Vanderpump Rules engagement report
@VanderpumpRules - 1.5M followers on X
Measured over 3 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 19 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 23K times each, and 0.082% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 28, 2026. Recurring tag: #thevalley.
Where this sits in the catalog
At 0.001%, Vanderpump Rules sits below the 10th percentile of the 211,839 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.693% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 256 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 17, 20265.5x their median
'The Valley' star Lala Kent slams Jax Taylor and Lori Krebs as "bottom feeders" and says she's "absolutely disgusted" by their romance as Brittany Cartwright breaks her silence #TheValley https://t.co/UGqbCFajii
- Aug 11, 20262.8x their median
'The Valley' star Brittany Cartwright says Lori Krebs was "family" and the person she turned to when she was abused as she dishes on their past friendship, and shades Jax's false narrative, plus she shares her status with Kristen Doute https://t.co/Tk5PvoxRVn
- Jun 25, 20262.8x their median
Vanderpump Rules alum Tom Sandoval's girlfriend Victoria Lee Robinson has been arrested for alleged assault as he files a restraining order, claiming verbal and physical abuse #VanderpumpRules https://t.co/rwdpTEqQ4G
- Feb 23, 20262.4x their median
PHOTOS: Vanderpump Rules alum Ariana Madix officially moves out of her shared home with ex-boyfriend Tom Sandoval 3 years after 'Scandoval' as she gathers the last of her belongings with boyfriend Daniel Wai in tow https://t.co/ltsyfyUDOg
- Sep 28, 20262.2x their median
Scheana Shay discusses Janet unfollowing her, an update on her friendship with Ariana Friendship, and Lala using her as a "mouthpiece," plus she addresses if she's returning to The Valley, apologizing to Kristen and why she turned down The Weakest Link https://t.co/JQ7WS48Dk1
- Aug 3, 20262.1x their median
Jason Caperna claps back amid backlash for mistaking another woman for his wife Janet on The Valley finale in a deleted post as Janet seemingly shades Jax Taylor over his fake Smartwater partnership #TheValley https://t.co/4GfBFBApzT
- May 13, 20262.1x their median
Katie Maloney accuses Lala Kent of "moving weird" with her ex-husband Tom Schwartz and calls her out for "malicious" behavior as Katie explains not responding to Lala's text and why she doesn't want to reconcile their friendship https://t.co/2yYe3BooqP
- Aug 8, 20261.9x their median
Stassi Schroeder Says Daughter Hartford Told Her She Didn’t Like Stassi and Prefers Dad Beau Clark Over Her, Plus Admits She "Ghosted" Katie Maloney, Talks Regret & Where They Stand Today #HouseofStassi #VanderpumpRules https://t.co/Whm9m8m9RR
- Aug 7, 20261.8x their median
'The Valley' star Brittany Cartwright exposes the text Lori Krebs sent her about her romance with Jax and claims Jax is skipping time with their son to be with her, plus Brittany accuses Lori of infiltrating her life and "sabotaging" her through the press https://t.co/KTJozS7I1i
- Nov 3, 2025
VIDEO: 'Vanderpump Rules' Season 12 Trailer Introduces New Cast as a Love Triangle, Backstabbing, and Romance Are Teased, Plus Premiere Date and Upcoming Special Confirmed #VanderpumpRules #PumpRules #LisaVanderpump https://t.co/ThW2Ovvikk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 19 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 23K times each, and 0.082% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Vanderpump Rules's engagement rate on X?
- Vanderpump Rules (@VanderpumpRules) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 1,540,422 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Vanderpump Rules sits below the 10th percentile of the 211,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VanderpumpRules have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @VanderpumpRules post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.