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Visit Henan engagement report

@Visit_Henan - 54K followers on X

Measured over 39 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 54K followers
Per impression
3.21%
156 views on a typical post
Reach
0.29%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.37/day
active 90% of days
Peak time
07:00 UTC
Sunday

A typical post picks up 5 interactions against 54K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 156 times each, and 3.21% of those impressions turn into an interaction. That is about 0.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 37 interactions, about 7.4x its own typical post. Recurring topics include #henan, #china, #visithenan.

Measured over 39 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #henan, #china, #visithenan.

Compared with accounts its own size

Visit Henan's engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Visit Henan sits above the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 257 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 7, 20267.4x their median

    Where the Yellow River meets the Luo River in China's Henan Province, a bone flute sounded 8,000 years ago, and the ancient capital Luoyang saw 13 dynasties rise and fall. This land gave birth to Heluo culture. Here, Confucianism originated, the ritual-music system was founded, and technology flourished. Today, that river of culture still flows: Henan safeguards its civilizational roots, allowing its millennia-old heritage to nourish the Chinese nation. Watch the video to learn more.

    2410121.6K viewsView on X
  • Oct 4, 20261.8x their median

    #Sanmenxia in #Henan, known as the beautiful City of Swans. Tens of thousands of white swans travel all the way from #Siberia to spend their winter here. #China #Swan #Nature https://t.co/DeQ6at2hOW

    8100214 viewsView on X
  • Sep 29, 20261.8x their median

    Digital red tribute posters honoring national icons Qian Xuesen, Tu Youyou and Deng Jiaxian are on display across #Zhengzhou #Metro. Young Chinese people look up to these self‑less pioneers who changed the nation with dedication and wisdom. They are our everlasting shining stars. https://t.co/SNmlYQDOjZ

    8100219 viewsView on X
  • Sep 22, 20261.8x their median

    Stunning white‑porcelain sculpture of Mu Guiying, the iconic heroine of #Henan Opera, exhibited at WorldSkills #Museum. A fearless heroine of Chinese folklore, Mu Guiying holds her tasseled spear, carrying forward the charm of #YuOpera. #WorldSkillsShanghai2026 #WorldSkills https://t.co/tADXcRmkLq

    9000169 viewsView on X
  • Sep 19, 20261.8x their median

    A new way to explore oracle bone scripts! Overseas Gen-Z stepped into 3000-year-old Shang Dynasty via the immersive XR film in #Zhengzhou. #OracleBones #ChineseCulture #ChineseCharacters #Chinese #ChinaTravel https://t.co/xukS7b3eOB

    8100210 viewsView on X
  • Oct 5, 20261.6x their median

    The #Loong is #China’s cultural totem, not just a mythical beast. Chinese people are descendants of the Loong. This powerful symbol draws many overseas admirers, including Australian student Long Wei. #ChineseCulture #Henan @ChineseEmbinAus @AusEmbChina @acri_uts @ChinaConSydney https://t.co/kl4FYfA4Tq

    7100246 viewsView on X
  • Sep 28, 20261.6x their median

    "Encountering #Nanyang #Jade: A Legacy Spanning Millennia" traces the history of Nanyang jade carving—from the Neolithic-era "China's First Spade" to its status today as the "Jade Capital of #China," a hub teeming with renowned masters. #Henan #ChineseCulture #ChineseHeritage https://t.co/O7WPHtUG3o

    6011268 viewsView on X
  • Sep 21, 20261.6x their median

    Have you seen this amazing #acrobatic performance? Water Show delivers breathtaking visuals for viewers worldwide. Its incredible stunts have earned top national and international acrobatic prizes. The clown actor says acrobatics keeps him young at heart and in shape! #Henan https://t.co/nBKejfvSMk

    80002.3K viewsView on X
  • Oct 3, 2026

    #Poetry crosses borders. Tang poet Wang Wei’s timeless lines win hearts far from #China, including #Moroccan student “Wang Wei”. #ChineseCulture #Henan https://t.co/oj9WDaxZ5b

    7000316 viewsView on X
  • Oct 8, 2026

    Major tourist attractions rated 4A and above across #Henan welcomed 18.33 million visitors during the just-concluded #NationalDay holiday, generating 1.16 billion yuan in revenue, date from Culture and Tourism Department of Henan Province on October 7. #China #VisitHenan #Travel https://t.co/Ssczik91ra

    6000166 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#henan#china#visithenan#luoyang#chineseculture

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 54K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 156 times each, and 3.21% of those impressions turn into an interaction. That is about 0.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 37 interactions, about 7.4x its own typical post. Recurring topics include #henan, #china, #visithenan.

What is Visit Henan's engagement rate on X?
Visit Henan (@Visit_Henan) has an engagement rate of 0.009%, based on the median interactions across 39 original posts from the last 30 days against 53,718 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Visit Henan sits above the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Visit_Henan have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Visit_Henan post?
Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.

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