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UtdDistrict engagement report

@UtdDistrict - 1.0M followers on X

Measured over 782 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 1.0M followers
Per impression
0.901%
21K views on a typical post
Reach
2.07%
of its followers see a post
Typical post
191
interactions (median)
Saved
0.009%
2 bookmarks on a typical post
Posting rate
28.5/day
active 100% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 191 interactions against 1.0M followers, an engagement rate of 0.019%. Measured over 782 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.901% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 782 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 16K interactions, about 86x its own typical post. Recurring topics include #mufc, #pl, #muwomen.

Measured over 782 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #mufc, #pl, #muwomen.

Compared with accounts its own size

UtdDistrict's engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, UtdDistrict sits above the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,098 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,393 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video64% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 193 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 25, 202686x their median

    🚨 | BREAKING: Man City have been found guilty on virtually ALL charges relating to breaches of Premier League financial regulations. [@David_Ornstein] ℹ️ #mufc have finished 2nd to them twice in the last decade, under Jose Mourinho & Ole Gunnar Solskjær… https://t.co/SqgJaqDJ02

    15K1.0K9496437K viewsView on X
  • Aug 30, 202658x their median

    Kobbie Mainoo captioned his post-match post vs Ipswich “G.A.B.O.S.” This means “Game Ain’t Based On Sympathy” 🫡 https://t.co/ncrxCK717n

    11K55123599K viewsView on X
  • Oct 25, 202657x their median

    🚨 | #mufc's players looked as if they were in SHOCK as Old Trafford booed them off the pitch. They were STUNNED. [@ZaidBalll] https://t.co/rRRbgpCF6w

    9.8K655169183641K viewsView on X
  • Aug 30, 202655x their median

    JJ Gabriel & Lisandro Martínez LOVED Kobbie Mainoo today 😍🔥 https://t.co/WfmTZKucQd

    10K2943275K viewsView on X
  • Oct 7, 202655x their median

    🚨 | There is STRONG support for Man City's punishment to be: - Expelled from the #PL - Refused entry to the EFL - Abu Dhabi ownership being removed from the club [@DuncanCastles] https://t.co/IM9IfL58pY

    9.7K6259051196K viewsView on X
  • Sep 6, 202653x their median

    George's goal was 0.04xG Maitland-Niles' goal was 0.03xG For flip's sake.

    9.4K44753104246K viewsView on X
  • Oct 23, 202649x their median

    Ex-lead #mufc reporter for Sky Sports, @MelissaReddy_, has revealed she was once BANNED for 10 days from talking about the Glazer family after labelling them "parasites" regarding their ownership of the club. [IG/melissa_reddy] https://t.co/Hlgh4gDc1Y

    7.9K1.2K156119764K viewsView on X
  • Aug 25, 202649x their median

    🚨 | BREAKING: Bruno Fernandes has WON the PFA Player of the Year award for 2025/26 🤩🇵🇹🏆 [@SullyTalkz] https://t.co/gPBxByMGov

    8.4K76662122144K viewsView on X
  • Sep 9, 202637x their median

    🚨🎙️ | Bryan Mbeumo asked what his best position is, and Carrick said: "He prefers playing on the left!" Mbeumo then replied: "I'm used to a few positions. Back at Troyes, I played right and drifted central. "I don't really mind where I play as long as I can play and perform." 🤣❤️

    6.8K1882419344K viewsView on X
  • Aug 27, 202633x their median

    Carlos Baleba on IG 👶🥹 https://t.co/cHO6WsHqCZ

    6.1K1894276K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mufc#pl#muwomen#ucl#muacademy

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 191 interactions against 1.0M followers, an engagement rate of 0.019%. Measured over 782 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.901% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 782 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 16K interactions, about 86x its own typical post. Recurring topics include #mufc, #pl, #muwomen.

What is UtdDistrict's engagement rate on X?
UtdDistrict (@UtdDistrict) has an engagement rate of 0.019%, based on the median interactions across 782 original posts from the last 30 days against 1,025,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, UtdDistrict sits above the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UtdDistrict have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UtdDistrict post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 28.5 posts per day across the measured window.

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