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Victoria Police engagement report

@VictoriaPolice - 281K followers on X

Measured over 52 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Bottom quarter for its size
Per follower
0.007%
of 281K followers
Per impression
0.283%
6.7K views on a typical post
Reach
2.39%
of its followers see a post
Typical post
19
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.97/day
active 47% of days
Peak time
23:00 UTC
Wednesday

A typical post picks up 19 interactions against 281K followers, an engagement rate of 0.007%. Measured over 52 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.7K times each, and 0.283% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 31% carry an image or video and 88% link out. The account's strongest tracked post pulled 399 interactions, about 21x its own typical post.

Measured over 52 original posts from a 30-day window, last computed on October 24, 2026.

Compared with accounts its own size

Victoria Police's engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Victoria Police sits above the 10th percentile of the 213,004 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 213,004 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,390 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video31% of posts+111%+108% to +115%34K
Outbound link88% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 31% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 8, 202621x their median

    We’ve charged a man after a plate of food was thrown at a woman and child at the AFL preliminary final in September. The 34-year-old man has been charged with two counts of aggravated assault and one count of throw missile. More here ⬇️ https://t.co/tw0W17Sa5f

    3412023693K viewsView on X
  • Oct 5, 202611x their median

    Got information? We want to hear from you. Dane, was last seen alive in his paddock off Anakie Road about 7pm on Wednesday 16 September. The following day, the 27-year-old equine, was located collapsed in the field after sustaining what is believed to be a gunshot wound. https://t.co/TdGZEtPPyu

    1295511520K viewsView on X
  • Oct 23, 20268.5x their median

    VIPER Taskforce and Tobacco Licensing Victoria have now closed 100 stores under new enforcement powers, targeting organised crime's illicit tobacco trade. Since 9 September, officers have seized 4M+ illicit cigarettes, 70,000 vapes, 3 tonnes of tobacco and about $1M cash.

    669573073K viewsView on X
  • Oct 8, 20265.6x their median

    Three men are in custody following an extensive investigation by Manningham Crime Investigation Unit detectives into an alleged kidnapping, aggravated burglary and serious assault in Doncaster last month. Read more ➡️ https://t.co/24KxNYQpOG https://t.co/SMt3aaiZbW

    571533210K viewsView on X
  • Oct 23, 20265.3x their median

    Ricshell is missing. The 17-year-old was last seen in Kangaroo Flat about 5.05pm on 22 October and was wearing a dark blue jumper and black jeans. Anyone with information on her whereabouts is urged to contact Bendigo Police Station on (03) 5448 1300. https://t.co/Ky8AgxwCZK

    4654004.7K viewsView on X
  • Oct 23, 20264.6x their median

    Detectives have arrested 29 people and uncovered two illegal casinos linked to an alleged drug crime syndicate. About $600,000 cash, drugs, firearms and other illicit items were seized, with six people charged so far. Read More: https://t.co/s93JJ4bBiU https://t.co/S9cJyK8gve

    56206612K viewsView on X
  • Aug 26, 20263.7x their median

    A joint investigation by Hamilton Crime Investigation Unit detectives and the National Disability Insurance Agency (NDIA) commenced after a man, who is a NDIS participant, allegedly defrauded his own NDIS plan. More here 👉 https://t.co/2GdHIsC8bD https://t.co/7Y9OZ2lbaZ

    42151318.9K viewsView on X
  • Sep 8, 20263.3x their median

    Jai is missing. The 14-year-old was last seen in Wodonga on Tuesday 25 August. Anyone with information on his whereabouts is urged to contact Wodonga Police Station on (02) 6049 2600. https://t.co/a95nlgMvAo

    1845005.7K viewsView on X
  • Oct 21, 20263.1x their median

    Levi is missing. The 15-year-old was last seen on October 1 in Preston at approximately 12pm. Police and family have concerns for Levi's welfare due to his age. Anyone who sights Levi is urged to contact Preston Police Station on (03) 9479 6111. https://t.co/qokUrOqQjU

    26320013K viewsView on X
  • Sep 6, 20262.9x their median

    Betty (Judyka) is missing. The 15-year-old was last seen in Truganina on Sunday 30 August. Police and family have concerns for her welfare due to her age. Anyone with information on her whereabouts is urged to contact Werribee Police Station on (03) 9742 9444. https://t.co/BjBLYG1Io4

    2033036.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 19 interactions against 281K followers, an engagement rate of 0.007%. Measured over 52 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.7K times each, and 0.283% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 31% carry an image or video and 88% link out. The account's strongest tracked post pulled 399 interactions, about 21x its own typical post.

What is Victoria Police's engagement rate on X?
Victoria Police (@VictoriaPolice) has an engagement rate of 0.007%, based on the median interactions across 52 original posts from the last 30 days against 280,983 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Victoria Police sits above the 10th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VictoriaPolice have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @VictoriaPolice post?
Most posts go out around 23:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.

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