Gibson engagement report
@gibsonguitar - 990K followers on X
Measured over 33 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 179 interactions against 990K followers, an engagement rate of 0.018%. Measured over 33 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.845% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 76% carry an image or video and 97% link out. The account's strongest tracked post pulled 3.2K interactions, about 18x its own typical post. Recurring topics include #baggs, #gibson, #hifidna.
Measured over 33 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #baggs, #gibson, #hifidna.
Compared with accounts its own size
Gibson's engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Gibson sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 76% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 97% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 76% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 97% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 629 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 202618x their median
We are deeply saddened to hear of @DollyParton's passing. She was, and always will be, an inspiration to generations of artists and fans around the world. Her music, generosity, and kindness left an enduring mark on all of us. Our sincere condolences to her family, friends, and fans. Rest easy, Dolly, we will always love you.
- Aug 19, 202614x their median
Some bonds are forged in battle. Others are built with six strings. ️ Gears of War: E-Day and Gibson teamed up to create four one-of-a-kind, hand-painted guitars inspired by the legendary brotherhood of Marcus Fenix and Dominic Santiago on the iconic Les Paul and SG guitars. Two of each have been created, and three are up for grabs. Enter via Instagram: https://t.co/FxfnCtzt8X 🔗 Full T&Cs: https://t.co/4pV6j0kqIe #GearsOfWarGibsonSweepstakes @XBOX @GearsofWar @luke_preece
- Jul 23, 202613x their median
Happy Birthday to the man who inspires millions! Thank you @Slash, for being the reason so many of us pick up a guitar. Help us celebrate! Tell us the first Slash riff you ever learned in the comments below! 👇 https://t.co/DUHjHMvVYJ
- Sep 10, 20266.0x their median
The Gibson Garage Miami is officially open! To celebrate, we've created an exclusive collection inspired by the colors and energy of the city. 🌴 Available in Miami Blue and Miami Pink, these special editions bring a fresh twist to the Les Paul Special, Les Paul Junior Double Cut, and SG Standard '61. Get yours now, online and at Gibson Garage Miami. Learn more: https://t.co/gNlljgkdAV
- Apr 7, 20264.3x their median
Since 1975, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee, where wood and steel meet heart and soul. Using the finest materials and premium parts, time-honored processes like rope binding, and original tooling from Kalamazoo, we don’t do things the easiest way or the fastest way. We do things the right way—the Gibson way. More than 130 years since Orville Gibson began making his first musical instruments, we still honor his legacy. Every Gibson is built to inspire for generations to come, with personal touches like hand-sprayed sunburst finishes and figured maple tops as unique as a fingerprint. The same ES laminate press we used to make instruments played by icons is still in use today. Their guitars came out of that machine, and yours did too. But it’s the final hands that touch a Gibson guitar that are the most important. Your hands. Your Gibson. Your story.
- Sep 14, 20263.4x their median
Looking as if it just left the factory floor yesterday, this 1959 Les Paul Standard Reissue in Kindred Burst has a gloss finish with gloss hardware to match. Travel back in time to see and feel what a vintage Les Paul “Burst” would be like in 1959. Learn more about this guitar and the full Gibson Custom Select Collection here: https://t.co/D5nhhnecf8 #gibson #gibsoncustom #customselect #lespaul
- Jun 25, 20261.6x their median
Gibson family around the world, today we are announcing that President and Chief Executive Officer Cesar Gueikian has made the decision to step back from his role as President and Chief Executive Officer effective July 31, 2026 and transition into a new role as Board of Directors member, global artist ambassador and strategic thought partner to the leadership team. Anne Rohosy, Chief Commercial Officer, will serve as Interim President and Chief Executive Officer while the Board works with a leading executive search firm to identify a permanent successor. Anne is an experienced leader with a deep passion for Gibson and our customers. During his tenure, Cesar championed a quality‑and product‑first mentality and strengthened the company’s relationship with its artist community, building connections across genres and generations. Reflecting on Cesar's impact on the brand and its creative partners, guitarist, songwriter, and producer Slash said: “Cesar played a key role in revamping Gibson over a decade ago. He reintroduced quality, integrity, and passion into the business and strove to preserve the legacy and image of the brand...”
- Sep 1, 20263.2x their median
Experience a divine connection that’s all your own. Unlock an unforgettable evening with @BillyFGibbons. Gibson Custom is giving collectors and fans the chance to take a step closer to tone heaven with a strictly limited Gibson Custom Billy Gibbons “Pearly Gates” 1959 Les Paul Standard Collector’s Edition hand-signed guitar and event package, which includes an invitation plus one guest, to attend an exclusive evening with Billy Gibbons at the Gibson Garage Nashville. The evening will be the ultimate fan experience and include a private Q&A with Billy Gibbons, an intimate live performance, a personal meet-and-greet and individual photo opportunity, and more. Access to the Billy Gibbons Pearly Gates Experience is reserved exclusively for the 30 purchasers of the Collector’s Edition guitar. Head to the link to learn more or call the Gibson Garage Nashville to reserve now! ☎️(615) 933-6000 🔗 https://t.co/ze8uHmiCBl
- Sep 16, 20263.0x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection Here: https://t.co/CwUbE7tjIF This Mod Collection 2026 Les Paul Standard 60s has a Graphite Catfight finish. The modifications consist of the Mod Collection-exclusive custom finish, Burstbucker 2 neck and 498T bridge pickups, and no switch washer. It weighs 9.5 pounds and comes with a Gibson Custom Lifton Historic black hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Sep 7, 20263.0x their median
Why does a Les Paul sound like a Les Paul? An SG sound like an SG? A Flying V sound like a Flying V? Go behind the scenes of the Gibson electric craftories in Nashville with the Gibson Gear Guide and discover what it truly means to be Handcrafted in Nashville. Chapter 1 explores where every Gibson electric guitar begins: the tonewoods and the people who select, shape and work with them. From mahogany to maple, discover how the woods behind these iconic guitars help shape their unmistakable sound. ▶️Watch the full episode: https://t.co/BsHYPZ4EK3 #Gibson #GibsonGearGuide #Handcrafted #Tonewood
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 179 interactions against 990K followers, an engagement rate of 0.018%. Measured over 33 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.845% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 76% carry an image or video and 97% link out. The account's strongest tracked post pulled 3.2K interactions, about 18x its own typical post. Recurring topics include #baggs, #gibson, #hifidna.
- What is Gibson's engagement rate on X?
- Gibson (@gibsonguitar) has an engagement rate of 0.018%, based on the median interactions across 33 original posts from the last 30 days against 989,987 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Gibson sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @gibsonguitar have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @gibsonguitar post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.17 posts per day across the measured window.