Theo Paphitis engagement report
@TheoPaphitis - 442K followers on X
Measured over 26 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 14 interactions against 442K followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 21% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.9K times each, and 0.21% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 27% link out. The account's strongest tracked post pulled 2.3K interactions, about 163x its own typical post. Recurring topics include #sbs, #smallbusiness, #smallbusinesses.
Measured over 26 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #sbs, #smallbusiness, #smallbusinesses.
Compared with accounts its own size
Theo Paphitis's engagement rate beats 21% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Theo Paphitis sits below the 10th percentile of the 212,825 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 77% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 27% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 77% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 27% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 420 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 2026163x their median
Today is GCSE Results Day. School was not an easy time for me, and I left with only a certificate in colouring in maps. Here is a direct quote from my final school report that has stayed with me my whole life: “A splendid person with fine qualities, but unfortunately there are no examinations in this field.” There is nothing that puts a spring in your step and a fire in your belly quite like being underestimated. The passion to prove them wrong has carried me through every challenge I've faced to date. So, if you walk out of that hall today having achieved what you wanted, or even over and above, huge congratulations. If you leave feeling disappointed, use it as your fuel. Find what sparks your passion and keep pushing. This is nothing more than a change in direction. Chin up and pat yourself on the back. You’ve got a lifetime to keep proving yourself! #ResultsDay2026 #GCSEs #GCSEResultsDay
- Aug 17, 20266.7x their median
Success takes hard graft, but sustained success takes balance. As summer wraps up, make sure you pause and reset. Do what brings you joy, recharge your batteries and spend time with family and friends - they, and your well-being, are the real reason for the journey. Then you can come back ready to hit the ground running ! #MondayMotivation #rechargeandreset
- Aug 21, 20266.6x their median
Treat every single day as a clean slate full of possibility ! Every morning you wake up, you are given the opportunity to decide exactly what you want out of that day, week, or month. Once you know that, you can make the conscious decisions that will actually get you there. Don’t sit in the passenger seat. Use every morning as a fresh opportunity to take control. #CleanSlate #BusinessAdvice
- Aug 24, 20264.8x their median
Naysayers will always have an opinion. It’s entirely in your hands which ones you take on board. Always remember: you are the one behind the wheel, you are in control, and ultimately, only you have to live with your choices. So, let the negative opinions pass you by. Keep the end goal in mind, and with a bit of graft and a lot of passion, you can achieve anything you set out to ! #EntrepreneurMindset #BusinessAdvice #StayFocused
- Sep 7, 20263.4x their median
There is no expiration date on your potential. I certainly have no plans to slow down. Age doesn't set you apart from the crowd - your passion and drive do. Find what you love, dive in headfirst and see where it takes you ! #MondayMotivation #AgeIsJustANumber #GoForIt https://t.co/jMzJTvtt3M
- Sep 11, 20263.0x their median
How will people know what you’re selling if you don’t tell them? One mistake I see business owners make again and again is holding back on talking about what they do or what they sell - usually because they don’t want to come across as pushy. But here’s the thing: one person’s “pushy” is another person’s “helpful” or “authentic”. Don’t apologise for what you do or how you sell it. Be clear, be proud and let people decide for themselves. #Fridaythoughts #BusinessMindset #SelfBelief
- Sep 17, 20262.7x their median
Never shy away from a challenge ! Running a business means the path to success is rarely smooth. There will always be times when you feel entirely out of your depth - but those are the moments to push forward, not pull back. Throw yourself in at the deep end. You might just surprise yourself. #BusinessGrowth #Entrepreneurship
- Sep 1, 20262.4x their median
Short week? Let’s make every day count ! Set your goals, sharpen your focus and take purposeful steps towards achieving them. Every morning is a fresh opportunity to make progress, so let’s hit the ground running and make this week a productive one. What’s one thing you’re aiming to achieve this week? 👇 #Motivation #businessadvice #Graft
- Aug 28, 20262.4x their median
Common sense isn’t always common. Many people don’t realise that running a business is largely about logic, understanding your numbers and making informed decisions. Don’t act on impulse. Weigh up the potential outcomes, do your research and make sure your next move is supported by solid groundwork - those who don't do their homework often live to regret it ! #BusinessAdvice #Entrepreneurship
- Aug 13, 20262.3x their median
It is a massive day for those students collecting their A-Level results. I know this can feel overwhelming, like your whole life is being decided at this moment, but the truth is - it isn’t. One piece of paper doesn't dictate your entire future. You might open that envelope and get exactly what you expected. Whilst this is something to be very proud of and makes the choice easier, you’re still going to need to put the graft in for whatever comes next ! Those of you who leave today disappointed, try to view this as a change in direction rather than a failure. These results represent a stepping stone to the next stage in your life, but your future is ultimately in your own hands. Congratulations to all those who are collecting their results today and, whatever happens, hold your head up high and jump into whatever is next with passion and purpose. You’ve got this! #ALevelResults #ResultsDay #ALevels2026
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 442K followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 21% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.9K times each, and 0.21% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 27% link out. The account's strongest tracked post pulled 2.3K interactions, about 163x its own typical post. Recurring topics include #sbs, #smallbusiness, #smallbusinesses.
- What is Theo Paphitis's engagement rate on X?
- Theo Paphitis (@TheoPaphitis) has an engagement rate of 0.003%, based on the median interactions across 26 original posts from the last 30 days against 441,770 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Theo Paphitis sits below the 10th percentile of the 212,825 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheoPaphitis have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheoPaphitis post?
- Most posts go out around 06:00 UTC, and Sunday is its busiest day, at roughly 0.97 posts per day across the measured window.