La Jornada engagement report
@lajornadaonline - 2.7M followers on X
Measured over 1085 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 10 interactions against 2.7M followers, an engagement rate of 0%. Measured over 1085 original posts, its engagement rate beats 6% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.497% of those impressions turn into an interaction. That is about 0.074% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 37.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 1085 posts sampled, 53% carry an image or video and 95% link out. The account's strongest tracked post pulled 8.8K interactions, about 882x its own typical post. Recurring topics include #moneroslajornada, #opinión, #mañaneradelpueblo.
Measured over 1085 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #moneroslajornada, #opinión, #mañaneradelpueblo.
Compared with accounts its own size
La Jornada's engagement rate beats 6% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, La Jornada sits below the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 53% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 53% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 380 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 2026882x their median
El ex mandatario de Colombia, Gustavo Petro, pidió ayer a la justicia abrir una investigación penal contra los ultraderechistas Fernando Cerimedo y Javier Negre, a quienes acusó de ser responsables de construir una matriz de mentira en América Latina, que alteró los resultados del pasado 21 de junio en las elecciones presidenciales. Según el ex mandatario, quien desde el mismo día de los escrutinios puso en duda los resultados que dieron ganador al ultraderechista Abelardo de la Espriella, con los hechos revelados en torno a las granjas de bots administradas por Cerimedo y su socio Negre (activista ultraderechista español), no hay duda de que su tesis sobre una manipulación masiva de votantes en Colombia es una realidad. Más información en: https://t.co/9mm2ILGsYE
- Sep 30, 2026486x their median
⭕️ Tras protestar contra el ex presidente Felipe Calderón frente a un hotel en Paseo de la Reforma, integrantes del Frente Amplio de Unidad marcharon al Centro Cultural Los Pinos y arremetieron contra la estatua del ex mandatario, que yacía en el piso desde julio de 2025 tras ser derribada por un árbol. A golpes, los ex trabajadores de LyFC le desprendieron la cabeza y arrancaron la placa con la leyenda "Presidente Lic. Felipe Calderón Hinojosa. 2006-2012". 📸 #DíaEnImágenes / Alfredo Domínguez
- Sep 16, 2026397x their median
#DíaenImágenes | Una niña se sube en los hombros de su papá mostrando la bandera de México, antes de iniciar el 216 Aniversario del grito de independencia de México, en el zócalo en la Ciudad de México, 15 de septiembre de 2026. / Foto: Cristina Rodríguez/ LA JORNADA https://t.co/JHD1tlgz2o
- Oct 18, 2026361x their median
Miles y miles de personas se encuentran en estos momentos afuera de palacio de gobierno, en el centro de esta ciudad, pidiendo a gritos la revocación de mandato del gobernador Pablo Lemus, en una megamarcha que aunque se vio afectada por un grupo de choque que intentó lanzando petardos ahuyentar a la ciudadanía, ha sido una de las más numerosas de repudio hacia el actual gobierno estatal. “Fuera Lemus, fuera Lemus”, o “Revocación, revocación”, son las consignas más usadas por los manifestantes, que portan pancartas con calaveras como símbolo de muerte ante la contaminación del agua que ha repartido el SIAPA desde el año pasado a los usuarios de la zona metropolitana y que han conseguido un repudio pocas veces visto en un estado como Jalisco donde las movilizaciones mayores son casi siempre por motivos futboleros o religiosos. Más información en: https://t.co/woAgGMWlsb
- Aug 18, 2026345x their median
Fernando Cerimedo, consultor y ex asesor político de Javier Milei, presidente de Argentina, fue detenido esta mañana en el aeropuerto de Viru Viru, en Bolivia, acusado de contratar a sicarios para asesinar a su ex pareja, la abogada Nadia Beller, esto de acuerdo con Página 12. Cerimedo es fundador y accionista de La Derecha Diario, un medio nativo digital de ultraderecha, con presencia en México, y socio de Javier Negre, co propietario de dicho medio en España. Igualmente, es CEO de Numen Publicidad, y aunque actualmente no tiene un cargo oficial en Argentina, él mismo admitió haber utilizado miles de trolls y bots en las campañas de Milei. Más información en: https://t.co/OPcy1pzWs4
- Oct 16, 2026344x their median
Decenas de heridos, lesionados y detenidos, periodistas fotógrafos y camarógrafos atacados, fue el saldo de una de las más feroces represiones que se han producido en Buenos Aires. Todo para impedir la llegada a la Plaza del Congreso de la quinta multitudinaria marcha de estudiantes, docentes y trabajadores universitarios reclamando el presupuesto que le corresponde a las universidades públicas, que en más de cuatro fallos jueces ordenaron al gobierno de Javier Milei, pagar esa deuda. Lee la nota: https://t.co/HGAXKW6URe
- Sep 27, 2026342x their median
Los futbolistas de Irlanda llevaron brazaletes negros y evitaron los saludos protocolarios con sus pares de Israel este domingo, durante el partido de la Liga de Naciones disputado en Debrecen, en una señal de solidaridad con las personas fallecidas en el conflicto de Gaza. Tal como habían anunciado los dirigentes irlandeses, antes del saque inicial no hubo intercambio de banderines ni apretón de manos entre los capitanes de ambos equipos. Dara O’Shea, capitán de Irlanda, estrechó la mano del árbitro y sus asistentes, pero no la de su homólogo israelí, Manor Solomon. Más información en: https://t.co/bnhYCbwi7I
- Oct 10, 2026340x their median
La policía capitalina retiró las protestas de trabajadores del IMSS en Viaducto, Reforma y Tlalpan. El personal de salud exige la destitución de la cúpula del SNTSS y rechaza la propuesta de alza salarial del 2.9 por ciento tras bloquear cerca de 20 vialidades. https://t.co/oQPHTVWk6e
- Sep 30, 2026310x their median
⭕️ Decapitada y sin placa quedó la estatua de Felipe Calderón en el Centro Cultural Los Pinos, luego de que ex trabajadores de Luz y Fuerza del Centro, agrupados en el Frente Amplio de Unidad, la golpearon en repetidas ocasiones, le arrancaron la cabeza y desprendieron la placa con la leyenda: "Presidente Lic. Felipe Calderón Hinojosa. 2006-2012". La efigie de bronce —colocada en diciembre de 2012—, ya estaba en el piso de uno de los jardines desde julio de 2025, cuando un árbol la derribó. Al concluir, dejaron la cabeza desprendida y la placa, colocada al revés, sobre el pedestal. Más información: https://t.co/L2c3LLvjj0 #VideosLaJornada
- Oct 18, 2026295x their median
🇲🇽 Una pequeña heladería-paletería del centro histórico de la #CDMX se ha convertido en destino de peregrinación gastronómica gracias a sus 🍨 helados con rostros de catrina que, impulsados por las redes sociales, congregan a capitalinos y visitantes de otros estados a pocas semanas del #DíaDeMuertos. #VideosLaJornada #heladosdecatrina #cdmx #centrohistorico #catrina
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 2.7M followers, an engagement rate of 0%. Measured over 1085 original posts, its engagement rate beats 6% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.497% of those impressions turn into an interaction. That is about 0.074% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 37.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 1085 posts sampled, 53% carry an image or video and 95% link out. The account's strongest tracked post pulled 8.8K interactions, about 882x its own typical post. Recurring topics include #moneroslajornada, #opinión, #mañaneradelpueblo.
- What is La Jornada's engagement rate on X?
- La Jornada (@lajornadaonline) has an engagement rate of 0%, based on the median interactions across 1085 original posts from the last 30 days against 2,711,083 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, La Jornada sits below the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lajornadaonline have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @lajornadaonline post?
- Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 37.27 posts per day across the measured window.