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Atom Araullo engagement report

@atomaraullo - 2.4M followers on X

Measured over 2 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Per follower
0.019%
of 2.4M followers
Per impression
0.723%
63K views on a typical post
Reach
2.62%
of its followers see a post
Typical post
459
interactions (median)
Saved
0.181%
115 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
12:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 459 interactions against 2.4M followers, an engagement rate of 0.019%. Posts are seen about 63K times each, and 0.723% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 368K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 28, 2026.

Where this sits in the catalog

At 0.019%, Atom Araullo sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,482 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 272 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 21, 2025

    Pope Francis died on Easter Monday, April 21, 2025, at the age of 88 at his residence in the Vatican's Casa Santa Marta. https://t.co/jUIkbplVi2

    251K75K11K31K43M viewsView on X
  • Aug 3, 2024

    Carlos Yulo secures Philippines first GOLD medal at #Paris2024! 🇵🇭🥇 https://t.co/naCxfMpDMw

    117K45K1.8K12K14M viewsView on X
  • Sep 3, 2025123x their median

    Ang cringe ng performative outrage ng ibang mambabatas at opisyal natin. Eh sila naman yung nakikinabang sa korapsyon. Para namang kaming ipinanganak kahapon mga mamser.

    40K16K1961.2K1.9M viewsView on X
  • Aug 4, 2024

    2 DAYS IN A ROW 🥇 Carlos Edriel Yulo just made history! First Filipino athlete to win 2 Olympic gold medals. 🇵🇭 Paris really suits him! 🥹 Binabati kita Carlos - DEUX JOURS DE SUITE 👏 Carlos Edriel Yulo continue d'écrire l'Histoire à Paris en devenant le premier athlète philippin à remporter 2 médailles d’or Olympiques. Félicitations Carlos 🥹 #Paris2024

    26K9.2K1498821.0M viewsView on X
  • Sep 4, 202566x their median

    Sa dami ng kunwaring galit sa korapsyon sa gobyerno, magtataka ka rin kung bakit talamak pa rin ang pandarambong sa Pinas. Puro panukala, puro imbestigasyon, puro palabas, puro satsat. Pero ang mga big-time kurakot? Napaparusahan ba? Hindi. Mas nananalo pa sa eleksyon.

    21K8.5K186331556K viewsView on X
  • Sep 6, 202560x their median

    Performative outrage mula sa mga trapo. Righteous anger mula sa mamamayan. Gets ko ang panawagang huminahon. Pero mas naiintindihan ko ang galit ng mga matagal nang ginagago. Paulit-ulit na lang kasi ang palabas. Ang kinatatakutan lang ng mga nasa taas? Yung ingay mula sa baba.

    20K7.6K66179519K viewsView on X
  • Mar 4, 202654x their median

    If the honorable congressman thinks those remarks belong in the halls of Congress, one can only imagine what passes for normal conversation in private, especially when women aren’t in the room. What followed was even worse: intellectual dishonesty and refusal to engage with criticism. The familiar playbook of strongman politics that seems to be spreading everywhere these days.

    19K6.0K6566424K viewsView on X
  • Feb 6, 202641x their median

    Andrew Tate explaining why he doesn't read books is the funniest video I've watched all week 🤣 https://t.co/x2IfmMaz5w

    14K1.5K2.2K1.8K5.2M viewsView on X
  • Dec 13, 2024

    Journalist @atomaraullo wins civil case against red-taggers Lorraine Badoy and Jeffrey Celiz, the Movement Against Disinformation says. https://t.co/AXBjuFhDau

    11K2.1K1113651.4M viewsView on X
  • Nov 25, 2024

    BREAKING: President Bongbong Marcos issues a statement regarding the pronouncements against him made by Vice President Sara Duterte. “Kung ganoon na lang kadali ang pagplano sa pagpatay ng isang presidente, paano pa kaya ang mga pangkaraniwang mamayan? Ang ganyang kriminal na pagbabanta ay hindi dapat pinapalagpas. ‘Yan ay aking papalagan.” Courtesy: Office of the President

    9.0K1.0K8232.4K2.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 459 interactions against 2.4M followers, an engagement rate of 0.019%. Posts are seen about 63K times each, and 0.723% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 368K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Atom Araullo's engagement rate on X?
Atom Araullo (@atomaraullo) has an engagement rate of 0.019%, based on the median interactions across 2 original posts from the last 30 days against 2,419,099 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Atom Araullo sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @atomaraullo have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @atomaraullo post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.

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