The Block engagement report
@TheBlockCo - 595K followers on X
Measured over 78 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 54 interactions against 595K followers, an engagement rate of 0.009%. Measured over 78 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.453% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 78 posts sampled, 99% carry an image or video and 44% are part of a thread. The account's strongest tracked post pulled 561 interactions, about 10x its own typical post.
Measured over 78 original posts from a 30-day window, last computed on October 9, 2026.
Compared with accounts its own size
The Block's engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, The Block sits above the 10th percentile of the 211,975 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 321 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 202610x their median
THE BLOCK: Ethereum Foundation researcher Justin Drake is urging the crypto industry to begin planning for "bunker mode," recommending a controlled migration of assets to fresh addresses that have never signed a transaction, keeping their public keys hidden behind a hash. Drake said it is now reasonable to prepare for the possibility that AI could enable fast recovery of private keys from ECDSA public keys, potentially within "months not years." "Don't rush," Drake said, warning that a disorderly migration could cause more harm than good.
- Sep 2, 20269.1x their median
NEW: Coinbase co-founder Fred Ehrsam is seeking control of at least three Venezuelan oil fields as Washington reshapes the country's energy sector, Bloomberg reports. Ehrsam has made repeated trips to Caracas while exploring investments in oil, gas, fintech, and digital payments.
- Oct 8, 20266.9x their median
THE BLOCK: Samsung Wallet and Samsung Pay will support USDC transfers on Solana for cross-border remittances, starting in the last week of October for users on US Galaxy devices, the Solana Foundation said. The feature is built into Samsung Wallet, with fiat on- and off-ramps, rather than a separate crypto app. Additional markets are planned, subject to local rules.
- Oct 8, 20265.7x their median
THE BLOCK: Starknet is considering becoming an independent Layer 1 blockchain to control its own security upgrades, co-founder Eli Ben-Sasson said. The Layer 2 currently relies on Ethereum's underlying security, and Ben-Sasson said Starknet could become quantum-resistant by 2027.
- Sep 1, 20265.7x their median
THE BLOCK: Users of Robinhood Wallet and Fomo can buy memecoins with credit cards via Apple Pay or Google Pay — without a separate ID check. The kicker? Our test transactions were classified as "digital goods media" and earned points or cash back. Chase told The Block that earning credit card points on a memecoin purchase violates their terms and opened a case with Visa. Crossmint, which powers the transactions, has defended their approach.
- Oct 8, 20265.3x their median
THE BLOCK: Pyth Network said its DAO has committed 100% of the revenue it receives from Pyth products to buying solana:HZ1JovNiVvGrGNiiYvEozEVgZ58xaU3RKwX8eACQBCt3 tokens on the open market, up from its previous practice of deploying one-third of its non-PYTH treasury balance each month. Pyth said its data business reached $11.5 million in annualized revenue in September, up 86% quarter over quarter, while its PYTH Reserve holds about 42 million tokens.
- Aug 27, 20264.2x their median
Most layer-1s still fund validators by taxing holders with inflation. Avalanche Foundation economists want inflation at zero — and validators paid from value the chain actually captures. "What if we could lower inflation to zero and give them the value that they captured? That's a structural reason for validators to stay." @AvalancheFDN CIO Matias Antonio (@frostLedger) and Lead Economist Eric Lu (@eric_lu_sc) on measure → capture → distribute. Layer One EP18, with @imyoungsparks and @John1wu: 00:00 - Introduction 05:54 - GCP and GCI: measuring chain productivity 08:31 - Capture: why value never reaches the token 09:24 - Distribute: paying validators without inflation 11:09 - GDP, GNI and a very low tax rate 12:37 - Output vs income, and what each costs to tax 17:42 - Dormant capital and the gas floor 24:39 - The Ethereum staking-ratio fight 31:05 - A Laffer curve for a blockchain? 35:26 - Why economists, and why now 46:16 - Twelve months out
- Aug 25, 20264.2x their median
THE BLOCK: LayerZero is planning to launch ATLAS, a new institutional crypto exchange, this fall. ATLAS, being built on the Zero blockchain, will initially support spot crypto and perpetual futures, with prediction contracts, futures, and options planned for later. layerzero:native
- Sep 15, 20263.9x their median
NEW: Senate Democrats are preparing a counteroffer to Republicans' latest version of the Clarity Act, just hours before a cloture vote scheduled for 2:15 p.m. ET on Tuesday, according to Politico. https://t.co/3elrdSXbGw
- Sep 14, 20263.8x their median
NEW: Senate Minority Leader Chuck Schumer set up a caucus meeting for Democrats to discuss the Clarity Act on Sunday evening as the landmark crypto bill faces a chamber vote on Tuesday, Politico reported. https://t.co/tHOhkMZlU0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 54 interactions against 595K followers, an engagement rate of 0.009%. Measured over 78 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.453% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 78 posts sampled, 99% carry an image or video and 44% are part of a thread. The account's strongest tracked post pulled 561 interactions, about 10x its own typical post.
- What is The Block's engagement rate on X?
- The Block (@TheBlockCo) has an engagement rate of 0.009%, based on the median interactions across 78 original posts from the last 30 days against 594,907 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, The Block sits above the 10th percentile of the 211,975 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheBlockCo have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheBlockCo post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 3.93 posts per day across the measured window.