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Daniel Ek engagement report

@eldsjal - 802K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Per follower
0.16%
of 802K followers
Per impression
0.521%
243K views on a typical post
Reach
30.7%
of its followers see a post
Typical post
1.3K
interactions (median)
Saved
0.142%
346 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
11:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.3K interactions against 802K followers, an engagement rate of 0.16%. Posts are seen about 243K times each, and 0.521% of those impressions turn into an interaction. That is about 30.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 12K interactions, about 9.7x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 30, 2026.

Where this sits in the catalog

At 0.16%, Daniel Ek sits above the 50th percentile of the 212,146 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.694%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 4, 20259.7x their median

    Thank you to everyone who made this the biggest Wrapped yet. https://t.co/yhG21YtcGd

    11K6788561237K viewsView on X
  • Sep 10, 20257.1x their median

    Me now that Lossless is rolling out 😅 https://t.co/1zAduDntAB

    8.3K315266105746K viewsView on X
  • Dec 3, 20253.4x their median

    Wrapped still surprises me every year…not because it exists (I obviously knew it was coming 😅) but because of how huge it’s become. What started as a small idea over a decade ago has grown to more than 11 trillion minutes of global listening this year alone, and a moment hundreds of millions of people screenshot, joke about (yes, even at our expense), and share every year. And this year’s experience is our biggest yet. I’m especially excited that for the first time, you’ll see your top album of the year. Fun fact: album listening on Spotify has increased nearly 35% on Spotify in 2025, compared to 2024 - very cool to see that growth. Huge thanks to the teams who bring this to life.

    3.9K2299240248K viewsView on X
  • Jul 16, 20261.9x their median

    Belly fat doesn't start with your diet. It starts with cortisol cementing fat around your organs, a body locked in famine mode, and a nervous system stuck in survival mode. Here are 7 science-backed ways to burn it for good: 1. No food 3 hours before bed. https://t.co/CCxIH2e8i7

    2.1K241194956K viewsView on X
  • Sep 24, 20261.8x their median

    Launch day! 🗽🇺🇸 https://t.co/jC1rmvKddQ

    2.0K1056045458K viewsView on X
  • Sep 15, 20251.6x their median

    We’ve heard the feedback about Spotify Free… what works, what doesn’t, what it could be. So now we’re giving it a real update for the first time since 2018. https://t.co/WKNUNzwMPr

    1.7K8410063258K viewsView on X
  • Sep 28, 2025

    Here's my conversation with Daniel Ek (@eldsjal), co-founder and CEO of Spotify (@Spotify). (0:00) Reflecting on a Life-Changing Conversation (1:17) Optimizing for Impact Over Happiness (4:08) The Journey of Self-Motivation (8:58) The Importance of Trust and Relationships (14:24) The Role of Criticism and Self-Reflection (16:24) The Evolution of an Entrepreneur (22:14) Building a Company True to Yourself (33:43) The Power of Trust in Business (41:12) Intellectual Humility and Learning from Others (41:36) Shadowing Leaders for Growth (43:48) Learning from Mark Zuckerberg (47:02) Balancing Personal Taste and Metrics in Product Decisions (52:22) The Evolution of Leadership at Spotify (58:00) Building a Company That Outlasts the Founder (1:14:12) Managing Energy Over Time (1:24:18) The Never-Ending Game of Life (1:24:41) Lessons from Henry Ford (1:25:55) The Value of Solving Problems (1:30:29) The Importance of Quality (1:36:07) The Power of Focus and Patience (1:53:19) Balancing Work and Life (1:59:12) The Journey of Self-Discovery (2:07:30) Final Reflections and Gratitude Includes paid partnerships.

    1.5K16067691.1M viewsView on X
  • Sep 30, 2025

    An update from me 👇 https://t.co/xc0w3BWWAO

    1.4K6314768360K viewsView on X
  • Jan 1, 2026

    Happy New Year! https://t.co/Wz694z6o4i

    9734196967K viewsView on X
  • Apr 7, 2026

    Over the past few months, we have integrated @googledeepmind's AlphaEvolve into our computational lithography. Enabled by AlphaEvolve's algorithmic leaps, we are now printing complex patterns in a single exposure that would otherwise require multiple. https://t.co/0ujvA4ALWz

    675811126230K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.3K interactions against 802K followers, an engagement rate of 0.16%. Posts are seen about 243K times each, and 0.521% of those impressions turn into an interaction. That is about 30.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 12K interactions, about 9.7x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Daniel Ek's engagement rate on X?
Daniel Ek (@eldsjal) has an engagement rate of 0.16%, based on the median interactions across 2 original posts from the last 30 days against 801,660 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.16%, Daniel Ek sits above the 50th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @eldsjal have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @eldsjal post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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