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鳥羽水族館(TOBA AQUARIUM) engagement report

@TOBA_AQUARIUM - 303K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Top quarter for its size
Per follower
0.519%
of 303K followers
Per impression
2.18%
72K views on a typical post
Reach
23.8%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.058%
42 bookmarks on a typical post
Posting rate
1.6/day
active 77% of days
Peak time
02:00 UTC
Saturday

A typical post picks up 1.6K interactions against 303K followers, an engagement rate of 0.519%. Measured over 40 original posts, its engagement rate beats 86% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 72K times each, and 2.18% of those impressions turn into an interaction. That is about 23.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 45% carry an image or video and 70% link out. The account's strongest tracked post pulled 33K interactions, about 21x its own typical post. Recurring topics include #鳥羽水族館, #飼育日記, #オリジナルカレンダー.

Measured over 40 original posts from a 30-day window, last computed on October 18, 2026. Recurring tags: #鳥羽水族館, #飼育日記, #オリジナルカレンダー.

Compared with accounts its own size

鳥羽水族館(TOBA AQUARIUM)'s engagement rate beats 86% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.519%, 鳥羽水族館(TOBA AQUARIUM) sits above the 50th percentile of the 213,004 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 213,004 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,390 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video45% of posts+111%+108% to +115%34K
Outbound link70% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 45% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 70% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 120 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 27, 202621x their median

    【ラッコ水槽 見学中止のお知らせ】 本日、ラッコ体調不良のため、ラッコ水槽の見学を終日中止いたします。 現時点では、展示再開は未定です。 皆さまにはご迷惑をお掛けしますが、ご理解のほどよろしくお願いいたします。

    27K4.1K3991.3K2.9M viewsView on X
  • Oct 12, 202612x their median

    #元気なくなった時用アザラシ https://t.co/TFYz0wLvW2

    17K2.1K1281388K viewsView on X
  • Sep 19, 202611x their median

    本日から #シルバーウィーク が始まりました⭐️ 皆さま、お出かけの予定はもう決まっていますでしょうか❔ 9/19(土)〜23(水•祝)の期間中は、朝9時から開館しております‼️ぜひ鳥羽水族館へお越しくださいませ🙌🏻 #鳥羽水族館 #ラッコ #ラッコのキラちゃん https://t.co/P3IWmjzCE3

    16K2.0K24116375K viewsView on X
  • Sep 27, 202611x their median

    【ラッコ水槽 見学再開のお知らせ】 本日、終日中止しておりましたラッコ水槽の見学を、明日より再開する予定です。 引き続き、YouTube配信「ラッコ水槽ライブカメラ」は配信停止とし、再開については改めてお知らせいたします。 ご迷惑をお掛けいたしますが、ご理解のほどよろしくお願いいたします。

    15K2.1K213459613K viewsView on X
  • Aug 27, 202610x their median

    昨日の閉館後ですが、大きな虹が2つも🌈 虹を見つけるとなんだか幸せな気持ちになりますよね😊 今日もいい1ニジ(日)になりますように! なんちゃって。笑 #鳥羽水族館 #虹 https://t.co/tNQ0lluIhd

    15K1.2K2126210K viewsView on X
  • Aug 21, 20266.4x their median

    スナメリの「ロコ」には何か言いたいことがあるのかもしれません #鳥羽水族館 #スナメリ #ロコ https://t.co/mOVU7SoH2c

    9.0K9321771190K viewsView on X
  • Sep 28, 20266.0x their median

    【お知らせ】 昨日より配信を停止しておりました「ラッコ水槽ライブカメラ」ですが、先ほど配信を再開いたしました。ご迷惑をおかけしました。 ラッコ水槽ライブカメラはこちら↓ https://t.co/8J4B4o8Fsz

    8.2K1.1K70150308K viewsView on X
  • Aug 23, 20265.6x their median

    大好物の海草に集中しすぎて顔が埋もれちゃうジュゴンの『セレナ』 #鳥羽水族館 #ジュゴン https://t.co/wsqfPdLAFj

    8.1K705526153K viewsView on X
  • Sep 28, 20264.6x their median

    【お知らせ】鳥羽水族館公式YouTubeチャンネルにて配信中の「ラッコ水槽ライブカメラ」について、当面の間は配信時間を営業時間中の9:30~17:00とさせていただきます。(※時間が前後する場合がございます。) 皆さまにはご迷惑をおかけしますが、ご理解のほどよろしくお願いいたします。

    6.4K7184653236K viewsView on X
  • Sep 8, 20264.3x their median

    バイカルアザラシの「ニコ」寝起きで水の中に入ったら体がむにょ〜んとなりました😃 #鳥羽水族館 #バイカルアザラシ #ニコ #niko #seal https://t.co/ckEq9woO1h

    6.0K657232130K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#鳥羽水族館#飼育日記#オリジナルカレンダー#ジュゴン#スナメリ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.6K interactions against 303K followers, an engagement rate of 0.519%. Measured over 40 original posts, its engagement rate beats 86% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 72K times each, and 2.18% of those impressions turn into an interaction. That is about 23.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 45% carry an image or video and 70% link out. The account's strongest tracked post pulled 33K interactions, about 21x its own typical post. Recurring topics include #鳥羽水族館, #飼育日記, #オリジナルカレンダー.

What is 鳥羽水族館(TOBA AQUARIUM)'s engagement rate on X?
鳥羽水族館(TOBA AQUARIUM) (@TOBA_AQUARIUM) has an engagement rate of 0.519%, based on the median interactions across 40 original posts from the last 30 days against 303,259 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.519%, 鳥羽水族館(TOBA AQUARIUM) sits above the 50th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TOBA_AQUARIUM have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TOBA_AQUARIUM post?
Most posts go out around 02:00 UTC, and Saturday is its busiest day, at roughly 1.6 posts per day across the measured window.

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