Presidency | Rwanda engagement report
@UrugwiroVillage - 1.1M followers on X
Measured over 20 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 1.6K interactions against 1.1M followers, an engagement rate of 0.145%. Measured over 20 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 42K times each, and 3.85% of those impressions turn into an interaction. That is about 3.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 90% carry an image or video, 5% are part of a thread and 15% link out. The account's strongest tracked post pulled 6.3K interactions, about 4.1x its own typical post. Recurring topics include #meetthepresident, #africangp, #f1.
Measured over 20 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #meetthepresident, #africangp, #f1.
Compared with accounts its own size
Presidency | Rwanda's engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 84% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.145%, Presidency | Rwanda sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 15% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 562 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 25, 20264.1x their median
President Kagame today received General Muhoozi Kainerugaba, Chief of Defence Forces of the Uganda People’s Defence Forces (UPDF). Their discussions focused on the strong bilateral cooperation between Rwanda and Uganda, as well as regional peace, security, and stability. https://t.co/u2kT7soyGu
- Oct 13, 20262.7x their median
“It is an honour and privilege for Rwanda to be chosen as a destination in the Formula One calendar. What brought us together is a shared conviction that Africa has the potential to elevate the quality of motorsports as a global and elite discipline. Integrating African markets with global sports franchises and competitions offers transformative opportunities. Yet, if we have to be honest with ourselves, this cross-border connection has existed for a long time, just not in Africa’s favour. The message for all of us is simple: sports is a great equalizer, but we have to be intentional about delivering this promise. Rwanda is happy and excited to be part of a journey that will change how Africa is perceived in the world of sports. We want to contribute, not just participate, and this new chapter in motorsports starts today" President Kagame | Formula 1 African Grand Prix Announcement
- Jul 20, 20262.3x their median
This evening in Kigali, President Kagame met with Bill Gates, Founder and Chair of the Gates Foundation. They discussed strengthening the Foundation’s longstanding partnership with Rwanda, including accelerating collaboration in health, agricultural transformation, AI, and digital public infrastructure to advance Rwanda’s development priorities.
- Aug 12, 20261.9x their median
This evening in Salzburg, President Kagame attended the 2026 @UEFA Super Cup, bringing together two Visit Rwanda partners: Paris Saint-Germain @PSG_inside, the reigning UEFA Champions League winners, and Aston Villa @AVFCOfficial, the UEFA Europa League winners and Visit Rwanda’s newest football partner.
- Jul 13, 20262.7x their median
This morning in Doha, President Kagame met with His Highness Sheikh Tamim bin Hamad Al Thani @TamimBinHamad to convey his condolences on the passing of his beloved father, His Highness the Father Amir Sheikh Hamad bin Khalifa Al Thani, and to express his solidarity with the people of Qatar during this time of mourning.
- Oct 13, 20261.7x their median
This afternoon, following the announcement of the Formula 1 African Grand Prix to take place in Rwanda, President Kagame and First Lady Jeannette Kagame hosted a luncheon, where they were joined by @fia President Mohammed Ben Sulayem, @F1 President Stefano Domenicali, key private sector leaders on the continent and partners from the motorsports community.
- Oct 21, 20261.6x their median
President Kagame has arrived at BK Arena, where he is hosting over 10,000 young Rwandans from across the country for the #MeetThePresident session. https://t.co/rsDLYc6KiM
- Oct 21, 20261.5x their median
"Whatever you do, wherever you are, don't waste time. Learn, work, and make the effort to understand what is right and what is wrong. Do what is right, and avoid what is wrong. Keep building yourself as time goes on. This requires discipline, self-control, and a clear understanding of what you are doing. And it has to be consistent. You cannot be disciplined at night and then lose that discipline during the day. You have to keep at it. At your age, this is when your life can take one direction or another. You can come out of these years having built yourself into a better person, or the opposite. Things move very fast at this stage of life. You can either build yourself or destroy yourself. It's never too late. Even when you realise that you have lost something along the way, perhaps because you were carried away by emotions or the easy things in life, and you lost your way, whenever you come to your senses, remember that there is still time to turn things around and build a better life. Don't give up and say it is too late, that the damage has already been done. Even when things have gone too far, they can still be put right. Never give up." President Kagame | Youth #MeetThePresident
- Oct 13, 2026
This morning at BK Arena, President Kagame and First Lady Jeannette Kagame are joined by Stefano Domenicali, President and CEO of Formula 1 @F1, Mohammed Ben Sulayem, President of the @fia, and other distinguished guests and stakeholders for a special announcement ceremony. Follow live: https://t.co/3lTIVkps6Y
- Oct 21, 2026
"If you are going to the beach, by the water, where people go to relax, there is a certain way you can dress and behave that may be different from other places. That is perfectly acceptable. But imagine someone coming here dressed as though they were at the beach. Would that work? Wouldn't you all turn around and wonder, what happened to this person? By the way, this is not just about women. Most of the time, these things are made to be about women, but the same applies to men. Even now, imagine we are sitting here, and a man suddenly walks in, as though he has just come from the gym, wearing shorts, with nothing on his upper body, and comes to sit among us. People would ask, what happened to this person? Did he forget where he was going? Now, if we had all agreed to come dressed that way, then perhaps that is how it would be. But some people would not come. Isn't that so? Some would simply decide not to attend, saying, we are not going to be part of that. There is a way society regulates itself, including through self-regulation. But when you simply say, we have seen this elsewhere, so let us do the same here, and you bring it into our society, society may tell you, we have not reached that point yet. Perhaps we were moving in that direction, but we are not there yet. That should not create any hostility. There should be a way of regulating these things so that people can come to an understanding. It is like a foreign body. I think those of you in the medical profession know this. When a foreign object, a fragment of something, enters the body, the body tends to reject it. It keeps pushing it out. Even when a thorn gets stuck in your skin, if you leave it there for some time, it begins to work its way out. Eventually, you find it near the surface and remove it. Society works in much the same way. A healthy society, with its own way of functioning, when something unfamiliar is introduced into it, gradually, little by little, that society begins to push it away. There is then a struggle between someone trying to change society to fit something they have brought from elsewhere, and society itself saying, do not bring these things here, and pushing that person away. But there should be no conflict. That is how these things should work. Young people like you should keep these things in mind. Think about them. Understand what it is that you want for yourselves. Even here, in our discussions, people should be able to raise these questions and say, there are things we have seen becoming increasingly accepted in our society, yet they are not part of our culture. They do not even bring us any benefit. Why should we accept them, especially when they are things that harm people? Why?" President Kagame | Youth #MeetThePresident
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.6K interactions against 1.1M followers, an engagement rate of 0.145%. Measured over 20 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 42K times each, and 3.85% of those impressions turn into an interaction. That is about 3.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 90% carry an image or video, 5% are part of a thread and 15% link out. The account's strongest tracked post pulled 6.3K interactions, about 4.1x its own typical post. Recurring topics include #meetthepresident, #africangp, #f1.
- What is Presidency | Rwanda's engagement rate on X?
- Presidency | Rwanda (@UrugwiroVillage) has an engagement rate of 0.145%, based on the median interactions across 20 original posts from the last 30 days against 1,108,254 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.145%, Presidency | Rwanda sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UrugwiroVillage have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UrugwiroVillage post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.83 posts per day across the measured window.