exame engagement report
@exame - 2.8M followers on X
Measured over 996 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 4 interactions against 2.8M followers, an engagement rate of 0%. Measured over 996 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.202% of those impressions turn into an interaction. That is about 0.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 42.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 996 posts sampled, 94% carry an image or video, 27% are part of a thread and 68% link out. The account's strongest tracked post pulled 14K interactions, about 3416x its own typical post. Recurring topics include #brandedcontent, #exame.
Measured over 996 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #brandedcontent, #exame.
Compared with accounts its own size
exame's engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, exame sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 68% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 68% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 23, 20263416x their median
Pesquisa Vox Brasil presidente: Lula tem 50,6% e Flávio Bolsonaro, 49,4%, no 2º turno https://t.co/nJrZ28sgBF https://t.co/NjObgPTc8B
- Oct 13, 20263127x their median
Pesquisa que acertou o 1º turno mostra Flávio Bolsonaro com 55% contra 45% de Lula no 2º https://t.co/oKNkoEzlzd https://t.co/MFdcyx0Yhm
- Sep 13, 20262198x their median
Dino levanta sigilo de caso Dark Horse e diz haver conexões com PCC https://t.co/vwqXq4J2JS https://t.co/81TBmzwvYA
- Oct 26, 20261987x their median
Após vitória de Lula, líderes mundiais defendem ampliar parcerias com o Brasil https://t.co/Dqx6ePn0Dw https://t.co/j5hKSAfAXs
- Aug 29, 20261721x their median
Análise: Flávio demonstra segurança em sabatina na TV Globo e mostra que campanha só começou https://t.co/rKW5lwZhg7 https://t.co/VVgyOzRa1A
- Oct 21, 20261313x their median
A campanha do presidente Luiz Inácio Lula da Silva afirmou nesta quarta-feira, 21, que o presidente aceita as condições do senador Flávio Bolsonaro (PL-RJ) para a abertura dos sigilos bancário, telefônico e fiscal dos candidatos, de seus familiares e de assessores próximos, desde que o rival disponibilize também dados da movimentação bancária da Alcazar Holdings, empresa sediada na Ilha da Madeira, em Portugal, e controlada pelo advogado Willer Tomaz, amigo de Flávio. A exigência ocorre porque o senador foi identificado em reportagens e documentos em poder da Polícia Federal (PF) como um "usuário master", espécie de administrador, de uma conta dessa empresa no Santander. A PF investiga a relação do senador com o advogado. O senador Camilo Santana (PT-CE), coordenador da campanha de Lula, deu a Flávio Bolsonaro prazo até as 11h desta quinta-feira, 22, para aceitar as condições e enviar os dados ao Tribunal Superior Eleitoral (TSE). Camilo chamou as condições de Flávio de "tentativa de manobra" da campanha do PL. Para saber mais, acesse a #EXAME: https://t.co/KR4E9bNWjR 🖊️ Ivan Martínez-Vargas 📷 Renato Pizzutto/Band
- Oct 14, 20261134x their median
Líder do PL diz que Flávio vai propor PEC que permite aumento de jornada já em 2027 se for eleito https://t.co/BU6pHqTy5D https://t.co/E58kyL6gVh
- Oct 10, 20261041x their median
Pesquisa AtlasIntel: aprovação de Lula cai a 44,7% e desaprovação chega a 53,4% https://t.co/etCK1BiieF https://t.co/6Ek6oh8m2x
- Oct 11, 2026904x their median
Mais de 32 mil empresas fecharam durante o governo Javier Milei na Argentina https://t.co/rw0spiKCuo https://t.co/hFFH8vfxKE
- Sep 1, 2026858x their median
Brasil registra a 5ª maior alta do PIB no mundo no 2º trimestre de 2026 https://t.co/GYpWgu1f2D https://t.co/5OdRItNvuY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 2.8M followers, an engagement rate of 0%. Measured over 996 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.202% of those impressions turn into an interaction. That is about 0.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 42.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 996 posts sampled, 94% carry an image or video, 27% are part of a thread and 68% link out. The account's strongest tracked post pulled 14K interactions, about 3416x its own typical post. Recurring topics include #brandedcontent, #exame.
- What is exame's engagement rate on X?
- exame (@exame) has an engagement rate of 0%, based on the median interactions across 996 original posts from the last 30 days against 2,815,407 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, exame sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @exame have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @exame post?
- Most posts go out around 22:00 UTC, and Tuesday is its busiest day, at roughly 42.2 posts per day across the measured window.