Back to @TIDAL's profile

Tidal engagement report

@TIDAL - 391K followers on X

Measured over 6 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Per follower
0.046%
of 391K followers
Per impression
2.46%
7.3K views on a typical post
Reach
1.88%
of its followers see a post
Typical post
180
interactions (median)
Saved
0.014%
1 bookmarks on a typical post
Posting rate
0.33/day
active 23% of days
Peak time
16:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 180 interactions against 391K followers, an engagement rate of 0.046%. Posts are seen about 7.3K times each, and 2.46% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.1K interactions, about 17x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 29, 2026. Recurring tag: #latinxheritagemonth.

Where this sits in the catalog

At 0.046%, Tidal sits above the 25th percentile of the 213,186 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,186 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,400 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 4, 202617x their median

    Just dropped: Beyoncé - MORNING DEW (DONK). Stream now on Tidal. https://t.co/Xr2pizyVKD

    2.7K42812431K viewsView on X
  • Apr 6, 202630x their median

    $25 in bitcoin for spending $1. Not a typo. Use @CashApp to pay with bitcoin at a Square seller and get $25 in bitcoin back. Here’s how it works: 1️⃣ Open the bitcoin map on Cash App to discover a Square business that accepts BTC 2️⃣ Spend $1+ of BTC (or Cash balance over Lightning) at a participating Square seller 3️⃣ Earn $25 in BTC* Learn more at https://t.co/ZFKarU7Vvj.

    2.0K36718064756K viewsView on X
  • Jun 29, 202614x their median

    We're a music platform that puts artists and listeners first. To protect artists and keep listeners informed, here's how we're handling AI-generated music on Tidal beginning on July 15: - 100% AI-generated tracks will receive a badge that says “AI” and will not receive royalties. - Content designed to impersonate other artists gets removed. - Listeners will be able to filter all 100% AI-generated content out. - These standards also apply to Tidal Uploads. Read in full: https://t.co/eHpTS64RfU

    1.9K437129138207K viewsView on X
  • Aug 5, 202613x their median

    Just dropped: @Beyonce - MORNING DEW (DONK) REMIX PACK 🎶 REMIX FEAT JAŸ-Z • DONK MIX • ACOUSTIC 4:44 https://t.co/8XGEgzkUgS https://t.co/2P2ccPzXHT

    2.0K27510823K viewsView on X
  • Apr 6, 202625x their median

    The bitcoin faucet is back (iykyk) 👀 To celebrate, we’re giving away $1M in bitcoin for Bitcoin Day. Yes, you read that correctly. To get your bitcoin bonus, follow these simple steps: 1️⃣ Download Cash App 2️⃣ Buy $10+ of BTC from 4/6 - 4/10 3️⃣ Earn $5 in BTC Get all the details at https://t.co/34SmBMhtTa.

    1.4K26042974273K viewsView on X
  • Jul 9, 20269.7x their median

    Exclusive: GOAT recognizes GOAT. In celebration of JAŸ-Z's 30th anniversary and his landmark Yankee Stadium shows, NaS curated his favorite songs by the Brooklyn legend. Stream on Tidal now: https://t.co/jPUqef1a1Q 📷: Getty Images https://t.co/NYpJv62rof

    1.2K367538970K viewsView on X
  • Jul 11, 20268.0x their median

    JAŸ-Z 30: Night 1 Setlist https://t.co/28vGlUkjYs https://t.co/Tf9pPUzXxp

    1.2K20216528K viewsView on X
  • Aug 31, 20266.7x their median

    Tidal is the most artist-first option for Direct-to-Fan Sales 💯 Starting today, our share for Upload and merch sales will all go to the artist. - 0% goes to Tidal when artists sell music and merch - Upload is free to use and available now - Merch stores are in beta More here: https://t.co/2CQIgZIM4z #tidal #tidalupload

    9191915446499K viewsView on X
  • Aug 25, 20266.7x their median

    A legend and an icon. Rest in peace, Dolly Parton. https://t.co/4FhHBnuUJT https://t.co/BXrDDEqtEs

    1.1K992113K viewsView on X
  • Jun 29, 20266.4x their median

    oh tidal don’t EAT like that!!! https://t.co/DAYEGW79kp

    98515541527K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#latinxheritagemonth

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 180 interactions against 391K followers, an engagement rate of 0.046%. Posts are seen about 7.3K times each, and 2.46% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.1K interactions, about 17x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Tidal's engagement rate on X?
Tidal (@TIDAL) has an engagement rate of 0.046%, based on the median interactions across 6 original posts from the last 30 days against 391,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Tidal sits above the 25th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TIDAL have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TIDAL post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.33 posts per day across the measured window.

Keep going