U.S. Mission Nigeria engagement report
@USinNigeria - 524K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 37 interactions against 524K followers, an engagement rate of 0.007%. Measured over 49 original posts, its engagement rate beats 29% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.3K times each, and 0.586% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 9.2K interactions, about 249x its own typical post. Recurring topics include #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
Measured over 49 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
Compared with accounts its own size
U.S. Mission Nigeria's engagement rate beats 29% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, U.S. Mission Nigeria sits above the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 18% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 519 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 2026249x their median
#ThisWeekinUSNigeriaHistory in 1983, America’s Billboard 200 welcomed a groundbreaking sound from Nigeria: King Sunny Adé’s Jùjú Music spent 29 weeks on the U.S. chart, introducing his innovative sound to American audiences. For 40 years, it stood as the longest-charting album by a Nigerian artist – until another Nigerian artist made history in 2023. American audiences have long embraced the creativity and innovation coming from Nigeria. Can you guess which album ended King Sunny Adé’s 41-year reign? Drop your guess below! #Freedom250 Image credit: Spotify
- Aug 18, 2026140x their median
Hello Nigerian friends! Our new DCM Jimmy Mauldin has arrived in Abuja, and he wants to know Nigeria better. Help us tell him: Best dish he must try? What are the top issues you think he should prioritize for Nigeria right now: Trade, innovation, education, security? Drop your thoughts in the comments - DCM Mauldin is listening.
- Sep 4, 2026133x their median
Victoria Oluwakotanmi is proof that excellence wears many hats. A proud Nigerian-American, U.S. Navy Reserve veteran, chemical engineer, mentor to the next generation of young leaders, and now Miss Grand USA 2026. From the classroom to the coastline to the crown, Victoria exemplifies what it means to serve, lead, and inspire, qualities that embody #AmericanExcellence. Photo credit: IG: Miss Grand USA
- Sep 21, 2026119x their median
We join Nigerians and the global creative community in mourning legendary actor Olu Jacobs. From international cinema, including American productions, to becoming one of the defining voices of Nigerian film, his extraordinary talent crossed borders and generations. His legacy lives on in the stories he told and the generations of artists he inspired. Rest in peace, Olu Jacobs. Image Credit: https://t.co/EKUmREmAVd
- Oct 9, 2026106x their median
Nigerian-American founders Ikenna Nzewi and Uzoma Ayogu are transforming palm oil processing through @Releaf. Their innovative technology has made processing dramatically more efficient, helping farmers get more from their harvests and attracting more than $10 million in investment. A powerful story of innovation, entrepreneurship, and #AmericanExcellence in action. Photo credit: https://t.co/VNb0pp4IwW
- Sep 12, 202675x their median
Nigerian-American physician Dr. Bennet Omalu transformed sports medicine through his groundbreaking research on chronic traumatic encephalopathy (CTE), changing how the world understands brain injuries in athletes. His remarkable story inspired the Hollywood film Concussion, where he was portrayed by Will Smith. His courage, scientific discovery, and meaningful legacy embody #AmericanExcellence. Photo credit: The Guardian
- Oct 16, 202667x their median
Consul General Brandon Hudspeth welcomed Grammy-winning superstar/artist Burna Boy to U.S. Consulate General Lagos to discuss expanding collaboration between American and Nigerian creative economies. They explored ways to turn the cultural ties between the United States and Nigeria into real economic opportunity through commercial relationships among U.S. and Nigerian studios, labels, and streaming platforms; stronger intellectual property protection; artist and industry exchanges; and investment in creative infrastructure.
- Oct 16, 202659x their median
Nigerian-American @NASA engineer Dr. Robert Sola Okojie is a trailblazer in aerospace innovation whose groundbreaking work has earned him recognition as a NASA inventor. His contributions to advanced technologies led to his induction into the NASA Inventors Hall of Fame in 2020, showcasing the ingenuity, ambition, and impact of #AmericanExcellence. Photo credit: https://t.co/Fc28IvkPei
- Aug 14, 202640x their median
Meet Daniel Umemezie, the 2026-2027 U.S. National Youth Poet Laureate — the 10th poet to hold this prestigious title, and the second Nigerian-American to do so, following 2023 laureate Salome Agbaroji! A gifted Nigerian-American voice, Daniel weaves verse that captures the vibrant richness and intricate complexity of a vibrant life; bridging heritage, identity, and the Nigerian-American experience with striking clarity. His achievement embodies #AmericanExcellence by demonstrating how the United States empowers talented young people to thrive, lead, and inspire through creativity. 📸@urbanwordnyc
- Aug 14, 202640x their median
We're excited to welcome Brandon Hudspeth as the new Consul General at U.S. Consulate General Lagos — returning to Nigeria after previously serving as the Consulate’s Political-Economic Section Chief! Most recently, he served as Deputy Chief of Mission in Namibia. Consul General Hudspeth brings extensive global experience from postings in the Philippines, Mali, Cuba, and Afghanistan, as well as service in Washington at the Operations Center and the Bureau of African Affairs. Welcome back, CG Hudspeth! We look forward to strengthening U.S.-Nigeria ties with your leadership. #USinNigeria
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 37 interactions against 524K followers, an engagement rate of 0.007%. Measured over 49 original posts, its engagement rate beats 29% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.3K times each, and 0.586% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 9.2K interactions, about 249x its own typical post. Recurring topics include #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
- What is U.S. Mission Nigeria's engagement rate on X?
- U.S. Mission Nigeria (@USinNigeria) has an engagement rate of 0.007%, based on the median interactions across 49 original posts from the last 30 days against 524,022 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, U.S. Mission Nigeria sits above the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USinNigeria have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USinNigeria post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 1.77 posts per day across the measured window.