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美術手帖 ウェブ版 engagement report

@bijutsutecho_ - 399K followers on X

Measured over 120 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 399K followers
Per impression
0.111%
9.0K views on a typical post
Reach
2.26%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.022%
2 bookmarks on a typical post
Posting rate
4/day
active 20% of days
Peak time
03:00 UTC
Monday

A typical post picks up 10 interactions against 399K followers, an engagement rate of 0.003%. Measured over 120 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.0K times each, and 0.111% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 120 posts sampled, 7% carry an image or video and 99% link out. The account's strongest tracked post pulled 838 interactions, about 84x its own typical post.

Measured over 120 original posts from a 30-day window, last computed on September 28, 2026.

Compared with accounts its own size

美術手帖 ウェブ版's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, 美術手帖 ウェブ版 sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,482 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video7% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 7% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 85 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 28, 202684x their median

    香取慎吾が「オルセー美術館所蔵 いまを生きる歓び」アンバサダーに就任。美術展では初 https://t.co/7AzNgmzJs2

    6272051525K viewsView on X
  • Aug 30, 202636x their median

    都内で「オータムナイトミュージアム」が初開催。6つの都立美術館・博物館・ギャラリーで今秋実施へ https://t.co/nZ6uoaHu9X

    296590829K viewsView on X
  • Sep 28, 202636x their median

    香取慎吾が「オルセー美術館所蔵 いまを生きる歓び」アンバサダーに就任。美術展では初 https://t.co/7AzNgmzJs2

    273870011K viewsView on X
  • Sep 27, 202627x their median

    文化庁の令和9年度概算要求、前年度比2.2倍の2335億円に。クリエイター支援に649億円 https://t.co/IU99zSeHxD

    1965831642K viewsView on X
  • Sep 27, 202625x their median

    モネと松方幸次郎をめぐる映画『モネ 時の海を渡った絵』が2027年に公開。主演は林遣都、共演に上白石萌音 https://t.co/JNMrp2ejBZ

    210350115K viewsView on X
  • Sep 9, 202616x their median

    「ルーヴル美術館展 ルネサンス」(国立新美術館)開幕レポート。ルーヴル所蔵のレオナルド作品が初来日、《モナ・リザ》以来52年ぶり https://t.co/fy6O8cuvsO

    143140226K viewsView on X
  • Sep 27, 20266.1x their median

    特別展「月と星と―美術がつなぐとき」(千葉市美術館)開幕レポート。歴史、天文、アートを通じて新たな未来を想像する https://t.co/k3CrSv1ktm

    50101015K viewsView on X
  • Sep 9, 20265.3x their median

    「ルーシー・リー展 ―東西をつなぐ優美のうつわ―」が東京都庭園美術館で開催中。会期は9月13日まで https://t.co/99Cf2xpRf5

    4930112K viewsView on X
  • Sep 10, 20264.8x their median

    都内で「オータムナイトミュージアム」が初開催。6つの都立美術館・博物館・ギャラリーで今秋実施へ https://t.co/nZ6uoaI1Zv

    3711007.9K viewsView on X
  • Sep 27, 20264.7x their median

    「川内理香子 LOVE, Wild Grape, Tiger, heart」(大田区立龍子記念館)開幕レポート。絵画のなかに線と身体の交歓を見る https://t.co/X90ewIjY1R https://t.co/uOhjezgwqz

    3980011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 10 interactions against 399K followers, an engagement rate of 0.003%. Measured over 120 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.0K times each, and 0.111% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 120 posts sampled, 7% carry an image or video and 99% link out. The account's strongest tracked post pulled 838 interactions, about 84x its own typical post.

What is 美術手帖 ウェブ版's engagement rate on X?
美術手帖 ウェブ版 (@bijutsutecho_) has an engagement rate of 0.003%, based on the median interactions across 120 original posts from the last 30 days against 399,405 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, 美術手帖 ウェブ版 sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bijutsutecho_ have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @bijutsutecho_ post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 4 posts per day across the measured window.

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