İstanbul Modern engagement report
@istanbulmodern_ - 2.3M followers on X
Measured over 30 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
A typical post picks up 14 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 30 original posts, its engagement rate beats 8% of 20,944 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.1K times each, and 0.272% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video, 7% are part of a thread and 47% link out. The account's strongest tracked post pulled 291 interactions, about 21x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on October 27, 2026.
Compared with accounts its own size
İstanbul Modern's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,944 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, İstanbul Modern sits below the 10th percentile of the 211,892 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.693% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1001 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 23, 202621x their median
Kanada Başbakanı Mark Carney, eşi Diana Fox Carney ile İstanbul Modern’i ziyaret etti. Ziyarete, yönetim kurulu başkanımız Oya Eczacıbaşı, yönetim kurulu ve müzenin küratöryel ekibi eşlik etti. — Canadian Prime Minister Mark Carney visited Istanbul Modern with his wife, Diana Fox Carney. During the visit, they were accompanied by our Chair of the Board, Oya Eczacıbaşı, the board of directors, and the museum's curatorial team.
- Oct 5, 20264.9x their median
Müze binamız, Meme Kanseri Farkındalık Ayı vesilesiyle bu akşam pembe renklere büründü. 🎀 İstanbul Modern olarak, 6–11 Ekim 2026 tarihleri arasında, @EsteeLauder Companies Türkiye işbirliğinde, sanat tarihine iz bırakan ve günümüz sanatına yön veren kadın sanatçılara odaklanan “Sanattan İlhamla: Sarılarak Saralım” başlıklı etkinlik serisine ev sahipliği yapıyoruz. Üretimlerinde yaşam deneyimlerini, yaratıcılığı ve sanatın dönüştürücü gücünü görünür kılan sanatçılardan yola çıkan program; katılımcı sanat deneyimi, atölye çalışmaları, özel sergi turları, sanatçı söyleşisi ve seminerlerden oluşuyor. Program detayları ve kayıt olmak için: https://t.co/ifNA79CqA6 #SarılarakSaralım
- Oct 9, 20264.3x their median
Bugün Manuel Çıtak’ın ölüm yıldönümü. Fotoğraflarında gündelik hayatın içindeki insan hâllerine şiirsel bir bakışla yaklaşan Çıtak’ı saygıyla anıyoruz. Sanatçının 5 Kasım’da İstanbul Modern’de izleyiciyle buluşacak kişisel sergisi “Kendine Ait Bir Ada”, Çıtak’ın fotoğrafa başladığı 1980’lerden 2023’teki zamansız ayrılışına uzanan üretimine odaklanıyor. — Today marks the anniversary of Manuel Çıtak's passing. We respectfully remember Çıtak, who brought a poetic perspective to the human condition in everyday life through his photographs. The artist's solo exhibition, "An Island of One’s Own," which will open to audiences at Istanbul Modern on November 5, focuses on his body of work spanning from the 1980s, when he first began photography, to his untimely departure in 2023. 1. Stüdyo Foto Sanayi Manuel Çıtak 2016 Çıtak Ailesi Koleksiyonu Çıtak Family Collection 2. Manuel Çıtak, 1962–2023 Kilyos Plajı Kilyos Beach 2000 İstanbul Modern Sanat Müzesi Koleksiyonu Istanbul Museum of Modern Art Photography Collection Sanatçı Bağışı Artist Donation
- Oct 4, 20264.3x their median
Hayvan dostlarına sarılıp uyuyanlar el kaldırsın! 🐕🐈 Dünya Hayvanları Koruma Günü’nü, Necla Rüzgar’ın “İçfauna I” başlıklı yapıtıyla hatırlıyoruz. Bu yapıtta her biri benzer renkte kürklere sahip dişi aslan, geyik, kurt, tilki ve tavşan ile sanatçının hayvan postlarına sarılmış otoportresi birlikte uyurken görülür. Rüzgar, hayvanlar evreni olarak tanımladığı faunayı insanı da dahil ederek şiddet, kutsallık ve trajediyi barındıran bir çerçevede yeniden kurgular. Sanatçı, olumlu çağrışımlarla anılan ve önem atfedilen bu canlıların buna karşın sıklıkla şiddete maruz kalması ve katledilmesi ikilemine dikkat çeker. Bu ikilemin ötesinde toplumun “güçlü” ve “güçsüz” bileşenlerine karşı genel tavrını da sorgulatır. — Raise your hand if you sleep cuddling your animal friends! 🐕🐈 We commemorate World Animal Day with Necla Rüzgar’s work “Innerfauna I.” In this piece, a lioness, deer, wolf, fox, and rabbit, each with similar-colored fur, sleep alongside the artist’s self-portrait wrapped in animal pelts. Rüzgar reframes the fauna, which she defines as the universe of animals, by including humans in a framework that encompasses violence, sanctity, and tragedy. The artist draws attention to the contradiction that these beings, despite being associated with positive connotations and attributed importance, are frequently subjected to violence and slaughter, prompting reflection on society’s general attitude toward its “powerful” and “powerless” members. Necla Rüzgar İçfauna I Innerfauna I 2015 İstanbul Modern Sanat Müzesi Koleksiyonu Istanbul Museum of Modern Art Collection
- Jul 26, 20264.3x their median
“Çarşafı duvara çivilerle gererdi. Evde eski sandıklardan, kenarları dantelli çarşafları çıkarırdı önce. Onlar bitince bu kez benim koltuklar için aldığım kılıf kumaşlarına yöneldi. Bir gün eve geldim, duvarda asılı duruyor.” —Zeliha Berksoy Semiha Berksoy’un dünyasında sahne ile ev, tuval ile çarşaf, sanat ile gündelik hayat arasındaki sınırlar geçirgendir. Çarşaf, perde ve yatak örtüsü gibi gündelik nesneler de bu anlayışın bir uzantısı olarak beden, hafıza ve aşkın taşıyıcılarına dönüşür. Semiha Berksoy’un çarşaf resimlerinin de aralarında bulunduğu 200'ü aşkın yapıtı bir araya getiren “Tüm Renklerin Aryası” sergisini, 6 Eylül'e kadar ziyaret edebilirsiniz. — “She would stretch the sheet on the wall with nails. She would begin by pulling out old sheets with lace edges from the trunks at home. When those ran out, she turned to the upholstery fabrics I had bought for my sofas. One day I came home, and it was hanging on the wall.” —Zeliha Berksoy In Semiha Berksoy's world, the boundaries between the stage and the home, the canvas and the cloth, art and everyday life are permeable. Everyday objects such as sheets, curtains, and bedspreads also turn into carriers of the body, memory, and love as an extension of this mindset. You can visit the exhibition "Aria of All Colors," which brings together over 200 works including Semiha Berksoy's cloth paintings, until September 6. Semiha Berksoy, 2001, Cihangir Fotoğraf Photo: Zeliha Berksoy
- Aug 15, 20264.0x their median
Bugün, Semiha Berksoy’un (1910-2004) aramızdan ayrılışının 22. yıldönümü. “Tüm Renklerin Aryası” sergisiyle sanatını, yaşamını ve ilham vermeye devam eden eşsiz dünyasını kutladığımız Semiha Berksoy’u, yaşamının farklı dönemlerinden fotoğraflarla anıyoruz. Sanatçının farklı disiplinlere yayılan 200’ü aşkın üretimini bir araya getiren “Semiha Berksoy: Tüm Renklerin Aryası” sergisi, 6 Eylül 2026’ya kadar İstanbul Modern’de görülebilir. — Today marks the 22nd anniversary of Semiha Berksoy’s (1910-2004) passing. Today, we remember Semiha Berksoy through photographs from different periods of her life, as we celebrate her life, art, and singular world that continues to inspire with “Aria of All Colors.” Bringing together more than 200 works spanning different disciplines, “Semiha Berksoy: Aria of All Colors” is on view at Istanbul Modern through September 6, 2026. 1. Semiha Berksoy, 2000’lerin başı Semiha Berksoy, early 2000s 2. Semiha Berksoy, Ankara, 1996 3. Semiha Berksoy, Ankara, 1968 4. Semiha Berksoy, Festspielhaus Bayreuth’ta düzenlenen Bayreuth Festivali’nde (Richard Wagner Festivali), Temmuz 1958 Semiha Berksoy at the Bayreuth Festival (Richard Wagner Festival), held at the Festspielhaus Bayreuth, July 1958 5. Semiha Berksoy ve kızı Zeliha Berksoy, 1947 Semiha Berksoy and her daughter Zeliha Berksoy, 1947 6. Semiha Berksoy, Giacomo Puccini’nin bestelediği ve Carl Ebert’in yönettiği Tosca operasında Floria Tosca rolünde. 1941, Ankara Semiha Berksoy in the role of Floria Tosca in Tosca by Giacomo Puccini and directed by Carl Ebert. Ankara, 1941 7. Semiha Berksoy, Ariadne auf Naxos gösterimi öncesi kuliste. 1939, Berlin Semiha Berksoy backstage before a performance of Ariadne auf Naxos. Berlin, 1939 8. Semiha Berksoy, ilk Türk operası Özsoy’da Ayşim rolünde. 1934, Ankara Semiha Berksoy in the role of Ayşim in Özsoy, the first Turkish opera. Ankara, 1934 9. Semiha Berksoy, 1926 10. Semiha Berksoy, 1913 her biri each Semiha Berksoy varisleri ve Galerist izniyle Courtesy of the Estate Semiha Berksoy and Galerist
- Oct 24, 20263.5x their median
Van Gogh Müzesi Direktörü Emilie Gordenker, 27 Ekim‘de İstanbul Modern’e konuk oluyor. Gordenker, Hollanda İstanbul Başkonsolosluğu işbirliğiyle düzenlenen “Müzeler Konuşuyor: Konuğumuz Hollanda” programının son etkinliğinde, “Nicelik Yerine Nitelik: Yeni Bir Stratejik Yönelim” başlıklı konuşmasıyla müzeye konuk oluyor. 🗓️ 27 Ekim Salı, 19.00 📍 İstanbul Modern Oditoryum 🔗 Detaylar: https://t.co/aSDzkhGPj4 📌 Etkinlik ücretsizdir ve rezervasyon gerekmemektedir. Konuşma dili İngilizcedir ve Türkçe simultane çeviri yapılacaktır. Programın bir önceki etkinliğinde konuk olan Groningen Müzesi Artistik Direktörü Roos Gortzak’ın konuşmasını YouTube kanalımızdan izleyebilirsiniz. — Istanbul Modern hosts Emilie Gordenker, Director of the Van Gogh Museum, on October 27. Gordenker will be the guest speaker at the final event of the "Museums Talk: From the Netherlands" program, organized in cooperation with the Consulate General of the Netherlands in Istanbul, delivering a talk titled "Quality over Quantity: A New Strategic Direction." 🗓️ Tuesday, October 27, 19.00 📍 Istanbul Modern Auditorium 🔗 Details: https://t.co/4M6WefBubE 📌 The event is free of charge and no reservation is required. The talk will be in English, with simultaneous Turkish translation provided. You can watch the presentation by Roos Gortzak, Artistic Director of the Groninger Museum, the guest at the previous event of the series, on our YouTube channel. 1. Emilie Gordenker Fotoğraf Photo: Van Gogh Museum, Amsterdam 2. Van Gogh Müzesi Museum Fotoğraf Photo: Julle Draper
- Sep 10, 20262.9x their median
Sanatçı Özdemir Altan’ı kaybetmenin üzüntüsü içerisindeyiz. Ailesine, sevenlerine ve tüm sanatseverlere başsağlığı diliyoruz. Sanatçıyı, koleksiyonumuzda yer alan yapıtıyla anıyoruz. — We are saddened by the loss of artist Özdemir Altan. Condolences to his family, loved ones, and the entire art community. We commemorate the artist with the work in our collection. Köpek Gezdirme Alanları Yaygınlaştırma Projesi Dog Walking Areas Integration Project 1995 Dr. Nejat F. Eczacıbaşı Vakfı Koleksiyonu Dr. Nejat F. Eczacıbaşı Foundation Collection İstanbul Modern Sanat Müzesi / Uzun süreli ödünç Istanbul Museum of Modern Art / Long term loan
- Jun 19, 20263.6x their median
Yılın en uzun günlerinde, İstanbul Modern’in terası en güzel gün ışığı tonlarına ev sahipliği yapıyor. 🌅 “Uzun Cuma” kapsamında bugün kapılarımız 20.00’ye kadar açık. Sergilerimizi keşfetmek ve bu özel ışıkta en güzel anları fotoğraflamak için sizi bekliyoruz. Çektiğiniz karelerde bizi etiketlemeyi unutmayın. — Celebrate the longest days of the year on Istanbul Modern’s viewing terrace at. 🌅 Today, as part of “Long Friday,” our museum is open until 20.00. We look forward to welcoming you to explore our exhibitions and enjoy the sunset with us. Don’t forget to tag us in your photos.
- Jul 14, 20262.6x their median
Terasımızda açılan Cafe Modern Pop-Up’a uğradınız mı? Tarihi Yarımada ve Boğaziçi manzarası eşliğinde bir kahve molası için yaz boyunca sizi İstanbul Modern’e bekliyoruz. ❤️ — Have you visited the new Cafe Modern Pop-Up yet? Located on Istanbul Modern’s viewing terrace, Cafe Modern Pop-Up invites you to take a coffee break with views of the Historical Peninsula and the Bosphorus throughout the summer. ❤️
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 14 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 30 original posts, its engagement rate beats 8% of 20,944 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.1K times each, and 0.272% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video, 7% are part of a thread and 47% link out. The account's strongest tracked post pulled 291 interactions, about 21x its own typical post.
- What is İstanbul Modern's engagement rate on X?
- İstanbul Modern (@istanbulmodern_) has an engagement rate of 0.001%, based on the median interactions across 30 original posts from the last 30 days against 2,296,138 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, İstanbul Modern sits below the 10th percentile of the 211,892 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @istanbulmodern_ have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,944 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @istanbulmodern_ post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 1.2 posts per day across the measured window.