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Baseball Reference engagement report

@baseball_ref - 291K followers on X

Measured over 1 original post from a 30-day window, last computed on October 21, 2026.

Engagement

Per follower
0.483%
of 291K followers
Per impression
3.26%
43K views on a typical post
Reach
14.8%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.019%
8 bookmarks on a typical post
Posting rate
1.37/day
active 53% of days
Peak time
23:00 UTC
Sunday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.4K interactions against 291K followers, an engagement rate of 0.483%. Posts are seen about 43K times each, and 3.26% of those impressions turn into an interaction. That is about 14.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 21, 2026. Recurring tag: #braves.

Where this sits in the catalog

At 0.483%, Baseball Reference sits above the 50th percentile of the 213,186 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,186 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,400 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 68 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 18, 2026

    Rays are one win away from the World Series! https://t.co/TVGgVwyzQy

    1.3K7312543K viewsView on X
  • Oct 8, 202423x their median

    Not enough people talk about Shohei Ohtani • 225 HR, 157 OPS+ through age 29 • 2x MVP, 4x AS, 2x SS, 2018 AL ROY • Only 50/50 season in MLB history • 11.4 K/9, 142 ERA+ as a pitcher • Largest contract in pro sports • Nearly won triple crown in 2024 • Led league in HR, OBP, SLG, OPS, OPS+, and TB during each of the last two seasons (playing in different leagues!) • One of just 13 players in MLB history to record a season with at least 130 runs scored and 400 total bases, and just the third player to do so this century

    86771107152.0M viewsView on X
  • Mar 3, 202510x their median

    Not enough people talk about Jim Thome • 612 HR, 1699 RBI in 22 MLB seasons • Just a 5x All-Star, 1x Silver Slugger • 1089 XBH, 1747 walks, .956 OPS • Received MVP votes in 9 years • Top 8 all-time in HR & BB • Terrific guy and fan favorite • Reached 30 HR 12x, 100 RBI 9x • Top 30 all-time in OPS, SLG, XBH, RBI • 1 of just 11 players with at least a .400 OBP, .550 SLG, and 2000 games played • 1 of just 10 players to record at least five seasons with 30 HR, 100 RBI, 100 runs, and 100 walks; Thome's eight such seasons trail only Barry Bonds, Babe Ruth, and Lou Gehrig

    751728822152K viewsView on X
  • Dec 15, 20234.7x their median

    There's just one thing I'd like to say to the "Utley for HOF" crowd: Chase Utley • 1885 hits • 411 doubles • 259 homers • 1025 RBI Raul Ibanez • 2034 hits • 424 doubles • 305 homers • 1207 RBI

    27911132795K viewsView on X
  • Aug 30, 2026

    How we all feeling about Chris Sale making a sneaky run at the Hall of Fame? 2-3 more good years, 3000 K and 200 W, does he get in? Discuss.

    4718115243K viewsView on X
  • Aug 12, 2026

    The AL East has had 7 different 7+ game win streaks this year: TB x3, BOS x2, NYY, BAL The rest of MLB combined has 6: CHC x2, CLE, SEA, ATL, SD

    12544523K viewsView on X
  • Aug 28, 2026

    The Braves completed a three-game sweep against the Dodgers in the battle for postseason positioning ⚾ @j_shusterman_ with his four takeaways from the Atlanta-L.A. series heading into the last month of the season ➡️ https://t.co/3lwZbAkqBP https://t.co/jdN96pp5X1

    109120243K viewsView on X
  • Feb 7, 2025

    Get in touch with Baseball Reference ⚾️ Visit us at https://t.co/4jSbjDWmtP ⚾️ Find us on social media https://t.co/vVwnWT9osN ⚾️ Email us https://t.co/ukq1w9L3QB

    431027172K viewsView on X
  • Aug 16, 2026

    Tommy John passed away today. He was 83: 26 MLB Seasons 19,692 Batters Faced 4710.1 Innings Pitched 162 Complete Games 46 Shutouts 288 Wins 2,245 Strikeouts 3.34 ERA (111 ERA+) 2X CY Young Runner-Up And a rather famous surgery carries his name. RIP https://t.co/QutaULcD5B

    5244130K viewsView on X
  • Sep 14, 2026

    Drop whatever you're doing, folks 🚨 Whenever I suspect that the Sports Reference sites couldn't possibly add any more features, I'm invariably proven wrong. Today I'm happy to introduce You People™ to Sports Reference Hub, a customizable new dashboard that you can populate with your favorite teams (from across the entire Sports Reference ecosystem!) to see what they did yesterday, who the key players were, what they're doing today, and what they'll be doing tomorrow. Right next to your favorite team widgets (Mets and Yankees for me) are customizable leaderboards and even an "on this date" widget so that you instantly know whether any given day is the anniversary of something momentous in your favorite team's history. If you love baseball history as much as I do, that feature alone is worth signing up for immediately. Hub serves as a customized jumping-off point, quickly giving you access to the information you care about most, and pointing you in the right direction if you want to dive deeper on any of the specific Reference sites. Creating a Hub account is completely free, but you have the option of an ad-free Hub experience with a paid Stathead subscription. (As a proud #SportsRefAmbassador, I've got you covered there, too, chief; save 20% on an annual Stathead subscription with the promo code NOTGAETTI.) I'm not being remotely hyperbolic when I say that you will use this thing every single day and absolutely love it.

    3364326K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#braves

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.4K interactions against 291K followers, an engagement rate of 0.483%. Posts are seen about 43K times each, and 3.26% of those impressions turn into an interaction. That is about 14.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Baseball Reference's engagement rate on X?
Baseball Reference (@baseball_ref) has an engagement rate of 0.483%, based on the median interactions across 1 original posts from the last 30 days against 290,727 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.483%, Baseball Reference sits above the 50th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @baseball_ref have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @baseball_ref post?
Most posts go out around 23:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.

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