The View engagement report
@TheView - 898K followers on X
Measured over 38 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 233 interactions against 898K followers, an engagement rate of 0.026%. Measured over 38 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.18% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.9K interactions, about 13x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
The View's engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.026%, The View sits above the 25th percentile of the 212,656 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 13% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 22, 202613x their median
JD VANCE DEFENDS CONTROVERSIAL ATTACK AD: 'The View' co-hosts weigh in as the fallout continues over Ohio GOP gubernatorial candidate Vivek Ramaswamy's campaign ad featuring the estranged mother of Democratic rival Amy Acton. https://t.co/7sZDyr5714
- Jul 21, 202616x their median
"It's an attack on women in society." Megan Rapinoe speaks on standing up for trans women in sports and weighs in on the negative impact of anti-trans legislation. https://t.co/CkYprHOdlQ
- Oct 22, 202611x their median
MEGYN KELLY SLAMMED FOR CHRISTINA APPLEGATE COMMENTS: After Applegate opened up about finding out she was misdiagnosed with multiple sclerosis in 2021, 'The View' co-hosts react to Megyn Kelly chiming in on her podcast. https://t.co/rTO53oGpOC
- Aug 27, 20268.5x their median
Your favorite women of daytime are back for season 30! ✨ The celebration kicks off Tuesday, Sept. 8 on ABC. https://t.co/tajkzrcxAt
- Jul 22, 20268.9x their median
Sunny Hostin on the White House accusing the Smithsonian institution of radical ideology in its museums exhibits: "This reflects a really broad effort by the Trump administration to reshape the way the nation's history is told so that this country does not have to pay Black people for the forced labor and the unpaid labor that built this country."
- Aug 11, 20266.4x their median
29 YEARS AGO TODAY! ✨ “I’ve always wanted to do a show with women of different generations, backgrounds and views,” said the late Barbara Walters on our first show, August 11, 1997. “This is that show. We call it ‘The View.’” Thank you to our loyal viewers for joining us every morning — see you back at the Hot Topics table soon!
- Oct 21, 20266.0x their median
ATTACK AD FEATURES OPPONENT’S ESTRANGED MOTHER: After GOP candidate Vivek Ramaswamy released a campaign ad featuring the estranged mother of his Democratic rival Amy Acton, ‘The View’ co-hosts react as Acton speaks out. https://t.co/0Q2YauFN1I
- Oct 20, 20266.0x their median
Happy birthday to the fabulous Sunny Hostin! 🎉 https://t.co/Xd8yXfH2gJ
- Sep 18, 20264.5x their median
Happy birthday to our fabulous Sara Haines! 🥳 🎉 https://t.co/jSrYLana2w
- Oct 23, 20264.5x their median
AIRLINE PASSENGER CRIES WHEN SEATMATE WON’T SWITCH SEATS: A travel blogger has gone viral after sharing a video of her recent flight experience, where a fellow passenger asked her to switch seats so she could sit with her husband on a 10-hour flight — 'The View' co-hosts discuss. https://t.co/PmeX4sC7HD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 233 interactions against 898K followers, an engagement rate of 0.026%. Measured over 38 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.18% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.9K interactions, about 13x its own typical post.
- What is The View's engagement rate on X?
- The View (@TheView) has an engagement rate of 0.026%, based on the median interactions across 38 original posts from the last 30 days against 898,366 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.026%, The View sits above the 25th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheView have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheView post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.3 posts per day across the measured window.