Secretaría de Cultura engagement report
@cultura_mx - 2.3M followers on X
Measured over 233 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
A typical post picks up 6 interactions against 2.3M followers, an engagement rate of 0%. Measured over 233 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.396% of those impressions turn into an interaction. That is about 0.066% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 233 posts sampled, 100% carry an image or video, 15% are part of a thread and 14% link out. The account's strongest tracked post pulled 4.1K interactions, about 682x its own typical post. Recurring topics include #honestidadyresultados, #alianzadelpacífico, #elcristaltequiebralavida.
Measured over 233 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #honestidadyresultados, #alianzadelpacífico, #elcristaltequiebralavida.
Compared with accounts its own size
Secretaría de Cultura's engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Secretaría de Cultura sits below the 10th percentile of the 212,078 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 14% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 572 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 20, 2026682x their median
Dave Green, director de “Coyote vs. Acme”, visitará México para agradecer el respaldo que el público ha brindado a la película y acompañar una función especial en la @CinetecaMexico. Después de la proyección, el cineasta sostendrá un diálogo con las y los asistentes sobre la realización y el recorrido de la cinta, que estuvo cerca de no llegar a las salas luego de que Warner Bros. decidiera archivarla. Conoce esta historia en la que el célebre Coyote lleva a la compañía Acme ante los tribunales. Cineteca Nacional México | Lunes 21 de septiembre de 2026 | 18:30 h | Boletos en taquilla del recinto
- Oct 22, 2026671x their median
La @CinetecaMexico presenta “NAZA”, de Yuval Abraham y Rachel Szor, un estremecedor documental de investigación que expone las voces y testimonios inéditos detrás de las operaciones bélicas en la Franja de Gaza. Filmada en secreto desde las azoteas de Tel Aviv, la cinta recopila conversaciones y confesiones clandestinas de quienes diseñaron y operaron los ataques sistemáticos contra civiles. Un trabajo periodístico reconocido con el Premio del Jurado en el Festival de Venecia 2026 y el Premio del Público en San Sebastián. Cineteca Nacional | A partir del 23 de octubre del 2026 | Consulta la programación en https://t.co/w9RMn5Qy3M
- Sep 24, 2026253x their median
En Palacio Nacional, la presidenta @Claudiashein conversa con su homólogo de la República de Corea, Lee Jae Myung, así como empresarios del país asiático, quienes reafirmaron la confianza en México para realizar nuevas inversiones en diferentes sectores de nuestra economía. La relación bilateral es fuerte para el desarrollo de ambas naciones.
- Oct 8, 2026197x their median
Remedios Varo fue pintora, escritora y pensadora surrealista. En plena época dominada por los grandes muralistas, ella creó un universo interior, minucioso y profundamente intelectual. Su obra es un puente entre la ciencia, la alquimia, el tarot, la filosofía, la botánica y la astronomía. Fue una de las primeras en poner a la mujer en el centro del surrealismo, no como musa, sino como creadora, científica y hechicera, demostrando que el arte puede ser un laboratorio para entender el alma. @bellasartesinba
- Aug 30, 2026154x their median
La @CinetecaMexico presenta una hilarante comedia que lleva al Coyote, uno de los personajes más icónicos de los Looney Tunes, a un escenario inesperado: los tribunales. Cansado de sus constantes fracasos al intentar atrapar al Correcaminos con productos defectuosos de ACME, decide contratar a un abogado humano para demandar al gigante corporativo. Con un estilo que combina acción real y animación, al estilo de Space Jam, la historia se convierte en un caótico juicio cuando el caso se enfrenta al implacable representante de la empresa, interpretado por John Cena. Una divertida aventura llena de situaciones disparatadas y sorprendentes cameos. Consulta la programación en https://t.co/w9RMn5Qy3M
- Sep 18, 2026138x their median
Tres grandes momentos atraviesan las páginas del Códice Azcatitlan: la migración desde Aztlan, la historia de Tenochtitlan y los primeros años de la Nueva España. En el marco de la Gran Fiesta Franco-Mexicana, el Museo Nacional de Antropología presenta por primera vez en México el códice original en la exposición “El Códice Azcatitlan. México-Francia, 200 años de amistad”, elaborado entre finales del siglo XVI y principios del XVII, reúne aproximadamente 500 años de historia a través de imágenes, glifos, personajes y acontecimientos que dan cuenta de los cambios que vivió el pueblo mexica. Museo Nacional de Antropología | Hasta el 6 de diciembre de 2026 | Entrada libre #200añosdeamistad #MXFR200 @FranciaenMexico @MexicoFrancia26
- Sep 6, 2026108x their median
Honestidad y resultados en Nuevo León https://t.co/eYN6VCM9hk
- Aug 28, 2026105x their median
En su décimo aniversario luctuoso recordamos a Juan Gabriel, una figura esencial de la cultura popular mexicana, cuya música es un punto de encuentro entre generaciones y una expresión viva de nuestra identidad. El cantautor llevó la canción popular mexicana a grandes escenarios y convirtió sus composiciones en parte de la memoria musical del país, con una obra que hizo del amor, el desamor y las experiencias cotidianas parte del imaginario colectivo.
- Sep 19, 2026103x their median
Honestidad y resultados en Chihuahua https://t.co/PBoqSgMmmU
- Sep 26, 202689x their median
México y Corea del Sur se encuentran a través de la música y la cultura. Este 26 de septiembre, @Canal22 transmitirá en vivo el concierto de K-Pop Korea Spotlight México 2026 con WINNER, Dayoung, Soyou, Touched y Alpha Drive One, el cual es parte de la K-Expo México 2026, que reúne en el World Trade Center de la Ciudad de México diversas expresiones de la cultura coreana y genera nuevos espacios de intercambio y colaboración entre ambos países. Sábado 26 de septiembre de 2026 | 19 h | Por la señal 22.1, el streaming del portal de Canal Veintidós y su canal de YouTube
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 2.3M followers, an engagement rate of 0%. Measured over 233 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.396% of those impressions turn into an interaction. That is about 0.066% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 233 posts sampled, 100% carry an image or video, 15% are part of a thread and 14% link out. The account's strongest tracked post pulled 4.1K interactions, about 682x its own typical post. Recurring topics include #honestidadyresultados, #alianzadelpacífico, #elcristaltequiebralavida.
- What is Secretaría de Cultura's engagement rate on X?
- Secretaría de Cultura (@cultura_mx) has an engagement rate of 0%, based on the median interactions across 233 original posts from the last 30 days against 2,280,017 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Secretaría de Cultura sits below the 10th percentile of the 212,078 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cultura_mx have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cultura_mx post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 13.57 posts per day across the measured window.