mataderomadrid engagement report
@mataderomadrid - 380K followers on X
Measured over 69 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 3 interactions against 380K followers, an engagement rate of 0.001%. Measured over 69 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0.307% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #mataderomadrid, #levmatadero, #abiertoxobras.
Measured over 69 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #mataderomadrid, #levmatadero, #abiertoxobras.
Compared with accounts its own size
mataderomadrid's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, mataderomadrid sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 99% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 296 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 15, 20268.3x their median
🎞️El #CentroDanzaMatadero y @CinetecaMadrid acogerán un ciclo de Damien Jalet, coreógrafo de Madonna y colaborador de Marina Abramović y Thom Yorke. 🎟️Entradas y más info. programación🔻 https://t.co/HhKmiWoPgV 5 al 12 septiembre📍#MataderoMadrid https://t.co/FDICGgJkWA
- Sep 6, 20267.0x their median
El #backtothebookfestival llega a su 3ª edición y nuevamente el auditorio de @CasaLector acogerá charlas y presentaciones junto a autores, editores y lectores. Con nombres confirmados como Julieta Venegas y Paco Roca🔻 https://t.co/4qZ4T3sxvK 11 - 13 septiembre📍#MataderoMadrid https://t.co/Xm0Vyv5gik
- Aug 26, 20264.0x their median
🧰¡El próximo sábado #5SEP regresan las sesiones de Café @MadridRepair junto a @medialabMM! Una oportunidad para aprender en #MataderoMadrid a dar una segunda vida y un uso más sostenible, a pequeños objetos cotidianos👇 📰Más, vía @madrid_secreto🔻 https://t.co/Cb7ku48lsr https://t.co/GYmVRV5Lxu
- Aug 29, 20263.7x their median
Todo está listo para dar comienzo a una nueva temporada en #MataderoMadrid. Una programación que incluye el regreso de Festivales como #LEVMatadero o #ANIMARIO, el Festival Internacional de Animación Contemporánea de @Madrid. + Vía @abc_es⤵️ https://t.co/f5pov7D76S https://t.co/4rhdmL3fVA
- Sep 21, 20263.3x their median
🪭El #CentroDanzaMatadero presenta el estreno absoluto del nuevo espectáculo de María Pagés Compañía. A través del flamenco, ‘Bilbao Square’ muestra ese viaje que se inició en Sevilla y que le abrió las puertas al mundo🔻 https://t.co/H6vGHeEEFQ 25 SEP - 4 OCT📍#MataderoMadrid https://t.co/ZXukjXncF2
- Aug 31, 20263.3x their median
🤩Iniciaremos septiembre al ritmo del coreógrafo de Madonna. El creador y bailarín Damien Jalet abre la nueva temporada de #MataderoMadrid, con un ciclo de proyecciones en @CinetecaMadrid y talleres para cineastas y bailarines en el #CentroDanzaMatadero👇 https://t.co/HhKmiWoPgV https://t.co/3YBiJiQCC2
- Aug 26, 20263.3x their median
Seleccionada en la categoría Venice Production Bridge 82º edición Bienal Venecia, llega 'Chronica V1' de Barbara Mydlak y Yann Deval a #LEVMatadero. Una experiencia de realidad aumentada multijugador. Central de Diseño ( @di_mad)📍#MataderoMadrid 🎟️https://t.co/jnj8ALy77V https://t.co/UbyGDgIryB
- Sep 23, 20263.0x their median
En su regreso a Ítaca, Odiseo hace escala en Madrid. 'La Odisea' ha llegado a #MADMadridArtesDigitales, con un itinerario inmersivo que recorre cinco espacios digitales, para recrear un viaje épico por la antigua Grecia. +Info.👇 https://t.co/pxRHc7jTuF Nave 16📍#MataderoMadrid https://t.co/GV9ZA8utlh
- Aug 21, 20263.0x their median
Este mes de agosto, desde @MADRID os recomiendan 14 exposiciones gratuitas repartidas por toda la ciudad. Como la muestra 𝗡𝗮𝗱𝗮 𝗲𝘀𝗽𝗼𝗻𝘁𝗮́𝗻𝗲𝗼. 𝗨𝗻𝗮 𝗺𝗶𝗿𝗮𝗱𝗮 𝗮 𝗹𝗼𝘀 𝟵𝟬, de Jesús Ugalde, en #MataderoMadrid. 🎟️ Acceso gratuito ℹ️https://t.co/bsnVaUSvb5 https://t.co/JlXeSVPBkr
- Sep 21, 20262.7x their median
📷A través de su cámara Jesús Ugalde tuvo acceso preferente a algunas de las grandes personalidades del espectáculo en sus comienzos. En la exposición 'Nada Espontáneo. Una mirada a los 90' una fotografía inédita de Martirio🔻 https://t.co/1FoXc7nXJQ 🆓Plaza📍#MataderoMadrid https://t.co/koJ1p4EL9p
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 380K followers, an engagement rate of 0.001%. Measured over 69 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0.307% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #mataderomadrid, #levmatadero, #abiertoxobras.
- What is mataderomadrid's engagement rate on X?
- mataderomadrid (@mataderomadrid) has an engagement rate of 0.001%, based on the median interactions across 69 original posts from the last 30 days against 380,266 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, mataderomadrid sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mataderomadrid have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mataderomadrid post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.