COMMON engagement report
@common - 4.6M followers on X
Measured over 1 original post from a 30-day window, last computed on October 29, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 895 interactions against 4.6M followers, an engagement rate of 0.019%. Posts are seen about 27K times each, and 3.29% of those impressions turn into an interaction. That is about 0.593% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 20K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 29, 2026.
Where this sits in the catalog
At 0.019%, COMMON sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 97 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 16, 2024
Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series. https://t.co/hmtszs7hf5
- Mar 28, 20257.5x their median
A blessed and Happy Anniversary to Like Water For Chocolate. 25 years ago this album was released. I go back and forth on what’s my favorite album that I have made and this one seems to always be in my top 2. Whether it’s my favorite or not, I do know this album changed my life. It was a rebirth 🙏🏾 https://t.co/bgbLHIgToW
- May 23, 20257.4x their median
Tomorrow is the 20th anniversary of Be. It’s hard to grasp that it was 20 years ago. What Ye was doing was super special, what J Dilla was doing was super special and I am forever grateful to them and everyone who contributed to this album. Be means so much to me because I have had so many different types of people tell me what it means to them. And there is no greater feeling than to have your music mean something. Thank you GOD you are the greatest. In celebration of this album, we have pressed a 2LP translucent yellow marble blend. This limited-edition vinyl includes the original track list on LP 1 and the albums instrumentals on LP 2. The first 750 copies will include a signed print from me of the album cover. We have also released a deluxe version on all streaming services which features the album, instrumentals, and these bonus cuts. Go check it out wherever you listen to music and celebrate 20 years of Be with me. https://t.co/KLM22wiSZ3 - The Corner (Remix) Feat. Mos Def & Scarface - The Corner (Last Poets Reprise) - Go! (Remix) Feat. Joy Denalane - The Food (Main Version) Feat. Kanye West - So Cool Feat. Sa Ra Love, Rashid
- Dec 18, 2024
The @common "I Used to Love H.E.R." Live Performance (On The Radar Classics) https://t.co/vSbhJQmfY2 https://t.co/l5uB0AQgXX
- Jun 21, 20243.2x their median
Happy Born Day to the Soul Brother #1 @PeteRock. You are one of the greatest producers music has seen. Thanks for being a conduit and a steward for the artform. I am grateful to get to witness your artistry and gifts and to be your brother. Enjoy your born day KING. Blessings and thanks to the MOST HIGH.
- Jul 12, 20243.0x their median
All praises to The MOST HIGH GOD. His blessings and guidance are infinite. My musical journey has been filled with joy and laughs, ascension and descension, great times and tough times. So all I can say is Thank you. Thank you to GOD. Thank you to Pete Rock. Thank you to my team. Thank you to Pete’s team. Thank you to Loma Vista, and Thank you to anyone who took time to listen to my music. Today is a blessing beyond words. So here is our album. Welcome to, The Auditorium Vol 1. https://t.co/ooqz98CbW7
- Jun 24, 20253.0x their median
Peace and love. See you soon Japan. 🙏🏾 https://t.co/83w4WjPNmF https://t.co/xyMN7Yyv3J
- Jul 12, 20242.7x their median
The Auditorium Vol. 1 Out Now https://t.co/eKEpnhnBTZ https://t.co/Yl7a6xYAYI
- Sep 30, 20242.4x their median
Peace. I’m excited to share this new video for “When The Sun Shines Again" featuring Posdnuos and Bilal. The Illimite guys snapped and really created something special. Shout out to Tina Farris, Morgan Treks, Ms. Sarah and all the people from St. Helena Island in South Carolina. That’s a very special and sacred land and people. And big up to my brother Pete Rock for the super dope beat and energy you brought to the video. Check it out y’all. Love. https://t.co/Z4StCny8Wk
- Jun 24, 20241.6x their median
I would always wait for the @PeteRock verse to come on a song. Now I actually have one on my song. Can’t wait for ya’ll to check. ALL KIND OF IDEAS featuring Pete Rock drops this Thursday. https://t.co/bkuppG7B5w
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 895 interactions against 4.6M followers, an engagement rate of 0.019%. Posts are seen about 27K times each, and 3.29% of those impressions turn into an interaction. That is about 0.593% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 20K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is COMMON's engagement rate on X?
- COMMON (@common) has an engagement rate of 0.019%, based on the median interactions across 1 original posts from the last 30 days against 4,585,156 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, COMMON sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @common have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @common post?
- Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.