White House History engagement report
@WhiteHouseHstry - 425K followers on X
Measured over 34 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
A typical post picks up 40 interactions against 425K followers, an engagement rate of 0.009%. Measured over 34 original posts, its engagement rate beats 33% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.0K times each, and 0.659% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 88% carry an image or video, 6% are part of a thread and 47% link out. The account's strongest tracked post pulled 22K interactions, about 542x its own typical post. Recurring topics include #1600sessions, #pssbeyond250, #september11.
Measured over 34 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #1600sessions, #pssbeyond250, #september11.
Compared with accounts its own size
White House History's engagement rate beats 33% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, White House History sits above the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 878 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 1, 2026542x their median
Calling all readers: My Summer Reading Challenge is back! Visit https://t.co/KqGhZTJjUu TODAY to download your reading log and get started. Your next summer adventure is just one page away! https://t.co/isrw3QZ9FS
- Jul 6, 202641x their median
Happy Birthday to George W. Bush, our 43rd president (2001-2009), born on this day in 1946. https://t.co/Wiy8dmzYVj
- Aug 19, 202641x their median
Happy birthday to our 42nd president, Bill Clinton (1993-2001) born on this day in 1946. https://t.co/JcTMIMv0C8
- Jul 11, 202612x their median
Happy Birthday to John Quincy Adams, our 6th president (1825-1829), born on this day in 1767. https://t.co/h2OA1kH4Mk
- Jul 10, 202612x their median
During the 1902 Theodore Roosevelt renovation, the architects McKim, Mead & White commissioned Edward F. Caldwell & Company of New York to provide new electric light fixtures, standards, sconces, and chandeliers for the White House. One of the pieces procured was a massive lantern for the North Portico. Nearly seven feet tall and three feet in diameter, the brass lantern is painted black and kept in place with several chains to prevent swaying in the wind. The lantern was fully conserved in 2002 as part of the 100th anniversary of its installation, and several years later, the lantern was converted to use energy-efficient LEDs lights. This summer, the White House Historical Association supported efforts to conserve the lantern. In addition to teaching and sharing White House history, the Association supports the care and maintenance of objects in the White House Collection. Explore today’s gallery featuring historic photographs of the lantern below! -- Image 1: North Entrance of the White House, post-1902 (Photographer: Barnett McFee Clinedinst, White House Collection) Image 2: Choir of the First Congregational Church Singing Christmas Carols at the White House, December 1923 (Herbert E. French Collection, Library of Congress) Image 3: Snow Covered North Drive of the White House, January 1966 (Photographer: James P. Blair, White House Historical Association) Image 4: The Reagans Join "Hands Across America", May 1986 (Photographer: Pete Souza, Image: Courtesy of the Henry and Carole Haller Collection)
- Aug 20, 202612x their median
“Every day, the floors have to be polished, the furniture and china have to be dusted, the gloss of hundreds of brass fixtures has to be restored.” Such was a typical day at the White House for Executive Housekeeper Shirley Bender. Born Shirley Bailey in Connecticut, she worked at the White House from 1970 through 1979, managing the team of housekeepers that kept the People’s House clean and in good condition. The job presented a host of challenges, not least was the hundreds of people who visited the White House every day, either on political business or during public tours, many of whom were not as respectful to the house as she would have preferred. As she explained to a journalist in 1971: “I find it kind of embarrassing and rather heartbreaking how the public treats this house . . . Of course I know they regard it as theirs, and of course it is, but people will put children on antique chairs, they will sit down and eat food and scatter crumbs on the rugs. They will touch the tapestries and the wallpaper and get them dirty. They will throw cigarette butts in the fireplaces. There seems to be little real respect among the public who visit here . . . I wish there was some way to convince them that this is an historical house and they should take care of it.” The job wasn’t all frustration for Bender. She also met her husband at the White House! Shirley married White House Pastry Chef Heinz Bender in 1971 in what they described as a “state secret” that they did not reveal to either the president or first lady until November, almost three months after the nuptials. The Nixons supported the marriage, however, and gave the couple a wedding gift. Shirley Bender, pictured here attending to a Third Floor bedroom, also enjoyed witnessing such historic moments as Queen Elizabeth II’s State Visit in 1976 to commemorate America’s Bicentennial. “There was a lot of history in the making when I was there,” waxed Bender from her retirement. White House workers are the backbone of the People's House. Stay tuned as each month we examine a different role, the incredible individuals who have held them, and their influence on White House history. PImage: White House Historical Association, Photographer Joseph J. Scherschel
- Aug 4, 202611x their median
Happy birthday to our 44th president, Barack Obama (2009-2017), born on this day in 1961. https://t.co/NegmepWosV
- Jan 7, 20266.9x their median
Introducing The Official Commemorative Ornament of America’s 250th Anniversary Celebration. Created in partnership with @America250, this keepsake ornament is an addition to our celebrated Official White House Ornament collection and serves as the Official 2026 White House Christmas Ornament. Designed and manufactured in the United States, it honors the ideals that have shaped our nation since 1776. Be part of the anniversary. Be part of history. Explore more: https://t.co/rOUtyjlMa8 #A250 #WhiteHouseHistory
- Sep 24, 20266.3x their median
When it comes to diplomatic visits at the White House, there are many important elements: protocol, compromise, respect, and of course...dessert! Behind every State Dinner, a team of highly trained White House pastry chefs work to create elaborate (and delicious) treats that honor the culture of the visiting head of state. Ahead of the upcoming Official Visit of Xi Jinping, President of the People's Republic of China, let’s travel back in time to appreciate the desserts created by the pastry team for Chinese visitors at the White House. Image 1: On January 10, 1984, President Ronald Reagan and First Lady Nancy Reagan hosted a State Dinner in honor of the Premier Ziyang Zhao of the People's Republic of China. For that event, Executive Pastry Chef Roland Mesnier created the pomegranate sorbet desserts pictured below. While researching Chinese culture, Chef Mesnier was inspired by phoenixes, junks, pomegranates, and lychees. Each junk was decorated with a blown sugar phoenix sat atop a branch of Chinese plum blossoms. In the middle were pomegranate sorbets, lychees, and raspberries. (Mary Ann Fackelman, Ronald Reagan Presidential Library and Museum/NARA) Image 2: In this photo, President William J. Clinton and First Lady Hillary Clinton honor His Excellency Jiang Zemin, President of China, and Madame Wang Yeping at a White House State Dinner on October 29, 1997. That evening, the dessert menu included mandarin tea tartlets, Marzipan panda bears, and swirled orange sherbet. (William J. Clinton Presidential Library and Museum/NARA) Image 3: On April 20, 2006, President Hu Jintao and Madam Liu Yongqing visited President George W. Bush and First Lady Laura Bush at the White House. At a luncheon held in their honor (pictured), guests indulged in a dessert that celebrated quintessential Chinese flavors: "A Good Fortune" melon three ways with candied ginger, orange peel, and warm almond cakes. (White House Photo by Eric Draper) Image 4: In 2015, President Barack Obama and First Lady Michelle Obama welcomed Chinese President Xi Jinping and Madame Peng Liyuan to Washington, D.C. The dessert that evening, called “A Stroll Through the Garden,” paid tribute to Chinese gardens. The decadent display included edible chocolate pavilions with pulled sugar lotus flowers, as well as poppyseed bread-and-butter pudding with Meyer lemon curd, lychee sorbet, and mini pastries. In this photo, Executive Pastry Chef Susan Morrison and her team put the finishing touches on the plates. (Amanda Lucidon, Barack Obama Presidential Library/NARA)
- Aug 4, 20265.7x their median
Overcome with grief, First Lady Mary Lincoln did not attend her husband’s funeral after his assassination. President Andrew Johnson allowed Mrs. Lincoln to stay at the White House, and she remained there for nearly six weeks before departing on May 22, 1865. Mrs. Lincoln settled in Chicago where she found herself in a difficult financial situation, struggling to pay debts and fighting for a widow’s pension. In 1875, her only surviving son, Robert, instigated a jury trial to determine Mary Lincoln’s sanity. The trial resulted in her admittance to an asylum against her will. She later secured her freedom through her friends and lawyers and was eventually released into the custody of her sister, Elizabeth Edwards. On July 16, 1882, she died from a stroke at her sister’s home in Springfield. Despite these challenges and tragedies, Mary Lincoln remains one of the most misunderstood and vilified first ladies in American history, but a new biography offers a fresh look at Mary Lincoln’s life, her relationship with President Lincoln, and their impact on the country. Join us tonight on White House History Live at 5:30 p.m. ET as former Washington Post writer and columnist Lois Romano discusses her new biography of Mary Lincoln, “An Inconvenient Widow: The Torment, Trial, and Triumph of Mary Todd Lincoln.” Romano’s research draws on hundreds of archives, letters, and memoirs to provide the most complete portrait—of not simply of an inconvenient widow, but of a brilliant and flawed woman, who possessed uncommon tenacity in the face of extraordinary adversity and personal torment, and helped launch one of America’s greatest presidents. The White House Historical Association thanks Amazon for generously supporting this episode of White House History Live. Watch Live: https://t.co/7ReuixkJ3a -- Credit: Library of Congress, Photographer: E. & H.T. Anthony & Co.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 40 interactions against 425K followers, an engagement rate of 0.009%. Measured over 34 original posts, its engagement rate beats 33% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.0K times each, and 0.659% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 88% carry an image or video, 6% are part of a thread and 47% link out. The account's strongest tracked post pulled 22K interactions, about 542x its own typical post. Recurring topics include #1600sessions, #pssbeyond250, #september11.
- What is White House History's engagement rate on X?
- White House History (@WhiteHouseHstry) has an engagement rate of 0.009%, based on the median interactions across 34 original posts from the last 30 days against 425,067 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, White House History sits above the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WhiteHouseHstry have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WhiteHouseHstry post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 1.5 posts per day across the measured window.