CNBC Africa engagement report
@cnbcafrica - 314K followers on X
Measured over 78 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
A typical post picks up 1 interaction against 314K followers, an engagement rate of 0%. Measured over 78 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 712 times each, and 0.141% of those impressions turn into an interaction. That is about 0.227% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 78 posts sampled, 99% carry an image or video and 74% link out. The account's strongest tracked post pulled 89 interactions, about 89x its own typical post. Recurring topics include #plsa410, #cnbcafrica, #dstv410.
Measured over 78 original posts from a 30-day window, last computed on October 15, 2026. Recurring tags: #plsa410, #cnbcafrica, #dstv410.
Compared with accounts its own size
CNBC Africa's engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, CNBC Africa sits below the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 74% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 496 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 13, 202689x their median
Rwanda will host a Formula One race from the early 2030s in a 10-year deal, F1 said in a statement on Tuesday. Formula One has not raced in Africa since the last South African Grand Prix was held at Kyalami, north of Johannesburg, in 1993. Read the full story here: https://t.co/xRlGy9QORo #CNBCAfrica #DSTV410
- Sep 14, 202618x their median
Zambian President Hakainde Hichilema has reappointed Situmbeko Musokotwane as finance minister following last month’s election, a swearing-in ceremony for the new cabinet on the Southern African country’s public broadcaster showed on Monday. Musokotwane has served as finance minister of the copper-rich country since 2021. Read the full article here: https://t.co/veJfo9ObBn #CNBCAfrica #DSTV410
- Sep 14, 202617x their median
Nigerian billionaire Aliko Dangote said on Monday that there could be a secondary listing of his oil refinery in the United States in about three to four years. Read the full article here: https://t.co/36f3EYn2cs #CNBCAfrica #DSTV410 https://t.co/zIsYzPaBiQ
- Sep 16, 202613x their median
Secretary of State Marco Rubio said the U.S. was announcing a new visa restriction policy targeting some foreign nationals from South Africa as President Donald Trump’s administration continues to cool ties with the country. The Trump administration has criticized South Africa over a range of issues including actions aimed at addressing racial inequality that Trump claims hurt the African nation’s white population. Read the full article here: https://t.co/Cpa3hPiKDh #CNBCAfrica #DSTV410
- Sep 14, 202612x their median
Nigerian billionaire Aliko Dangote on Monday launched Africa’s largest share sale yet with the initial public offering of his oil refinery, opening up ownership of the plant to retail investors and raising money for its expansion. The offer of 4.1 billion ordinary shares at 525 naira each opened at 0800 local time (0700 GMT) and will close on October 13. Read the full article here: https://t.co/LMDIyNDlWz #CNBCAfrica #DSTV410
- Oct 13, 20269.0x their median
The Annual and Spring Meetings of the International Monetary Fund (IMF) and the World Bank Group each year bring together central bankers, ministers of finance and development, private sector executives, civil society representatives, and academics to discuss the state of the global economy and issues of international concern, such as the growth outlook, financial stability, and poverty reduction. The Meetings are the only gathering of its kind in the world and a unique forum for discussion on economic policymaking. CNBC Africa's Godfrey Mutizwa reports on key takeaways since the meeting commenced. Follow #CNBCAfrica for more. #IMFmeetings @IMFNews
- Sep 2, 20269.0x their median
Ethiopian Airlines is nearing a deal to buy up to 10 long-haul Boeing freighters as plans edge forward for a new African hub to compete with Gulf carriers, two industry sources said. The deal is likely to include two of Boeing’s current-generation 777F aircraft, helping the U.S. planemaker bridge a gap to the delayed new 777-8F freighter model, which is expected to make up the rest of the order. Read the full article here: https://t.co/hqilHueDp4 #CNBCAfrica #DSTV410
- Oct 12, 20267.0x their median
The Initial Public Offering of Nigerian billionaire Aliko Dangote’s oil refinery will be extended by 10 days to allow investors from other African countries to participate, a company executive and adviser on the deal told Reuters. Read the full story here: https://t.co/eNhfaPkYla #CNBCAfrica #DSTV410
- Sep 2, 20267.0x their median
What does it take to build Africa's food economy? 20 years ago, the Africa Food System Forum was founded on a powerful belief that Africa can achieve food and nutrition security and that it can build shared prosperity through agricultural transformation when their people, partners, and institutions work together. Join @TheAGRF as they celebrate 20 years of collective action. Accelerate what comes next and shape the future of Africa's food economy together. #Sponsored #AFSForum2026
- Oct 13, 20266.0x their median
Development impact depends on timely delivery. The sooner projects move from approval to implementation, the sooner communities can benefit from new infrastructure, services, jobs, and economic opportunities. Through the GRO Strategy 2026–2030, EBID is enhancing operational efficiency by streamlining project approval, financing, and implementation processes. By improving project delivery, the Bank is ensuring that investments translate more effectively into tangible results and sustainable development across West Africa. Read the GRO Strategy and discover how EBID is enhancing development impact in the subregion: https://t.co/mZc8N5VNDF #EBID #ECOWAS #GROStrategy #Optimisation #DevelopmentImpact #ProjectDelivery#WestAfrica #SustainableDevelopment @BIDC_EBID
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 314K followers, an engagement rate of 0%. Measured over 78 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 712 times each, and 0.141% of those impressions turn into an interaction. That is about 0.227% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 78 posts sampled, 99% carry an image or video and 74% link out. The account's strongest tracked post pulled 89 interactions, about 89x its own typical post. Recurring topics include #plsa410, #cnbcafrica, #dstv410.
- What is CNBC Africa's engagement rate on X?
- CNBC Africa (@cnbcafrica) has an engagement rate of 0%, based on the median interactions across 78 original posts from the last 30 days against 313,732 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, CNBC Africa sits below the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cnbcafrica have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cnbcafrica post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 2.63 posts per day across the measured window.