Hannatu Musa Musawa engagement report
@hanneymusawa - 54K followers on X
Measured over 31 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 78 interactions against 54K followers, an engagement rate of 0.145%. Measured over 31 original posts, its engagement rate beats 52% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.7K times each, and 4.70% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 94% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.4K interactions, about 56x its own typical post. Recurring topics include #apc, #dikko, #nigeriaeverywhere.
Measured over 31 original posts from a 30-day window, last computed on October 14, 2026. Recurring tags: #apc, #dikko, #nigeriaeverywhere.
Compared with accounts its own size
Hannatu Musa Musawa's engagement rate beats 52% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.145%, Hannatu Musa Musawa sits above the 25th percentile of the 212,925 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 463 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 202656x their median
This evening, I paid a courtesy call on His Excellency, President Bola Ahmed Tinubu, GCFR @officialABAT following his return and the conclusion of the National Premiere of the MKO Abiola documentary. During the visit, I had the privilege of presenting Mr. President with a drawing I made of him and his late mother. I draw as a hobby, but this particular piece was deeply personal to me. It was inspired by the special place a mother holds in the life of a child and, more personally, by the support Mr. President showed me during the difficult period following the loss of my own mother. I am deeply grateful to Mr. President for his continued support and kindness towards me. I pray that Almighty God continues to grant him wisdom, strength and guidance as he leads our nation. May God continue to guide and strengthen you, Mr. President.
- Jun 13, 20269.7x their median
O Allah, forgive Mom and have mercy on her, give her strength and pardon her. Be generous to her and make her resting place spacious. Wash her with water, snow, and ice, and cleanse her of her sins as a white garment is cleansed of dirt. May Aljannah Firdaus be your final abode. Love you to the Moon and back Mom forever, till eternity ❤️❤️❤️💔💔💔💔
- Oct 13, 20268.0x their median
My “5 and 6” My “Bestie” My “Seat Mate” My “Ride or Die” My “True and Tried” My “Partner in Crime” My “Day One” My “Real One” My “Friend” My “Brother” #I am so proud of you my dear brother @fkeyamo. You are, without doubt, one of the best performing Public servants #Nigeria has produced. “Thank you for your service my brother!”
- Oct 7, 20264.0x their median
Congratulations to Beauty in the Motherland @beautyinthemotherland on four successful years of building what has become one of Africa’s largest and fastest-growing beauty industry gatherings. The platform continues to bring together brands, practitioners, creators, entrepreneurs and industry leaders, while creating valuable opportunities for visibility, collaboration, market access and commercial growth across Africa’s beauty ecosystem. Platforms like this are important to strengthening the industry, connecting talent and businesses to new markets, and expanding the economic possibilities within the beauty sector. This is such a lovely and thoughtful package, and I genuinely adore it. ❤️ Thank you to the conveners, Beatrice Eneh and Linda Edozien , the sponsors, partners and the entire team behind this remarkable platform. Congratulations once again on four successful years. I look forward to supporting the platform more closely and seeing the movement grow even further. #beautyinthemotherland #creaticeeconomy #tourism #destination2030nigeria #hannatumusawa
- Oct 13, 20263.5x their median
5 & 6! Besties! https://t.co/NO5FARXo6G
- Oct 5, 20263.3x their median
Women united, mobilised and ready for the road ahead. 🇳🇬 A powerful gathering led by Her Excellency, Senator Oluremi Tinubu, CON, as we reaffirmed our commitment to the Tinubu Shettima 2027 campaign. #tinubushettima #renewedhopeagenda #progresseverywhere #hannatumusawa https://t.co/9fSPhO6Gh4
- Oct 5, 20262.2x their median
“KATSINA TA DIKKO CHE!!!” “KATSINA DA TINUBU CHE!!!” We will deliver #Katsina to #APC with the highest votes for #Tinubu and #Dikko “Thank you VP #Kashim #Shettima for your support!” Katsina to Dr Dikko Radda Che #2027 https://t.co/jeqBFecuFn
- Oct 4, 20262.1x their median
Today, Katsina welcomed His Excellency, Vice President Kashim Shettima, GCON, for the flag off of the Community Investment Fund under the Nigeria for Women Programme Scale Up (NFWP SU). With over 40,000 women set to benefit, this intervention will strengthen businesses, improve household incomes and create sustainable livelihoods. Thank you my Governor Dikko Umar Radda, for your commitment to expanding opportunities for women across all 34 LGAs, alongside other development partners. When women rise, families and communities rise with them. #katsinastate #dikkoradda #nigeriaeverywhere #hannatumusawa
- Oct 5, 20262.1x their median
Katsina State is for #Tinubu #Dikko 2027. We will work hard to deliver success and contribute the highest votes for #APC from the state https://t.co/DzaOQPgWAT
- Oct 5, 20262.0x their median
Katsina State is for #Tinubu #Dikko 2027. We will work hard to deliver success and contribute the highest votes for #APC from the state https://t.co/x8qAdISRZZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 78 interactions against 54K followers, an engagement rate of 0.145%. Measured over 31 original posts, its engagement rate beats 52% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.7K times each, and 4.70% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 94% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.4K interactions, about 56x its own typical post. Recurring topics include #apc, #dikko, #nigeriaeverywhere.
- What is Hannatu Musa Musawa's engagement rate on X?
- Hannatu Musa Musawa (@hanneymusawa) has an engagement rate of 0.145%, based on the median interactions across 31 original posts from the last 30 days against 53,750 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.145%, Hannatu Musa Musawa sits above the 25th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @hanneymusawa have real engagement?
- Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @hanneymusawa post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.