AUSSOM engagement report
@aussom_ - 271K followers on X
Measured over 55 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
A typical post picks up 13 interactions against 271K followers, an engagement rate of 0.005%. Measured over 55 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.603% of those impressions turn into an interaction. That is about 0.796% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 110 interactions, about 8.5x its own typical post. Recurring topics include #aussom, #mogadishu, #jowhar.
Measured over 55 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #aussom, #mogadishu, #jowhar.
Compared with accounts its own size
AUSSOM's engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, AUSSOM sits above the 10th percentile of the 212,567 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 724 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 20268.5x their median
As a platoon instructor and trainer, Sgt. Anthony Mutua helps mentor troops and Somali Security Forces in tactical operations, discipline, and mission preparedness. Read his story: https://t.co/S4AqUYyzDz #AUSSOMOnTheFrontlines #ServiceAndSacrifice https://t.co/Jp2tthDxdR
- Sep 11, 20267.2x their median
From patrol coverage to humanitarian outreach, Sgt. Naomi Lihavi documents the realities of peace support operations in #Somalia through photography, videography, and storytelling. Read more: https://t.co/KuU4Of1YRw #AUSSOMOnTheFrontlines #ServiceAndSacrifice https://t.co/n2XXUeolov
- Sep 7, 20266.0x their median
Sgt John Muchui, Chief Clerk at the AUSSOM Sector 2 headquarters, plays a critical role in ensuring the efficient flow of information between sub-units and command structures, helping maintain effective coordination of operational matters through accuracy, discipline and attention to detail. See how his work behind the scenes contributes to mission effectiveness: https://t.co/rObB46JtPX #AUSSOMFrontlines #ServiceAndSacrifice
- Aug 30, 20264.5x their median
From a refugee settlement in western #Uganda to leading a frontline medical team in #Mogadishu, Lt. Dr. Victoria Namagga continues to provide care and hope to troops and #Somali civilians alike. Read more about her journey in military medicine: https://t.co/MCYnERCjfn #AUSSOMFrontlineHeroes #ServiceAndSacrifice
- Oct 24, 20263.2x their median
Today in #Mogadishu, the Acting SRCC of @AUSSOM_, Amb. Mouktar Osman Karie joined AUSSOM @MODVA_UPDF troops and Ugandans to celebrate Uganda’s 64th Independence Day. Held at the Ugandan Embassy, the ceremony was attended by Somali President @HassanSMohamud, senior Federal Government of Somalia (FGS) officials, Ugandan Amb. to Somalia Prof Sam Tulya-muhika, AUSSOM Force Commander Lt. Gen. Sam Kavuma, and members of the @international community. President Mohamud congratulated #Uganda on the anniversary, highlighting bilateral ties and #Uganda’s contribution to #Somalia’s peace and security efforts, including peacekeeping and training of Somali security forces. Uganda’s Minister of Gender, Labour and Social Development, Hon. Lt. Gen. (Rtd) @Tumukunde_ reaffirmed Uganda’s commitment to regional cooperation in promoting peace, security and development. Ugandan Ambassador to Somalia, H.E Prof. Sam Tulya-Muhika thanked guests for celebrating Uganda’s 64th independence anniversary. The celebration themed “Embracing Our Sovereignty with Hope and Visionary Leadership”, featured cultural and artistic performances showcasing #Uganda’s heritage.
- Sep 1, 20262.8x their median
Today, the Force Commander, Lt. Gen. Sam Kavuma, alongside other Senior AUSSOM personnel, met with the visiting @UN Director of the Field Operations Finance Division, Mr. Kelvin Ong, at Mission Headquarters in #Mogadishu. The meeting focused on strengthening @UN support to AUSSOM and ensuring the necessary resources and partnerships to sustain progress in Somalia’s security transition. The discussions underscored the importance of continued international partnership and coordinated support to Somalia’s security institutions as the country works towards a sustainable, Somali-led security transition.
- Oct 3, 20262.8x their median
Today, the SRCC and Head of AUSSOM, Ambassador El Hadji Ibrahima Diene "Boly", visited Ceel Jaale Forward Operating Base (FOB) in Lower Shabelle. He was accompanied by Sector 1 Commander and Uganda contingent Commander, Brig. Gen. Jackson Kayanja, as well as other members of AUSSOM Senior Leadership. Amb. Diene commended Battle Group 47 troops and the Ugandan contingent for their achievements, professionalism and dedication to advancing peace, security and stability in Somalia. The Head of Mission reiterated the commitment of AUSSOM to support the Somali-led efforts as per its mandate. The visit was part of continued collective efforts to ensure that the AUSSOM mandate is delivered effectively and efficiently at the field level.
- Aug 30, 20262.4x their median
Inside the AUSSOM Level II hospital in #Mogadishu, doctors handle emergencies, perform surgeries, and provide urgent care. Lt. Dr. Victoria Namagga, #AUSSOM Sector 1 Military Doctor, is driven by her passion for helping others. 🎥 Watch the video for more. #AUSSOMOnTheFrontlines #ServiceAndSacrifice
- Oct 6, 20262.2x their median
Today, the SRCC and Head of #AUSSOM, Amb. El Hadji Ibrahima Diene "Boly", visited Sector 3 HQ in Baidoa, South West State. He was accompanied by the Acting Force Commander, Brig. Gen. Jackson Kayanja, OiC Police Commissioner, ACP Dr. Samuel Okanta, and other members of the AUSSOM Senior Management Team. Sector 3 Commander and ENDF Contingent Commander, Brig. Gen. Hashim Mohamed Chikula, and Ghana Formed Police Unit Commander, CSP Samuel Entsuah-Annan, briefed on the mandate implementation, including achievements, ongoing operations, challenges and recommendations. Amb. Diene commended the troops and police for their determination, professionalism, engagement and coordination with FGS & SSF in supporting the Somali-led peace, security and stability process. The Head of #AUSSOM also reaffirmed the Mission’s commitment to mandate implementation, and close coordination with FGS and partners on the security transition. #AUSSOMInTheSectors
- Aug 28, 20262.2x their median
For Maj. Jean Claude Nizigiyimana, leading #AUSSOM’s @fdnbbi Aviation Unit in Sector 5 means more than flying troops. From casualty evacuation and logistics to surveillance and #humanitarian support, the unit keeps critical operations moving, even when roads are too dangerous to use. Watch the video to learn more. #AUSSOMOnTheFrontlines #ServiceAndSacrifice
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 271K followers, an engagement rate of 0.005%. Measured over 55 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.603% of those impressions turn into an interaction. That is about 0.796% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 110 interactions, about 8.5x its own typical post. Recurring topics include #aussom, #mogadishu, #jowhar.
- What is AUSSOM's engagement rate on X?
- AUSSOM (@aussom_) has an engagement rate of 0.005%, based on the median interactions across 55 original posts from the last 30 days against 270,990 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, AUSSOM sits above the 10th percentile of the 212,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @aussom_ have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @aussom_ post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1.83 posts per day across the measured window.