Addis Standard engagement report
@addisstandard - 480K followers on X
Measured over 56 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 22 interactions against 480K followers, an engagement rate of 0.005%. Measured over 56 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.485% of those impressions turn into an interaction. That is about 0.966% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 56 posts sampled, 96% carry an image or video and 82% link out. The account's strongest tracked post pulled 813 interactions, about 37x its own typical post. Recurring topics include #ethiopia, #daily_brief, #video_news.
Measured over 56 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #ethiopia, #daily_brief, #video_news.
Compared with accounts its own size
Addis Standard's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Addis Standard sits above the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 82% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 82% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 488 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 20, 202637x their median
News: Seven #Ethiopian armed groups formally announce formation of a coalition Seven Ethiopian opposition and armed groups have formally announced the formation of a coalition they called the Ethiopian Peoples’ Forces Coalition for Survival, declaring a joint objective of “removing” the Prosperity Party-led government and establishing an “inclusive transitional government.” In its statement released today, the newly established ‘Coalition for Survival’ accused the Prosperity Party-led government of presiding over what it described as widespread insecurity, armed conflict, displacement, poverty and the erosion of democratic and human rights. The coalition comprises the Amhara Fano National Movement, Oromo Liberation Army , Tigray People’s Liberation Front , Ogaden National Liberation Front , Afar National Unity Revolutionary Front, Benishangul Peoples’ Liberation Movement, and Gumuz Peoples’ Democratic Movement. https://t.co/2vnJMsRGkD
- Oct 22, 202612x their median
News: Fighting in border town #Moyale spreads to three more districts, exchange of heavy gunfire Addis Abeba – What started as a dispute over the raising of a #Somali Regional State flag in Moyale town, #Borana Zone, #Oromia Region, followed by the killing of a 13-year-old girl on October 18, has escalated into sustained fighting, with security forces from the Oromia and Somali regions exchanging heavy gunfire. Tensions that had been building since Wednesday night erupted into open clashes on Thursday and spread to parts of Gumi Eldallo, Wachile, and Arero districts in South Oromia, residents and local security officials told Addis Standard. https://t.co/UBxSwmqup8
- Oct 22, 202611x their median
News Analysis: Drone strikes kill schoolchildren in #Amhara, civilians in #Tigray regions as conflicts show no sign of abating Addis Abeba – Drone strikes in Ethiopia’s Amhara and Tigray regions killed schoolchildren and other civilians on Tuesday, 20 October, according to eyewitnesses and local residents who spoke to Addis Standard, adding to mounting civilian casualties amid renewed fighting between federal forces and armed opponents in both regions. In South #Gondar Zone of Amhara, a drone strike hit Sana Elementary School in Dera Woreda, killing at least six schoolchildren and injuring more than 20 others, according to preliminary reports. Separately, a drone strike in #Finaruo village, in Saharti Samre Woreda of Tigray’s Southeastern Zone, killed four people and injured six others as they loaded livestock onto a truck, local residents said. https://t.co/NX2vibdyH4
- Aug 27, 20269.2x their median
News: #World_Bank_supported school #ICT center destroyed in latest #drone_strike in #Tigray A secondary school in Saharty Woreda, Tigray, has been hit by a drone strike that destroyed an ICT facility equipped with 35 computers installed this year through the World Bank-supported 3R program, according to Kiros Guesh (PhD), head of the Tigray Education Bureau. “Drone strikes by Federal Government of Ethiopia hit a secondary school in Tigray at Saharty Woreda, destroying ICT facilities with 35 computers installed this year by the World Bank supported 3R program,” Kiros said. The latest destruction of a school adds another layer to an education system that the Tigray Education Bureau earlier has warned is already struggling to recover from the devastating consequences of the war. “Serving 500+ students since 1999 E.C., this vital hub now lies in ruins,” Kiros said. https://t.co/2QMX6E2efc
- Sep 3, 20269.2x their median
Somaliland-US relations https://t.co/t0GSegvC8f
- Aug 31, 20268.5x their median
News: #Ethiopia's Abiy could consolidate power as 'executive president' Addis Abeba — Ethiopia’s Prime Minister #Abiy_Ahmed could consolidate power under a proposed new presidential system that would merge the offices of prime minister and the largely ceremonial presidency into an “executive presidency,” AFP reported. The proposal emerged from a weeks-long national dialogue that concluded on 22 August, with around 4,000 delegates overwhelmingly backing constitutional changes. The recommendations could be presented to parliament when it reconvenes in October. Abiy, who has governed Ethiopia since 2018, was absent from the dialogue. However, critics and analysts cited by AFP said he would be the likely beneficiary of the proposed system, given that the president would be selected by a parliament dominated by his #Prosperity_Party following its landslide victory in June elections. Supporters argue that an executive presidency would provide a more unifying national leadership structure, with the president representing all ethnic groups rather than being elected as a member of parliament from a specific region. The dialogue also recommended reducing state funding for ethnic-based political parties and promoting parties with a broader national orientation. Critics, however, warned that the proposed changes could concentrate political power in Abiy’s hands. Political analyst Befekadu Hailu told AFP that the proposal could allow the prime minister to assume the executive presidency while “effectively concentrating power in a single individual.” The recommendations come as Ethiopia continues to face armed conflicts in #Oromia and #Amhara regions, while concerns persist over a possible resurgence of conflict in #Tigray following the 2020–2022 war. Opposition groups and armed organisations were excluded from the dialogue, while several major opposition parties boycotted the process. Critics said the dialogue therefore failed to adequately address the country’s need for durable peace and democratic governance. Participants nonetheless described the process as a rare opportunity for debate over Ethiopia’s political future.
- Aug 22, 20267.5x their median
News: #Tigray region authority urges urgent diplomatic intervention amid escalating attacks In a statement issued on August 21, the bureau urged the international community to break its silence and take immediate diplomatic action, saying the federal government’s recent military operations and alleged attacks on civilian areas have brought Tigray closer to another major conflict. The bureau said the Tigray government has consistently advocated dialogue as the only viable means of resolving political differences and maintaining peace and stability in #Ethiopia and the wider region. It accused the federal government of ignoring these appeals while increasing military pressure on Tigray. https://t.co/ua93SHPtem
- Oct 22, 20267.3x their median
#Video_News: Fighting in border town #Moyale spreads to three more districts, exchange of heavy gunfire watch https://t.co/SzojM7oVto
- Sep 4, 20266.9x their median
News: #UN mission reports #Ethiopian nationals among RSF foreign fighters, urges Addis Abeba to engage The United Nations Independent International Fact-Finding Mission for #Sudan has identified Ethiopian nationals among foreign fighters serving with the Rapid Support Forces (#RSF), while urging the Ethiopian government to engage with its investigation into illicit activities linked to the Sudan conflict. In its report titled “Fuelling Sudan’s conflict: weapons, fighters and external support networks,” submitted to the UN Human Rights Council on 1 September 2026, the mission said witnesses reported fighters from Ethiopia, #South_Sudan and #Chad serving primarily in frontline roles with the RSF. The fighters, including women, were reportedly identified in El-Fasher and elsewhere based on language, accent and, in some cases, uniforms. https://t.co/XpHZqhdfhG
- Oct 20, 20266.3x their median
News: #PM_Abiy warns #Eritrea of ‘extremely severe’ consequences if it rejects #Ethiopia’s peace call amid rising tensions Addis Abeba — Prime Minister Abiy Ahmed has warned Eritrea of “extremely severe” consequences if its government continues to reject Ethiopia’s calls for peace and regional cooperation, accusing #Asmara of aligning itself with forces seeking to destabilize Ethiopia. He also called on #Tigrayan youth to abandon armed struggle, accusing Tigrayan People’s Liberation Front (#TPLF) leaders of prolonging conflict at the expense of the region’s population. In a Tigrigna-language interview with the Ethiopian Broadcasting Corporation (EBC), Abiy said Eritrea should pursue economic development and cooperation with Ethiopia rather than serve as a haven for forces hostile to the country. https://t.co/DivtsohL53
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 22 interactions against 480K followers, an engagement rate of 0.005%. Measured over 56 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.485% of those impressions turn into an interaction. That is about 0.966% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 56 posts sampled, 96% carry an image or video and 82% link out. The account's strongest tracked post pulled 813 interactions, about 37x its own typical post. Recurring topics include #ethiopia, #daily_brief, #video_news.
- What is Addis Standard's engagement rate on X?
- Addis Standard (@addisstandard) has an engagement rate of 0.005%, based on the median interactions across 56 original posts from the last 30 days against 479,730 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Addis Standard sits above the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @addisstandard have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @addisstandard post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 1.87 posts per day across the measured window.