اليونسكو engagement report
@UNESCOarabic - 808K followers on X
Measured over 25 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 15 interactions against 808K followers, an engagement rate of 0.002%. Measured over 25 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.8K times each, and 0.392% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 216 interactions, about 14x its own typical post. Recurring topics include #اليونسكو, #البابا_لاوُن_الرابع_عشر, #الذكاء_الاصطناعي.
Measured over 25 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #اليونسكو, #البابا_لاوُن_الرابع_عشر, #الذكاء_الاصطناعي.
Compared with accounts its own size
اليونسكو's engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, اليونسكو sits below the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 420 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 29, 202614x their median
Honoured to welcome His Majesty Sultan Haitham bin Tariq of Oman, to UNESCO marking the first visit by a Sultan of Oman since 1989. This historic visit was an opportunity to underscore the depth of the longstanding cooperation between Oman and @UNESCO, and to reaffirm our shared commitment to preserving cultural heritage, advancing education and promoting sustainable development through dialogue and international cooperation. From World Heritage and intangible heritage to biosphere reserves, UNESCO Chairs and learning cities, Oman shows how tradition and innovation can come together to build bridges and shape the future. I look forward to continuing to strengthen this partnership and advancing our shared priorities together in the years ahead. #ForThePeople
- Aug 23, 20268.9x their median
لغة واحدة، أصوات عديدة. سوف يسلِّط #اليوم_العالمي_للغة_العربية لهذا العام الضوء على قدرة #اللغة_العربية على بناء الصلات بين البشر من مختلف المناطق والثقافات إلى جانب احتضانها أشكالاً متنوعة من التعبير والقصص والتأثيرات الغنية. تابعوا أخبار احتفال اليونسكو لهذا العام وشاركوا فيه، حيث ينظَّم بدعم من مؤسسة سلطان بن عبد العزيز الخيرية @_SBAF_ https://t.co/HvzBf7tTPv
- Jun 2, 20268.7x their median
تندرج حماية التراث في سورية في إطار عملية إعادة البناء. تعمل #اليونسكو في متحف دمشق الوطني على حفظ القطع الثقافية التي أُخليت من متاحف أخرى، وعلى ترميم ورقمنة التراث الوثائقي، وتدريب الخبراء السوريين بدعم من ألمانيا. وتُبذل هذه الجهود بالتعاون الوثيق مع المؤسسات السورية، وهي جزء من خطة عمل أوسع نطاقاً مخصصة لسورية، حيث تعزز القدرة على الصمود وتساند التعافي بواسطة الثقافة والمعارف. للاستزادة: https://t.co/SZ736djZk1 @GermanAmbUNESCO
- Aug 26, 20265.4x their median
بدأت الحكاية في #العلا ثمَّ سافرت إلى مقر اليونسكو في باريس ووصلت بعدها إلى الدورة الثامنة والأربعين للجنة #التراث_العالمي في بوسان. يحتفي معرض "أنا راوٍ: مشاركة قصص من العلا" بالوجوه المحلية التي تعيد إحياء التراث عبر حكاية القصص والحوار وإقامة الروابط الإنسانية. المعرض من تنظيم اليونسكو و@RCU_SA وهو يسلِّط الضوء على القدرة التي يتمتع بها تفسير التراث على يد المجتمع المحلي في تعميق فهمنا للتراث وتعزيز التزامنا بحمايته. 🔗https://t.co/GjsAD4oL8o #48WHC
- Mar 18, 20265.0x their median
الشرق الأوسط: اليونسكو تتخذ أولى التدابير العاجلة في ظلِّ تصاعد العنف. تقدِّم #اليونسكو دعماً عاجلاً في ظلِّ تصاعد العنف في الشرق الأوسط، وهي ترمي من خلاله إلى حماية العاملين في مجال التعليم والمؤسسات التعليمية، وصون المهنيين العاملين في القطاع الثقافي والتراث المعرض للخطر وتعزيز سلامة الصحفيين. تُتخذ حالياً إجراءات ملموسة بالفعل بينما تستمر النقاشات مع الدول الأعضاء من أجل توسيع نطاق التدخلات وتكييفها. https://t.co/yQPrPY5eo1
- Aug 31, 20263.9x their median
📢 محطة فارقة في مجال التراث الوثائقي. أصبح الموقع الإلكتروني لبرنامج #ذاكرة_العالم التابع لليونسكو متاحاً باللغة العربية، ما يزيد إمكانية انتفاع المؤسسات والخبراء في المنطقة العربية بموارد البرنامج. تعزيز التعددية اللغوية والمشاركة العالمية مع الشركاء مثل @RCU_SA. 🌐 اقرؤوا المزيد: https://t.co/T4EUprufBp
- Sep 10, 20263.8x their median
يمكن للذكاء الاصطناعي زيادة الدرجات الدراسية مع استمراره في إلحاق الضرر بالتعلم، فعندما يحل الذكاء الاصطناعي محل الجهد الذهني، يمكن أن يقلِّص فرص تنمية التفكير النقدي. تعزز اليونسكو من خلال أسبوع التعلم الرقمي التفكير والحوار في كيفية استخدام المعملين لنظم الذكاء الاصطناعي في دعم التفكير النقدي والتعلم لدى الطلاب، عوضاً عن جعلها تفكِّر عنهم. للاستزادة: https://t.co/20jYmmaa5e #التعلم_الرقمي #مستقبل_التعليم
- Aug 19, 20263.7x their median
It was an honour to meet President Joseph Aoun during my first official visit to Lebanon. I thanked the President for the warm welcome extended to me. Our discussion focused on Lebanon’s recovery and on how @UNESCO can continue working alongside national institutions and all partners across its mandate — from education and culture to science, communication and information. I also had the privilege of formally presenting the certificate of inscription of Mount Amel on the UNESCO #WorldHeritage List. I also paid tribute to the resilience of the Lebanese people, and to the richness and diversity that have long made Lebanon such an important voice within the UNESCO family. As a founding Member State, Lebanon holds a special place in our Organization. At this pivotal moment, UNESCO remains firmly engaged alongside the country as it moves from emergency response towards recovery and renewed confidence in the future. #ForThePeople
- Jul 25, 20263.3x their median
🔴عاجل إدراج جديد في قائمة #اليونسكو لـ #التراث_العالمي: محمية العقبة البحرية، #الأردن 🇯🇴. ➡️https://t.co/IvfiWiiWdY #48WHC https://t.co/V2ocdbJP0g
- Jul 13, 20263.2x their median
I am deeply saddened by the passing of the former Amir of Qatar, His Highness Sheikh Hamad bin Khalifa Al Thani. His remarkable leadership leaves an enduring legacy in Qatar and beyond. My deepest condolences to His Highness Sheikh Tamim bin Hamad Al Thani, and the Government and people of Qatar.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 15 interactions against 808K followers, an engagement rate of 0.002%. Measured over 25 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.8K times each, and 0.392% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 216 interactions, about 14x its own typical post. Recurring topics include #اليونسكو, #البابا_لاوُن_الرابع_عشر, #الذكاء_الاصطناعي.
- What is اليونسكو's engagement rate on X?
- اليونسكو (@UNESCOarabic) has an engagement rate of 0.002%, based on the median interactions across 25 original posts from the last 30 days against 807,690 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, اليونسكو sits below the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNESCOarabic have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNESCOarabic post?
- Most posts go out around 05:00 UTC, and Friday is its busiest day, at roughly 0.83 posts per day across the measured window.