Singapore Airlines engagement report
@SingaporeAir - 747K followers on X
Measured over 9 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 144 interactions against 747K followers, an engagement rate of 0.019%. Measured over 9 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.468% of those impressions turn into an interaction. That is about 4.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 78% link out. The account's strongest tracked post pulled 3.5K interactions, about 25x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on September 30, 2026.
Compared with accounts its own size
Singapore Airlines's engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, Singapore Airlines sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 78% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 78% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1480 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 4, 202625x their median
We’re enhancing our complimentary in flight Wi-Fi offering across all cabin classes on our Airbus A350-900 long-haul and ultra-long-range fleet and A380 aircraft from 2027. @Starlink, the fastest Wi-Fi in the sky, will provide multi-gigabit connectivity on board. Soon, you can stream, game, and send large files just like on the ground. Find out more: https://t.co/60gHbaY5YT
- Mar 1, 202612x their median
ADVISORY ON SINGAPORE AIRLINES FLIGHTS AFFECTED BY THE GEOPOLITICAL SITUATION IN THE MIDDLE EAST Due to the geopolitical situation in the Middle East, the following Singapore Airlines (SIA) flights will be cancelled from 28 February to 7 March 2026: · SQ494 departing Singapore for Dubai · SQ495 departing Dubai for Singapore As the situation remains fluid, other SIA flights may be affected. Customers may visit SIA’s Flight Status page (https://t.co/1BvVz5xIzs) for the latest information on their flights. Customers affected by the flight cancellations will be reaccommodated on alternative flights or can seek a full refund of the unused portion of their ticket. SIA customers who booked directly with us may use our Assistance Request Form (https://t.co/m2XXOM0hYF) to seek the refund. For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/eqUnu7LDvv) on our website or subscribe to a mobile notification service (https://t.co/AbwFXNbvjC) to receive updates to their flight status. SIA apologises to all affected customers for the inconvenience caused. First posted on 1 March 2026, 1400hrs (GMT+8)
- Aug 8, 20266.6x their median
Happy 61st birthday, Singapore! Four languages. One heart. Performed by Singapore Airlines Cabin Crew, this is our tribute to the island we proudly call home. To every Singaporean, at home or around the world, we hope this performance fills you with the same love and pride we feel for Singapore.
- Aug 9, 20256.5x their median
Happy 60th Birthday, Singapore! 🇸🇬 We’re proud to share our special medley of “Reach Out for the Skies” and “Home”, performed by the Singapore Airlines Cabin Crew Music Society and the wider SIA family. We hope you love it as much as we enjoyed creating it! Songs adapted from “Reach Out for the Skies” by Taufik Batisah and Rui En, composed by Elaine Chan, lyrics by Selena Tan, as well as “Home” by Kit Chan, composed and written by Dick Lee.
- Sep 6, 20264.7x their median
Update 1: Advisory on Singapore Airlines flights impacted by the eruption of Mount Anak Krakatau Due to volcanic activity caused by the eruption of Mount Anak Krakatau in Indonesia, the following Singapore Airlines flights have been cancelled: 6 September 2026: · SQ968 departing Singapore for Jakarta on 6 September 2026 at 2155hrs 7 September 2026: · SQ951 departing Jakarta for Singapore on 7 September 2026 at 0525hrs · SQ950 departing Singapore for Jakarta on 7 September 2026 at 0620hrs · SQ952 departing Singapore for Jakarta on 7 September 2026 at 0740hrs · SQ956 departing Singapore for Jakarta on 7 September 2026 at 0905hrs · SQ953 departing Jakarta for Singapore on 7 September 2026 at 0805hrs · SQ955 departing Jakarta for Singapore on 7 September 2026 at 0925hrs · SQ957 departing Jakarta for Singapore on 7 September 2026 at 1100hrs · SQ958 departing Singapore for Jakarta on 7 September 2026 at 1235hrs · SQ959 departing Jakarta for Singapore on 7 September 2026 at 1420hrs *All times stated are local. As the situation remains fluid, other SIA flights between Singapore and Indonesia may be affected. Customers may visit our Flight Status page (https://t.co/vbiIv2yFP7) for the latest information on their flights. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/wDrhkYIBQc) on our website or subscribe to a mobile notification service (https://t.co/wgmoIb9sL6) to receive updates to their flight status. SIA customers who booked directly with us may use our Assistance Request Form (https://t.co/5qi9VkX4TN) to rebook or seek a refund. For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. SIA apologises to all affected customers for the inconvenience caused. First Posted on 6 September 2026, 1135hrs (GMT+8) Last Updated on 6 September 2026, 2100hrs (GMT +8)
- Sep 4, 20255.7x their median
Our new in-flight safety video creatively combines real-life footage with watercolour effects, guiding viewers on a journey through the places and people that make Singapore home. Watch it here first and look out for it on board our flights progressively from end October 2025. https://t.co/AYHILSF214
- Sep 7, 2026
Update 5: ADVISORY ON SINGAPORE AIRLINES FLIGHTS IMPACTED BY THE ERUPTION OF MOUNT ANAK KRAKATAU Due to volcanic activity caused by the eruption of Mount Anak Krakatau in Indonesia, the following Singapore Airlines (SIA) flights have been retimed or cancelled. FLIGHT CANCELLATION • SQ951 departing Jakarta at 0525hrs on 8 September 2026 RETIMED FLIGHTS The following flights on 8 September 2026 have been retimed: SINGAPORE TO JAKARTA • SQ950 originally scheduled to depart at 0620hrs, will now depart at 1310hrs. • SQ952 originally scheduled to depart at 0740hrs, will now depart at 1340hrs. • SQ956 originally scheduled to depart at 0905hrs, will now depart at 1930hrs. JAKARTA TO SINGAPORE • SQ953 originally scheduled to depart at 0805hrs, will now depart at 1450hrs. • SQ955 originally scheduled to depart at 0925hrs, will now depart at 1535hrs. • SQ957 originally scheduled to depart at 1100hrs, will now depart at 2125hrs. *All times stated are local. All other flights are currently operating as scheduled. As the situation remains fluid, customers should visit our Flight Status page (https://t.co/vbiIv2yFP7) for the latest information on their flights. REBOOKING OPTIONS SIA customers departing from Jakarta may rebook on other SIA flights from Indonesia, while those departing from Singapore may rebook on alternative SIA flights to Indonesia. As flights between Singapore and Jakarta resume, SIA will progressively rebook affected customers on the next available flight, subject to seat availability. For assistance on rebooking or further enquiries, please contact us through the following channels: • Singapore: +65 6351 0013 • Online assistance: Use the chat function at https://t.co/DzPFQDQZ67 For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/wDrhkYIBQc) on our website or subscribe to a mobile notification service (https://t.co/wgmoIb9sL6) to receive updates to their flight status. SIA apologises to all affected customers for the inconvenience caused. First posted on 5 September 2026, 2030hrs (GMT+8) Last Updated on 8 September 2026, 0030hrs (GMT +8)
- Sep 7, 2026
Update 3: Advisory on Singapore Airlines flights impacted by the eruption of Mount Anak Krakatau Due to volcanic activity caused by the eruption of Mount Anak Krakatau in Indonesia, the following Singapore Airlines (SIA) flights have been cancelled: 6 September 2026: SINGAPORE TO JAKARTA • SQ968 7 September 2026: SINGAPORE TO JAKARTA • SQ950 • SQ952 • SQ956 • SQ958 • SQ960 • SQ962 • SQ964 • SQ966 • SQ968 JAKARTA TO SINGAPORE • SQ951 • SQ953 • SQ955 • SQ957 • SQ959 • SQ961 • SQ963 • SQ965 • SQ967 8 September 2026: JAKARTA TO SINGAPORE • SQ951 *All times stated are local. SIA customers departing from Jakarta may rebook on other SIA flights from Indonesia, while those departing from Singapore may rebook on alternative SIA flights to Indonesia. SIA is also offering additional flights between Singapore and Surabaya, subject to seat availability: 7 September 2026: SINGAPORE TO SURABAYA • SQ9926 departing at 2140hrs 8 September 2026: SURABAYA TO SINGAPORE • SQ9927 departing at 0000hrs *All times stated are local. For all rebooking or further enquiries, please contact us through the following channels: • Singapore: +65 6351 0013 • Online assistance: Use the chat function at https://t.co/DzPFQDQZ67 For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. As the situation remains fluid, other SIA flights between Singapore and Indonesia may be affected. Customers may visit our Flight Status page (https://t.co/vbiIv2yFP7) for the latest information on their flights. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/wDrhkYIBQc) on our website or subscribe to a mobile notification service (https://t.co/wgmoIb9sL6) to receive updates to their flight status. SIA apologises to all affected customers for the inconvenience caused. First Posted on 6 September 2026, 1135hrs (GMT+8) Last Updated on 7 September 2026, 1210hrs (GMT+8)
- Sep 8, 2026
Update 6: ADVISORY ON SINGAPORE AIRLINES FLIGHTS IMPACTED BY THE ERUPTION OF MOUNT ANAK KRAKATAU Due to volcanic activity caused by the eruption of Mount Anak Krakatau in Indonesia, the following Singapore Airlines (SIA) flights on 8 September 2026 have been retimed. SINGAPORE TO JAKARTA • SQ950 originally scheduled to depart at 0620hrs, will now depart at 1310hrs. • SQ952 originally scheduled to depart at 0740hrs, will now depart at 1340hrs. • SQ956 originally scheduled to depart at 0905hrs, will now depart at 1930hrs. JAKARTA TO SINGAPORE • SQ953 originally scheduled to depart at 0805hrs, will now depart at 1450hrs. • SQ955 originally scheduled to depart at 0925hrs, will now depart at 1535hrs. • SQ957 originally scheduled to depart at 1100hrs, will now depart at 2125hrs. *All times stated are local. All other flights are currently operating as scheduled. As the situation remains fluid, customers should visit our Flight Status page (https://t.co/vbiIv2yFP7) for the latest information on their flights. Eight additional relief flights between Singapore and Jakarta on 8 September 2026 will also be mounted to transfer affected customers on these flights, subject to seat availability. SIA will progressively rebook affected customers on the next available flight as flights between Singapore and Jakarta resume. For assistance on rebooking or further enquiries, please contact us through the following channels: • Singapore: +65 6351 0013 • Online assistance: Use the chat function at https://t.co/DzPFQDQZ67 For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/wDrhkYIBQc) on our website or subscribe to a mobile notification service (https://t.co/wgmoIb9sL6) to receive updates to their flight status. SIA apologises to all affected customers for the inconvenience caused. First Posted on 6 September 2026, 1135hrs (GMT+8) Last Updated on 8 September 2026, 0918hrs (GMT+8)
- Sep 29, 2026
More than 100 dishes will be introduced across all cabin classes under SIA Chefs’ Selection, a new in-flight menu category featuring comforting and familiar flavours, regional favourites, reimagined classics, and new culinary creations. Bespoke Christofle serviceware and new wine and spirits options will complement the meals, alongside distinctive touches for selected dishes, making dining on board Singapore Airlines even more memorable. The new Singapore Airlines travel experience will be unveiled this November. Stay tuned: https://t.co/NXjVjXYP8z
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 144 interactions against 747K followers, an engagement rate of 0.019%. Measured over 9 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.468% of those impressions turn into an interaction. That is about 4.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 78% link out. The account's strongest tracked post pulled 3.5K interactions, about 25x its own typical post.
- What is Singapore Airlines's engagement rate on X?
- Singapore Airlines (@SingaporeAir) has an engagement rate of 0.019%, based on the median interactions across 9 original posts from the last 30 days against 746,633 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Singapore Airlines sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SingaporeAir have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SingaporeAir post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.3 posts per day across the measured window.