/10~10/31 誠品生活日本橋にて、同人誌「STAR」パネル展示が開催されます。 10/11(日)にはサイン会も行います。事前申し込みが必要です。↓ https://t.co/SZcc2jexfK 対象商品2000円以上のお買い上げでサインをしております。お手持ちの本、グッズにもサインをしますので、連休のお出かけに是非! https://t.co/b7MRsZTJPf

    1.9K21311092K viewsView on X
  • Sep 11, 20262.1x their median

    モネと時間旅行 LA VENUE DE L'AVENIR https://t.co/OFJ8XDy2xf

    1.7K1982239K viewsView on X
  • Oct 7, 20261.6x their median

    小3の娘が1日40分のiPadの使用時間守って描いてる。時間守れて偉い。あと私と違って動物や情景を描くのが好きなので、絵描きとして異文化交流ができるの楽しい。 https://t.co/yN5jYsCj2G

    1.4K694451K viewsView on X
  • Sep 18, 2026

    2027年カレンダー、BOOTHにて発売開始です。今年も可愛いデザインにしていただいてます🙏✨ 2026年と同じ仕様で主に同人誌「STAR」からイラストをセレクトしています。 https://t.co/LoD30VxwMR よろしくお願い致します! https://t.co/tUsBZBTNB3

    1.1K19431383K viewsView on X
  • Oct 6, 2026

    頑なにTwitterと言い続けたがもうTwitterじゃない、Xだとようやく観念した。本当はとっくの昔に気がついてたけど。Twitterはこんなんじゃないから。

    1.1K1015668K viewsView on X
  • Sep 13, 2026

    沖縄の選挙結果が残念すぎる…

    1.1K521129K viewsView on X
  • Sep 10, 2026

    2026.9 calendar https://t.co/UaG3a2vmsa

    669460114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#モネと時間旅行#元気なくなった時用コアラ#せーので言ってこ戦争反対#わざわざ言ってこ改憲反対#アラトー本店

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 922 interactions against 196K followers, an engagement rate of 0.47%. Measured over 14 original posts, its engagement rate beats 84% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 2.67% of those impressions turn into an interaction. That is about 17.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 66K interactions, about 72x its own typical post. Recurring topics include #モネと時間旅行, #元気なくなった時用コアラ, #せーので言ってこ戦争反対.

What is マツオヒロミ・新刊「STAR」通販スタート's engagement rate on X?
マツオヒロミ・新刊「STAR」通販スタート (@matuo) has an engagement rate of 0.47%, based on the median interactions across 14 original posts from the last 30 days against 195,695 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.47%, マツオヒロミ・新刊「STAR」通販スタート sits above the 50th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @matuo have real engagement?
Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @matuo post?
Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 2.77 posts per day across the measured window.

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