Tata Motors engagement report
@TataMotors - 416K followers on X
Measured over 24 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 20 interactions against 416K followers, an engagement rate of 0.005%. Measured over 24 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.471% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video, 13% are part of a thread and 17% link out. The account's strongest tracked post pulled 122 interactions, about 7.6x its own typical post. Recurring topics include #motormentorsseason5, #humain, #tatamotors.
Measured over 24 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #motormentorsseason5, #humain, #tatamotors.
Compared with accounts its own size
Tata Motors's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Tata Motors sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 435 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 1, 20267.6x their median
At #TataMotors, work is not just about effort, it’s about evolution. Every role, every hand, every skill is constantly learning, adapting and upgrading. With initiatives like Lakshya, Kaushalya and Saksham, our people are supported as they build new capabilities, embrace change and shape their own journeys. From the shop floor to the studio, from machines to mindsets, it is this shared commitment to learning that powers our future of mobility. This Labour Day, we celebrate every hand that chooses to learn, adapt and build what’s next. #HappyLabourDay
- Jul 10, 20264.2x their median
NITI Aayog has signed a Statement of Intent (SoI) with Tata Motors Foundation to promote integrated rural development across Aspirational Blocks through a convergence-based approach. The partnership was formalised in the presence of Shri K. S. Rejimon, Joint Secretary and Programme Director, Aspirational Districts Programme (ADP) & Aspirational Blocks Programme (ABP), NITI Aayog. The collaboration will focus on strengthening village institutions, improving access to government schemes, enhancing agriculture and livelihoods, promoting health and nutrition, upgrading education and village infrastructure, and supporting women-led livelihoods through Self-Help Groups. The initiative will be implemented in selected Aspirational Blocks across Maharashtra and Uttar Pradesh under the Integrated Village Development Project (IVDP 2.0). Working closely with district administrations, Gram Panchayats, and community institutions, the partnership aims to develop sustainable, community-owned development models through integrated village planning, strengthened local capacities, improved service delivery, and convergence with government programmes to accelerate progress across key Aspirational Blocks Programme indicators. #AspirationalBlocksProgramme #RuralDevelopment @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Sep 14, 20263.4x their median
May Lord Ganesha’s blessings guide us with wisdom, inspire us with resilience, and open new paths to growth and opportunity. Wishing you and your loved ones a prosperous and joyful Ganesh Chaturthi. #GaneshChaturthi2026 #GaneshUtsav #GanpatiFestival https://t.co/xLjTDFi9cT
- May 28, 20263.1x their median
Eid is a celebration of togetherness and gratitude with the people who enrich life. Wishing you joy, warmth and unforgettable moments with your loved ones. #EidUlAdha #EidMubarak #TataMotors https://t.co/QMJXNFoVKu
- Sep 5, 20262.5x their median
Great teachers build great professionals. Through Kaushalya, thousands of young people gain more than skills. They gain clarity, confidence, and the foundation to build meaningful careers. This #TeachersDay, we acknowledge and applaud the educators and trainers who are contributing to nation building by enabling our youth to become competent and capable professionals. #HappyTeachersDay #TataMotorsKaushalya #TataMotors
- Jul 15, 20262.3x their median
Every skilled professional begins with an opportunity to learn. Through #Kaushalya, Tata Motors is equipping young talent with industry-relevant skills and real-world experience, helping bridge the gap between education and employability. Today, over 23,000 youth have been empowered through the programme, with 5,000+ successfully placed as they build meaningful careers and contribute to the future of mobility. Read more: https://t.co/Qd3PhruTbc #TataMotors
- Jun 1, 20262.7x their median
Tata Motors Passenger Vehicles Sales Release - May 2026 Click the link to know more https://t.co/7CweqkRmxb #TataMotors #TataMotorsPassengerVehicles https://t.co/AinRckGSA5
- Jul 24, 20262.2x their median
Yesterday, they were ideas. Today, they're our reality. That's the legacy of #MotorMentors. Across previous seasons, we spotlighted the ideas, technologies and innovations that would reshape mobility—making it safer, smarter and greener. We brought these conversations to the forefront not after they became the norm, but while they were still emerging. The next chapter of mobility is being written now. And as always, it starts with a conversation. #MotorMentorsSeason5 #FutureOfMobility #LeadershipConversations #InnovationInMotion
- May 11, 20262.8x their median
From intelligent vehicle systems and software-defined mobility to AI-led experiences and connected technologies, innovation at #TataMotors is designed around the people inside every drive. This #NationalTechnologyDay, we celebrate the ideas and innovations making mobility more intuitive, aware, and connected every day.
- Apr 22, 20262.7x their median
Greener landscapes, stronger water systems, and circular solutions—each effort adds up. This Earth Day, we stay committed to driving impact that supports thriving communities and a healthier planet. #EarthDay #EarthDay2026 #TataMotors https://t.co/oaYfrwzawa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 416K followers, an engagement rate of 0.005%. Measured over 24 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.471% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video, 13% are part of a thread and 17% link out. The account's strongest tracked post pulled 122 interactions, about 7.6x its own typical post. Recurring topics include #motormentorsseason5, #humain, #tatamotors.
- What is Tata Motors's engagement rate on X?
- Tata Motors (@TataMotors) has an engagement rate of 0.005%, based on the median interactions across 24 original posts from the last 30 days against 415,652 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Tata Motors sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TataMotors have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TataMotors post?
- Most posts go out around 05:00 UTC, and Friday is its busiest day, at roughly 0.97 posts per day across the measured window.