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Silverstone engagement report

@SilverstoneUK - 288K followers on X

Measured over 58 original posts from a 30-day window, last computed on October 22, 2026.

Engagement

Middle of its size range
Per follower
0.045%
of 288K followers
Per impression
1.49%
8.7K views on a typical post
Reach
3.02%
of its followers see a post
Typical post
130
interactions (median)
Saved
0.023%
2 bookmarks on a typical post
Posting rate
2.03/day
active 57% of days
Peak time
09:00 UTC
Saturday

A typical post picks up 130 interactions against 288K followers, an engagement rate of 0.045%. Measured over 58 original posts, its engagement rate beats 45% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.7K times each, and 1.49% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 58 posts sampled, 60% carry an image or video and 7% link out. The account's strongest tracked post pulled 55K interactions, about 421x its own typical post. Recurring topics include #f1, #singaporegp, #britishgp.

Measured over 58 original posts from a 30-day window, last computed on October 22, 2026. Recurring tags: #f1, #singaporegp, #britishgp.

Compared with accounts its own size

Silverstone's engagement rate beats 45% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.045%, Silverstone sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 107 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 2026421x their median

    Some serious star power to get @lemanscup underway 🤩 #4HSilverstone #ELMS https://t.co/AiDn4mfJCP

    44K10K174128733K viewsView on X
  • Oct 11, 202633x their median

    P19 to P9 👏 George Russell gains TEN places to bring home points in Singapore 🇬🇧 #f1nightrace #singaporegp #f1 https://t.co/JAvhy53Vro

    3.2K962227631K viewsView on X
  • Oct 12, 202629x their median

    10 places gained for George 🤩👏 #SingaporeGP #F1 | 📸 @MercedesAMGF1 https://t.co/RiLPykwXoP

    3.0K6322850126K viewsView on X
  • Oct 13, 202626x their median

    A wish come true for Lewis as it's confirmed F1 will return to Africa! Rwanda is set to feature on the F1 calendar in the early 2030's 🇷🇼 #F1 https://t.co/UepQ3fXVG5

    3.0K364713054K viewsView on X
  • Sep 3, 202623x their median

    Hey Siri, define aura ✨ #ItalianGP #F1 | 📸 @F1 https://t.co/2J1O2nSrDA

    2.6K302312025K viewsView on X
  • Oct 16, 202618x their median

    Happy birthday Charles 🤩 Wishing our 2026 winner the best of days! #BritishGP #F1 | 📸 @ScuderiaFerrari https://t.co/4zOxgRdtzf

    2.0K31511016K viewsView on X
  • Oct 10, 202618x their median

    Lewis Hamilton 🤝 a wet track We’ve seen this one before 🫶 P2 in the Singapore Sprint! https://t.co/KKXm85guk7

    2.1K1879415K viewsView on X
  • Oct 6, 202617x their median

    Throwing back to last year in Singapore ⏪🤩 #SingaporeGP #F1 | 📸 @MercedesAMGF1 https://t.co/TznnPvZHfs

    1.8K39592825K viewsView on X
  • Oct 9, 202617x their median

    George on the front row of the Sprint 🎉 #SingaporeGP #F1 https://t.co/g0m4Xnbeyi

    1.9K2843830K viewsView on X
  • Oct 10, 202614x their median

    If this goes well we’ll be insufferable. If it goes badly we’ll also be insufferable. Thank you for your patience

    1.6K143111829K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#f1#singaporegp#britishgp#bahraingp#christmasatsilverstone

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 130 interactions against 288K followers, an engagement rate of 0.045%. Measured over 58 original posts, its engagement rate beats 45% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.7K times each, and 1.49% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 58 posts sampled, 60% carry an image or video and 7% link out. The account's strongest tracked post pulled 55K interactions, about 421x its own typical post. Recurring topics include #f1, #singaporegp, #britishgp.

What is Silverstone's engagement rate on X?
Silverstone (@SilverstoneUK) has an engagement rate of 0.045%, based on the median interactions across 58 original posts from the last 30 days against 288,381 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.045%, Silverstone sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SilverstoneUK have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SilverstoneUK post?
Most posts go out around 09:00 UTC, and Saturday is its busiest day, at roughly 2.03 posts per day across the measured window.

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