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The View engagement report

@TheView - 898K followers on X

Measured over 38 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.026%
of 898K followers
Per impression
2.18%
11K views on a typical post
Reach
1.19%
of its followers see a post
Typical post
233
interactions (median)
Saved
0.103%
11 bookmarks on a typical post
Posting rate
1.3/day
active 17% of days
Peak time
16:00 UTC
Friday

A typical post picks up 233 interactions against 898K followers, an engagement rate of 0.026%. Measured over 38 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.18% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.9K interactions, about 13x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on October 25, 2026.

Compared with accounts its own size

The View's engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.026%, The View sits above the 25th percentile of the 212,656 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 22, 202613x their median

    JD VANCE DEFENDS CONTROVERSIAL ATTACK AD: 'The View' co-hosts weigh in as the fallout continues over Ohio GOP gubernatorial candidate Vivek Ramaswamy's campaign ad featuring the estranged mother of Democratic rival Amy Acton. https://t.co/7sZDyr5714

    2.2K5551392532K viewsView on X
  • Jul 21, 202616x their median

    "It's an attack on women in society." Megan Rapinoe speaks on standing up for trans women in sports and weighs in on the negative impact of anti-trans legislation. https://t.co/CkYprHOdlQ

    1.4K2439681003.2M viewsView on X
  • Oct 22, 202611x their median

    MEGYN KELLY SLAMMED FOR CHRISTINA APPLEGATE COMMENTS: After Applegate opened up about finding out she was misdiagnosed with multiple sclerosis in 2021, 'The View' co-hosts react to Megyn Kelly chiming in on her podcast. https://t.co/rTO53oGpOC

    2.0K2571742895K viewsView on X
  • Aug 27, 20268.5x their median

    Your favorite women of daytime are back for season 30! ✨ The celebration kicks off Tuesday, Sept. 8 on ABC. https://t.co/tajkzrcxAt

    1.5K1602462749K viewsView on X
  • Jul 22, 20268.9x their median

    Sunny Hostin on the White House accusing the Smithsonian institution of radical ideology in its museums exhibits: "This reflects a really broad effort by the Trump administration to reshape the way the nation's history is told so that this country does not have to pay Black people for the forced labor and the unpaid labor that built this country."

    8082344252234K viewsView on X
  • Aug 11, 20266.4x their median

    29 YEARS AGO TODAY! ✨ “I’ve always wanted to do a show with women of different generations, backgrounds and views,” said the late Barbara Walters on our first show, August 11, 1997. “This is that show. We call it ‘The View.’” Thank you to our loyal viewers for joining us every morning — see you back at the Hot Topics table soon!

    1.0K1972401932K viewsView on X
  • Oct 21, 20266.0x their median

    ATTACK AD FEATURES OPPONENT’S ESTRANGED MOTHER: After GOP candidate Vivek Ramaswamy released a campaign ad featuring the estranged mother of his Democratic rival Amy Acton, ‘The View’ co-hosts react as Acton speaks out. https://t.co/0Q2YauFN1I

    1.1K223891326K viewsView on X
  • Oct 20, 20266.0x their median

    Happy birthday to the fabulous Sunny Hostin! 🎉 https://t.co/Xd8yXfH2gJ

    1.0K952521618K viewsView on X
  • Sep 18, 20264.5x their median

    Happy birthday to our fabulous Sara Haines! 🥳 🎉 https://t.co/jSrYLana2w

    9156465517K viewsView on X
  • Oct 23, 20264.5x their median

    AIRLINE PASSENGER CRIES WHEN SEATMATE WON’T SWITCH SEATS: A travel blogger has gone viral after sharing a video of her recent flight experience, where a fellow passenger asked her to switch seats so she could sit with her husband on a 10-hour flight — 'The View' co-hosts discuss. https://t.co/PmeX4sC7HD

    748652221251K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 233 interactions against 898K followers, an engagement rate of 0.026%. Measured over 38 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.18% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.9K interactions, about 13x its own typical post.

What is The View's engagement rate on X?
The View (@TheView) has an engagement rate of 0.026%, based on the median interactions across 38 original posts from the last 30 days against 898,366 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.026%, The View sits above the 25th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheView have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheView post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.3 posts per day across the measured window.

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