El 13 engagement report
@canal13 - 2.4M followers on X
Measured over 227 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 6 interactions against 2.4M followers, an engagement rate of 0%. Measured over 227 original posts, its engagement rate beats 3% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.168% of those impressions turn into an interaction. That is about 0.148% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 227 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.5K interactions, about 253x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.
Measured over 227 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #el13, #teletrececentral, #vecinosallímite.
Compared with accounts its own size
El 13's engagement rate beats 3% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, El 13 sits below the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 200 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 23, 2026253x their median
Pucha Titaa 😂 estas cosas le pasan hasta a los mejores 🫣 #Vértigo 😱 Jueves desde las 22:30 horas por #El13 y nuestras plataformas 📲📺 https://t.co/1h0t4BNGEM
- Sep 20, 2026251x their median
Se lució 👏 Leo Rey sorprendió a todos en La Gran Fonda de Chile con un cover de Los Prisioneros https://t.co/OpMFtWHIvr
- Sep 24, 2026202x their median
Leo Rey en La Gran Fonda de Chile - ¿El mejor show de Fiestas Patrias? 👉 https://t.co/b4fgtgo4LN https://t.co/ZFO6TQTEU6
- Oct 16, 2026196x their median
Leo Rey contó la firme 😬 Dando detalles sobre los orígenes de su mítica frase en contra el fundador de La Noche 🔥 Cada jueves, un nuevo capítulo de Vértigo por el 13. https://t.co/F8olQeLwdb
- Oct 7, 2026182x their median
“Está sano y salvo” 🥹🫶🏼❤️ Así luce ahora “Morocho”, el perrito que quedó atrapado en el Río Mapocho por el aumento de caudal y que se salvó por sus propios medios. Tanto él como “Lulú”, su amiga perruna, están en adopción 🐶 #TuDía #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/o7qpp9SgQ5 💻🖥️📱
- Oct 23, 202674x their median
😂🔥 ¡TIEMBLA, MARTÍN! Stefan Kramer llegó a Vértigo con una imitación de José Antonio Neme que no dejó a nadie indiferente 🎤🤣 ¡El humor y las risas se tomaron el estudio! ¿Qué te pareció esta imitación? 👀👇 #Vértigo 😱 Jueves desde las 22:30 horas por #El13 y nuestras plataformas 📲📺
- Aug 19, 202667x their median
¡Gala se fue de Qatar! 😱💔 ¿Se enteró que Luis Jiménez le fue infiel con Coté López? #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/lgklLVzD5P
- Oct 23, 202657x their median
Cony Capelli se sinceró en Vértigo y compartió cómo ha vivido su embarazo en medio de un complejo momento personal 😟 marcado por su relación con su expareja y padre de su bebé. Además, abrió su corazón al explicar qué la llevó a expresar su dolor y hacer un descargo en redes sociales contra él 🥺💬 Presentado por: @RipleyChile #Vértigo 😱 Jueves desde las 22:30 horas por #El13 y nuestras plataformas 📲📺
- Sep 20, 202654x their median
BRÍGIDOOOOOO: Leo Rey nos hace bailar en La Gran Fonda de Chile 💃🕺 https://t.co/1vH0PujI71
- Aug 13, 202654x their median
Ante los graves hechos publicados por https://t.co/HOJ9rOxDTE que vinculan a Camilo Huerta, participante del reality show "Vecinos al límite", con una investigación en curso liderada por la Fiscalía Regional de Aysén y OS-7 de Carabineros, Canal 13 aclara que el programa - actualmente en emisión- se encuentra íntegramente grabado. Su aparición en pantalla responde única y exclusivamente a que las grabaciones finalizaron con anterioridad a que se dieran a conocer estos hechos. Camilo Huerta no es rostro de nuestra estación televisiva y su vínculo se limitó a su participación como concursante del reality. Como medio de comunicación, condenamos de manera categórica cualquier acto ilícito y conducta que vulnere la ley, especialmente aquellos delitos de la gravedad de los que hoy se le imputan.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 2.4M followers, an engagement rate of 0%. Measured over 227 original posts, its engagement rate beats 3% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.168% of those impressions turn into an interaction. That is about 0.148% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 227 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.5K interactions, about 253x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.
- What is El 13's engagement rate on X?
- El 13 (@canal13) has an engagement rate of 0%, based on the median interactions across 227 original posts from the last 30 days against 2,407,807 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, El 13 sits below the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @canal13 have real engagement?
- Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @canal13 post?
- Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 7.7 posts per day across the measured window.